What is Wallet Insights?

WalletInsights is our interactive, web-based platform that empowers firms with customer and market intelligence based on IXI / Equifax proprietary financial, economic and credit insights. It offers a series of modules that firms can use to address their most pressing marketing challenges, including helping firms to better understand their market position, grow customer relationships, plan, execute and measure marketing campaigns, and build customer loyalty.

Who’s It For

Director of Marketing

Gain relevant consumer/market-level financial insights to address business challenges.

Campaign / Advertising Manager

Improve your campaigns by identifying a more relevant audience.

Data Analytics

Use our data to provide effective and relevant recommendations and support campaigns.

Customer Analyst

Identify relevant customer groups to fuel marketing campaigns.

Modeler / Statistician

Enhance your marketing models evaluate marketing programs.
Product Sheet

Key Benefits

Offers real-time access to relevant consumer and market-level financial insights to address marketing challenges.

Alleviates the need for marketers to rely on technical teams for insights and analytics Enables integration of our proprietary estimates of income, wealth, spending, credit, and other economic insights with your own customer data Customizable for your company's individual needs and available as a hosted service or to be integrated into your current technology platforms

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Apply Wallet Insights to your Campaigns

Find the opportunity in your target markets and customer base by combining your company's data with our insights into the financial and economic position of US households.
Measure the performance of your marketing efforts in different markets and target customer segments.
Deliver real-time insights and clear action steps for point of sale/point of service employees to ensure optimal customer treatment

Gain Real-Time Consumer Market-Level Financial Insights

Equifax delivers consumer insights on financial, economic and credit capacity in real time, via the Wallet Insights API, so that businesses can deliver better service to their customers. Now make decisions based on configured, client-specific rules in real time. Make an appropriate offer to a prospect based on their profile at point-of-sale and find high-potential customers.

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Find out how you can gain insights on your customers and prospects in real time.

Real-time Results via API

Access Equifax financial insights to empower decisions in real time.