Leverage valuable financial-based insights for online marketing and find more appropriate audiences and improve online targeting based on estimated consumer financial capacity, spending, investment style, behaviors, and characteristics.
Online marketers can use our digital targeting products to reach more visitors with the desired financial profile and propensities and serve the right offer, with the right message based on their likely financial position and purchase tendencies.
How It's Used
Maximize online efforts
Applying Digital Targeting Segments to Your Business
Reach the right audience with online ad campaigns
Seek consumers with specific behaviors, preferences or characteristics, a propensity, and the
Capacity to consume particular products or services
Tailor creative and offers by audience financial and economic profile
Improve efficiency of online advertising budgets by refining target audiences based on their
estimated financial profiles
Can improve CPAs by helping you reach more high-potential customers
Leverages our proprietary foundation of anonymous, direct measured financial data not found in other targeting options
Built without incorporating or revealing any personally identifiable information by leveraging anonymous, aggregated neighborhood-level data