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- July 13, 2022 The Young Affluent: Tips to Capture Their Potential Younger consumers are a valuable segment for most marketers. They offer significant opportunit [...]
- July 08, 2022 4 Insights for Your University to Consider for Student Enrollment The higher education landscape is evolving. Student applicants have more choices and options on thei [...]
- June 28, 2022 Improve Your Business Performance by Leveraging Financial Durability Insights Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to buil [...]
- June 14, 2022 Find Hidden Opportunity and Risk with DDM Every business wants to increase revenue, but in order to do that it is important to find hidden opp [...]
- May 24, 2022 How to Present a Data-Driven Presentation I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky [...]
- May 10, 2022 3 Ways to Incorporate Digital into Your Acquisition Campaigns As a marketer and consumer, you know how much time people spend on their devices and looking at scre [...]
- April 11, 2022 6 Tips to Revitalize Your Lending Acquisition Campaigns Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide r [...]
- November 24, 2021 Strategy for Strong Auto Sales When Inventory is Low Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microc [...]
- September 13, 2021 Optimize Your Acquisition Investment and Improve Experiences It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and [...]
- July 12, 2021 Automotive Industry Prepares for Marketing Changes Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend [...]
- June 08, 2021 Podcast: Demystifying Data for Small Business Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Y [...]
- June 07, 2021 Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances Businesses and consumers alike are experiencing information overload as they try to understand how t [...]
- April 20, 2021 Pandemic Effects on U.S. Consumer Finances and Attitudes The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs [...]
- January 26, 2021 Podcast: American Express' Personalization Journey How American Express Achieves World-Class Customer Service What does personalization really mean in [...]
- October 20, 2020 Build Effective Holiday Auto Promotions Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ad [...]
- October 16, 2020 Keep Their Cars Running This Holiday Season This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is e [...]
- October 12, 2020 Enhance Prescreen and Keep Lending This year has forced financial firms to reevaluate and alter their lending programs. Many lenders ha [...]
- October 05, 2020 Digital Credit Marketing: 97% Email Deliverability… Really Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels du [...]
- August 25, 2020 The Conference Board: Big Opportunities for Brands to Innovate The pandemic has completely transformed consumer behavior. It has ushered in a digital-everythi [...]
- August 21, 2020 Checklist: Marketing Strategies for this Recession Advance your business with data-driven recession marketing strategies In early June, The National B [...]
- August 06, 2020 4 Steps to More Effective Automotive Credit Marketing Campaigns The last six months have been a wild ride for auto marketers – auto loan marketers included. After c [...]
- July 16, 2020 4 New Marketing Trends in Financial Services The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown i [...]
- July 10, 2020 How to Keep Pace as Mortgages Go Digital How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is exp [...]
- June 24, 2020 How to Reach an Ideal Auto Buyer Audience Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or re [...]
- June 12, 2020 Shifting Your Marketing Message During COVID-19 Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have [...]
- June 04, 2020 6 Ways Financial Insights Fuel Marketing Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial [...]
- May 19, 2020 How Advanced Ad Targeting Can Fast Track the Automotive Recovery No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especi [...]
- May 04, 2020 Shift Your Marketing Strategy During COVID-19 During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy [...]
- November 08, 2019 Smash Data Silos to Accelerate Marketing Performance It’s no secret that big data can spur innovation — even disruption — but it can also complicate mark [...]
- March 12, 2019 How Insurers can Optimize the Customer Journey We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire [...]
- March 11, 2019 Reach Valuable Customers of the Future Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would b [...]
- February 25, 2019 The Right Online Ad for the Right Affluent Household Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are [...]
- February 25, 2019 Connect Online with Consumers Planning for Retirement It's that time of year when many consumers think about their financial goals for 2019, including pla [...]
- February 18, 2019 Financial Marketers: Understand Gen-X Financial Behaviors Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily busin [...]
- February 11, 2019 Engage with Consumers Who Want to Save More Did you know one of the most common New Year's resolutions is to save more money? If you're a market [...]
- February 08, 2019 Digital Credit Marketing: Understanding the Customer Journey How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, [...]
- January 21, 2019 Here's How to Advertise Better in 2019 Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to sa [...]
- January 15, 2019 Digital Credit Marketing: Preview Credit Eligibility Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delive [...]
- January 09, 2019 Digital Credit Marketing: Extending Prescreen Campaigns Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning [...]
- January 07, 2019 3 Tips for Stretching your Marketing Dollars in 2019 Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time [...]
- December 04, 2018 Digital Credit Marketing: 99% Email Deliverability… Really As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? D [...]
- November 05, 2018 Credit Marketing: Enhancing the Digital Journey As a financial company, you've probably tested virtually every element of traditional direct mail cr [...]
- October 22, 2018 Enhancing Attribution Analytics with Economic-Based Segmentation Savvy marketers know measurement all about understanding the purchase path of consumers who have con [...]
- October 04, 2018 4 Ways to Personalize Your Marketing and Boost Sales What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful [...]
- September 23, 2018 Want Better Visibility to Grow Assets Under Management? New technology tools help wealth leaders and advisors work together to grow Assets Under Management [...]
- September 19, 2018 New App: Insight into Potential Assets Under Management Instant access to wealth and investment insights a game-changer -- for wealth management leaders and [...]
- September 14, 2018 Differentiated Data: Spotting Diamonds in the Rough Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is [...]
- September 12, 2018 Data & Predictive Analytics: It's Not Your Father's Insurance Industry Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better [...]
- April 13, 2018 Delivering Insights that Drive More Profitable Deals Without proper insight into dealership behaviors, loan performance, and the competitive landscape, i [...]
- March 27, 2018 New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business Over the past year, Equifax met with nearly 20 leading financial institutions to better understand k [...]