WalletInsights is our interactive, web-based platform that empowers firms with customer and market intelligence based on IXI / Equifax proprietary financial, economic and credit insights. It offers a series of modules that firms can use to address their most pressing marketing challenges, including helping firms to better understand their market position, grow customer relationships, plan, execute and measure marketing campaigns, and build customer loyalty.
Who’s It For
Director of Marketing
Gain relevant consumer/market-level financial insights to address business challenges
Campaign / Advertising Manager
Improve your campaigns by identifying a more relevant audience
Use our data to provide effective and relevant recommendations and support campaigns
Identify relevant customer groups to fuel marketing campaigns
Modeler / Statistician
Enhance your marketing models evaluate marketing programs
Offers real-time access to relevant consumer and market-level financial insights to address marketing challenges.
Alleviates the need for marketers to rely on technical teams for insights and analytics Enables integration of our proprietary estimates of income, wealth, spending, credit, and other economic insights with your own customer data Customizable for your company's individual needs and available as a hosted service or to be integrated into your current technology platforms
Gain real-time consumer market-level financial insights
Equifax delivers consumer insights on financial, economic and credit capacity in real time, via the Wallet Insights API, so that businesses can deliver better service to their customers. Now make decisions based on configured, client-specific rules in real time. Make an appropriate offer to a prospect based on their profile at point-of-sale and find high-potential customers.
Find out how you can gain insights on your customers and prospects in real time.