Marketers and analysts can get a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns with Income360®. With continuous household-based dollar estimate of income uncapped up to $2 million - overcoming the limitations of standard income measures that tend to lose accuracy at higher income ranges- includes both estimated income from wages and investments, plus estimated income from businesses and retirement funds.
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Key Benefits
Because salary does not always equal income, it includes estimated income from wages, investments, businesses and retirement funds
Uses multiple validated and benchmarked models and does not include the use of PII
Built from anonymous, direct-measured invested assets
Appended to customer/prospect files or used for online targeting
Developed for use in non-FCRA applications across the customer lifecycle
Use it alone or incorporate it into models that include traditional income measures
