Digital Targeting Segments

Better deliver the right message to the desired target audience online
Product Overview

What Is Digital Targeting Segments

Leverage valuable financial-based insights for online marketing and find more appropriate audiences and improve online targeting based on estimated consumer financial capacity, spending, investment style, behaviors, and characteristics.

​​​​​​​​​​​​​Online marketers can use our digital targeting products to reach more visitors with the desired financial profile and propensities and serve the right offer, with the right message based on their likely financial position and purchase tendencies.

How It's Used

A range of consumer financial capacity estimates:

such as wealth, income and spending, etc...

Likely propensities for consumer financial services:

such as retail banking, investment, mortgage and consumer lending products

Likely propensity for consumer spending categories:

such as travel, telecommunications, retail, auto and others

Estimated characteristics of small businesses:

such as number of employees, company type, and estimated assets

Maximize online efforts

Applying Digital Targeting Segments to Your Business

  • Reach the right audience with online ad campaigns
  • Seek consumers with specific behaviors, preferences or characteristics, a propensity, and the
  • Capacity to consume particular products or services
  • ​​​​​​​Tailor creative and offers by audience financial and economic profile

Key Benefits:

  • Improve efficiency of online advertising budgets by refining target audiences based on their
  • estimated financial profiles
  • Can improve CPAs by helping you reach more high-potential customers
  • ​​​​​​​Leverages our proprietary foundation of anonymous, direct measured financial data not found in other targeting options
  • Built without incorporating or revealing any personally identifiable information by leveraging anonymous, aggregated neighborhood-level data

Insights Articles

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See how our Digital Targeting Segments products can help your marketing efforts.

Over 800 Digital Targeting Segments

View segment details and boost your online efforts