Enhance targeting with a total household income estimate, including income from assets

Better Understand Consumer Behaviors

Marketers and analysts can get a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns with Income360®. With continuous household-based dollar estimate of income uncapped up to $2 million - overcoming the limitations of standard income measures that tend to lose accuracy at higher income ranges- includes both estimated income from wages and investments, plus estimated income from businesses and retirement funds.
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Key Benefits

  • Because salary does not always equal income, it includes estimated income from wages, investments, businesses and retirement funds
  • Uses multiple validated and benchmarked models and does not include the use of PII
  • Built from anonymous, direct-measured invested assets
  • Appended to customer/prospect files or used for online targeting
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Use it alone or incorporate it into models that include traditional income measures
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Apply Income360 to Your Business:

  • Profile existing customers for a more predictive measure of how they will interact 
  • Find prospects by identifying households with appropriate incomes
  • Conduct market analyses, size markets for key target segments, and identify growth opportunities
  • Determine effective product positioning and match offers with appropriate customers
  • Identify optimal cross-sell and up-sell opportunities within your customers based on their likely financial capacity
  • Use in ad targeting and landing page optimization
Income360 Digital is also available for use in online applications such as ad targeting and landing page optimization.

Contact Us

Talk to our sales team about Income 360

Economic Insights Suite

Leverage insights to help differentiate and find the right consumers to grow your business.