Product

Income360

Enhance targeting with a total household income estimate, including income from assets
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Better Understand Consumer Behaviors

Marketers and analysts can get a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns with Income360®. With continuous household-based dollar estimate of income uncapped up to $2 million - overcoming the limitations of standard income measures that tend to lose accuracy at higher income ranges- includes both estimated income from wages and investments, plus estimated income from businesses and retirement funds.
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Key Benefits

  • Because salary does not always equal income, it includes estimated income from wages, investments, businesses and retirement funds
  • Uses multiple validated and benchmarked models and does not include the use of PII
  • Built from anonymous, direct-measured invested assets
  • Appended to customer/prospect files or used for online targeting
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Use it alone or incorporate it into models that include traditional income measures
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Apply Income360 to Your Business:

  • Profile existing customers for a more predictive measure of how they will interact 
  • Find prospects by identifying households with appropriate incomes
  • Conduct market analyses, size markets for key target segments, and identify growth opportunities
  • Determine effective product positioning and match offers with appropriate customers
  • Identify optimal cross-sell and up-sell opportunities within your customers based on their likely financial capacity
  • Use in ad targeting and landing page optimization
Income360 Digital is also available for use in online applications such as ad targeting and landing page optimization.

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