Product

Ability to Pay Index

Segment households by their likely economic capacity with Ability to Pay Index
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Product Overview

Ability to Pay Index™ (ATP) Index is a modeled scoring system that ranks households from 1 to 1,000 based on their likely economic capacity used alone or as part of models that incorporate consumer financial variables.

ATP Index can help marketers more efficiently assess customer portfolios, enhance targeting, better identify high-potential households for marketing efforts, tailor promotions, rank leads, and help inform account management. ATP Index is available both offline and online applications.
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Who It's For

Marketers
Differentiate between households that may look similar on the surface.
Analysts

Incorporate data into predictive models and
in-house segmentation systems

Campaign Manager

Deepen understanding of target audiences and growth opportunities

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Ability to Pay Index

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Insights Articles

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Contact Us 

Talk to our Sales team about the ATP Index

Economic Insights Suite

Leverage insights to help differentiate and find the right consumers to grow your business.