Consumer Attributes cloud

The industry’s largest, most powerful portfolio of credit attributes delivering enhanced predictability and performance
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Product Overview

Make sense of complex, raw credit data and power up your models with best-in-class Consumer Attributes from Equifax. Our curated solutions offer a more detailed view of consumer behavior across the credit lifecycle from targeting to acquisition, account management, and recovery. Save time and money by using our turnkey solutions or engage our team of experts to develop custom attributes for your specific use cases. 

Key Benefits

Equifax is the first to build and manage attributes in the cloud, setting a new standard for security, scalability, cost-efficiency and flexibility.

  • Boost performance and enhance predictability with over 7,000 attributes across more than 60 industries

  • Improve attributes management from testing to production leveraging Equifax’s rigorous governance and control protocols

  • Expand and scale as your business grows and improve speed to market with periodic new attribute development

  • Keep up with regulatory changes, economic conditions, and industry trends as we continuously update our attributes solutions

Level Up Your Models

Ways to Use Attributes

  • Improve segmentation and identify ideal candidates that fall within your lending guidelines
  • Evaluate consumer behavior with greater accuracy and predict outcomes
  • Improve access to credit by broadening your view of consumers by evaluating alternative data such as utility and telco payments
  • Make consistent, predictable decisions
  • Mitigate risk in your portfolio by monitoring and identifying consumer behaviors that indicate shifts in their ability to pay
  • Dial credit lines up or down to gain greater share of wallet and improve customer long term value
  • Identify customers with greatest propensity to pay

Product Sheet

Boost Model Performance with Consumer Attributes

Our comprehensive Consumer Attributes portfolio is built on proven, alternative, and trended data, and is driven by innovative, patented analytic techniques.

This powerful portfolio of more than 7,000+ cloud-native credit attributes helps improve predictability and performance by tapping into alternative data attributes — so you can uncover unbanked, underbanked, and emerging consumers not found with traditional consumer credit files.

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Discover Peak Attributes to grow your business and reduce risk. 

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