Ability to Pay Index™ (ATP) Index is a modeled scoring system that ranks households from 1 to 1,000 based on their likely economic capacity used alone or as part of models that incorporate consumer financial variables.
ATP Index can help marketers more efficiently assess customer portfolios, enhance targeting, better identify high-potential households for marketing efforts, tailor promotions, rank leads, and help inform account management. ATP Index is available both offline and online applications.
Who It's For
Differentiate between households that may look similar on the surface.
Incorporate data into predictive models and
in-house segmentation systems
Deepen understanding of target audiences and growth opportunities