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- March 31, 2025 The Wealth Boom: Who's Really Winning? According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Re [...]
- October 24, 2024 New Tools for Credit Unions and Banks to Assess the Health of their Lending Portfolio Credit unions and small to mid-sized banks, ask yourself this question: Is your organizatio [...]
- September 10, 2024 Using Alternative Data in a K-Shaped Economy: Strategies for Lenders In the latter part of 2024, consumers are navigating a complex financial landscape. Our K-shaped [...]
- August 12, 2024 Consumer Wealth Tops $60T! How to Drive Deposit Growth and Expand Share of Wallet In today's ever-changing financial landscape, understanding wealth trends is a critical part of an [...]
- August 05, 2024 How to Retain Deposits and Gather More Consumers think about money almost every day. How much is in my bank account? Do I have enough to [...]
- July 18, 2024 Empowering Financial Wellness Through the Workplace In today's competitive job market, employers are increasingly recognizing the importance of suppor [...]
- July 16, 2024 Seeking to Find New Lending Audiences? Try Alternative Data Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campai [...]
- July 15, 2024 How to Market Faster with Third Party Data Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. The [...]
- June 05, 2024 6 Strategies to Maximize Deposits for Financial Growth We live in a complex world of finance where every dollar counts. That is why understanding deposit [...]
- June 03, 2024 3 Ways Insurers Can Capitalize on the Generational Wealth Transfer $68 trillion. It’s a mind-blowing number. An estimated $68 trillion is expected to shift from the [...]
- April 16, 2024 Auto Loans at Credit Unions: 3 Surprises, 3 Risks, 3 Opportunities When asked where to get an auto loan, a credit union might not be the first answer. But, credit un [...]
- April 03, 2024 4 Tips to Capture Consumers In-Market for New Credit At some point in almost every person’s life, there is a need to borrow money or have access to cre [...]
- March 25, 2024 Need Archived Data in Days, Not Weeks? Done. As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to hav [...]
- March 11, 2024 Want Data on Demand? Discover the Business-Changing Value of Federated Data. Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm [...]
- January 18, 2024 Fix Lagging Marketing Campaigns Before You Drain Your Budget Crush your marketing ROI—and your revenue goals—with a next-level approach. If you’re like [...]
- January 11, 2024 3 Questions that Foster Responsible Gaming in Today’s Economy Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, an [...]
- January 10, 2024 3 Opportunities to Grow Assets Based on Recent Market Trends Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a [...]
- November 14, 2023 Strategies for Credit Unions to Advance Digital Transformation As member-first institutions, credit unions need to provide seamless, personalized services. To me [...]
- November 08, 2023 3 Unexpected Ways Equifax Can Help Grow Your Payments Business You know that familiar chime on your phone when a payment is made? That, paired with the steady (m [...]
- October 30, 2023 4 Tips for Credit Unions to Market High Interest Deposit Products As consumer savings declines and high interest investment options are more accessible, keeping and [...]
- August 25, 2023 How Maricopa College is Using Data to Prove Education ROI Post-secondary educational institutions are facing unprecedented challenges. They [...]
- July 28, 2023 Three Benefits of Using Verified Data to Prove Graduate Outcomes The postsecondary education system is facing unprecedented challenges. Declining enrollment rate [...]
- July 25, 2023 Catapult Your Digital Agency Performance and Grow Your Clients’ Business, in Any Economy Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly be [...]
- July 13, 2023 How the Auto Industry Can Make a Personalized Customer Experience Introducing innovative solutions to the customer experience in the auto industry is critical. The [...]
- June 20, 2023 Unlock Business Growth: Meet Consumers Financial Wellness Needs Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in tod [...]
- June 06, 2023 Marketing Spend - “Efficiency” is the Word of the Year Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that [...]
- January 31, 2023 Want to Boost Alumni Engagement? Get Personal. You should probably read this article…but nothing in it pertains to you personally. It’s not relev [...]
- January 10, 2023 To Elevate the Student Experience, Try Peering into the Future Today’s college students want more. More than a degree. Yet, many within the higher educat [...]
- January 04, 2023 Lenders: Assess Your Firm’s Customer Diversity Goals The demographic composition of current and prospective customer bases is changing. And, most finan [...]
- October 28, 2022 How to Boost Credit Union Performance Today’s credit unions want more account growth, more operational efficiency, and more digital servic [...]
- October 04, 2022 Customer Growth: 3 Ways for Financial Service Firms to Drive Growth (This blog is the first in a two part series.) Your financial services firm likely serves a wide r [...]
- September 23, 2022 Podcast: What the Next Generation of Data Looks Like for the Auto Industry I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critic [...]
- July 13, 2022 The Young Affluent: Tips to Capture Their Potential Younger consumers are a valuable segment for most marketers. They offer significant opportunit [...]
- July 08, 2022 4 Insights for Your University to Consider for Student Enrollment The higher education landscape is evolving. Student applicants have more choices and options on th [...]
- June 14, 2022 Find Hidden Opportunity and Risk with DDM Every business wants to increase revenue, but in order to do that it is important to find hidden o [...]
- May 24, 2022 How to Present a Data-Driven Presentation I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become trick [...]
- April 11, 2022 6 Tips to Revitalize Your Lending Acquisition Campaigns Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide [...]
- November 24, 2021 Strategy for Strong Auto Sales When Inventory is Low Hint: Open the back door Strange times are fueling strange trends. It’s no secret that [...]
- September 13, 2021 Optimize Your Acquisition Investment and Improve Experiences It’s no big news that today’s consumers are savvier than ever. They expect online interactions — a [...]
- July 12, 2021 Automotive Industry Prepares for Marketing Changes Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spen [...]
- June 08, 2021 Podcast: Demystifying Data for Small Business Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy [...]
- June 07, 2021 Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances Businesses and consumers alike are experiencing information overload as they try to understand how t [...]
- April 20, 2021 Pandemic Effects on U.S. Consumer Finances and Attitudes Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11 [...]
- January 26, 2021 Podcast: American Express' Personalization Journey How American Express Achieves World-Class Customer Service What does personalization really [...]
- October 20, 2020 Build Effective Holiday Auto Promotions Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ad [...]
- October 12, 2020 Enhance Prescreen and Keep Lending This year has forced financial firms to reevaluate and alter their lending programs. Many lenders [...]
- October 05, 2020 Digital Credit Marketing: 97% Email Deliverability… Really Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital cha [...]
- August 21, 2020 Checklist: Marketing Strategies for this Recession Advance your business with data-driven recession marketing strategies In early June, The Na [...]
- August 06, 2020 4 Steps to More Effective Automotive Credit Marketing Campaigns Automobile dealers are displaying more cars on their lots as inventory starts to rise again. Despi [...]
- June 24, 2020 How to Reach an Ideal Auto Buyer Audience Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or re [...]