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- January 04, 2023 Lenders: Assess Your Firm’s Customer Diversity Goals The demographic composition of current and prospective customer bases is changing. And, most finan [...]
- October 28, 2022 How to Boost Credit Union Performance Today’s credit unions want more account growth, more operational efficiency, and more digital servic [...]
- October 04, 2022 Customer Growth: 3 Ways for Financial Service Firms to Drive Growth (This blog is the first in a two part series.) Your financial services firm likely serves a wide ran [...]
- September 23, 2022 Podcast: What the Next Generation of Data Looks Like for the Auto Industry I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critic [...]
- July 13, 2022 The Young Affluent: Tips to Capture Their Potential Younger consumers are a valuable segment for most marketers. They offer significant opportunit [...]
- July 08, 2022 4 Insights for Your University to Consider for Student Enrollment The higher education landscape is evolving. Student applicants have more choices and options on th [...]
- June 14, 2022 Find Hidden Opportunity and Risk with DDM Every business wants to increase revenue, but in order to do that it is important to find hidden opp [...]
- May 24, 2022 How to Present a Data-Driven Presentation I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky [...]
- May 10, 2022 3 Ways to Incorporate Digital into Your Acquisition Campaigns As a marketer and consumer, you know how much time people spend on their devices and looking at scre [...]
- April 11, 2022 6 Tips to Revitalize Your Lending Acquisition Campaigns Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide [...]
- November 24, 2021 Strategy for Strong Auto Sales When Inventory is Low Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microc [...]
- September 13, 2021 Optimize Your Acquisition Investment and Improve Experiences It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and [...]
- July 12, 2021 Automotive Industry Prepares for Marketing Changes Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend [...]
- June 08, 2021 Podcast: Demystifying Data for Small Business Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Y [...]
- June 07, 2021 Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances Businesses and consumers alike are experiencing information overload as they try to understand how t [...]
- April 20, 2021 Pandemic Effects on U.S. Consumer Finances and Attitudes Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11 [...]
- January 26, 2021 Podcast: American Express' Personalization Journey How American Express Achieves World-Class Customer Service What does personalization really mean in [...]
- October 20, 2020 Build Effective Holiday Auto Promotions Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ad [...]
- October 16, 2020 Keep Their Cars Running This Holiday Season This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is e [...]
- October 12, 2020 Enhance Prescreen and Keep Lending This year has forced financial firms to reevaluate and alter their lending programs. Many lenders ha [...]
- October 05, 2020 Digital Credit Marketing: 97% Email Deliverability… Really Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels du [...]
- August 25, 2020 The Conference Board: Big Opportunities for Brands to Innovate The pandemic has completely transformed consumer behavior. It has ushered in a digital-everythi [...]
- August 21, 2020 Checklist: Marketing Strategies for this Recession Advance your business with data-driven recession marketing strategies In early June, The National B [...]
- August 06, 2020 4 Steps to More Effective Automotive Credit Marketing Campaigns The last six months have been a wild ride for auto marketers – auto loan marketers included. After c [...]
- July 16, 2020 4 New Marketing Trends in Financial Services The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown i [...]
- July 10, 2020 How to Keep Pace as Mortgages Go Digital How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is exp [...]
- June 24, 2020 How to Reach an Ideal Auto Buyer Audience Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or re [...]
- June 12, 2020 Shifting Your Marketing Message During COVID-19 Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have [...]
- June 04, 2020 6 Ways Financial Insights Fuel Marketing Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial [...]
- May 19, 2020 How Advanced Ad Targeting Can Fast Track the Automotive Recovery No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especi [...]
- May 04, 2020 Shift Your Marketing Strategy During COVID-19 During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy [...]
- November 08, 2019 Smash Data Silos to Accelerate Marketing Performance It’s no secret that big data can spur innovation — even disruption — but it can also complicate mark [...]
- March 12, 2019 How Insurers can Optimize the Customer Journey We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire [...]
- March 11, 2019 Reach Valuable Customers of the Future Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would b [...]
- February 25, 2019 The Right Online Ad for the Right Affluent Household Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are [...]
- February 25, 2019 Connect Online with Consumers Planning for Retirement It's that time of year when many consumers think about their financial goals for 2019, including pla [...]
- February 18, 2019 Financial Marketers: Understand Gen-X Financial Behaviors Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily busin [...]
- February 11, 2019 Engage with Consumers Who Want to Save More Did you know one of the most common New Year's resolutions is to save more money? If you're a market [...]
- February 08, 2019 Digital Credit Marketing: Understanding the Customer Journey How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, [...]
- January 21, 2019 Here's How to Advertise Better in 2019 Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to sa [...]
- January 15, 2019 Digital Credit Marketing: Preview Credit Eligibility Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delive [...]
- January 09, 2019 Digital Credit Marketing: Extending Prescreen Campaigns Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning [...]
- January 07, 2019 3 Tips for Stretching your Marketing Dollars in 2019 Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time [...]
- December 04, 2018 Digital Credit Marketing: 99% Email Deliverability… Really As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? D [...]
- November 05, 2018 Credit Marketing: Enhancing the Digital Journey As a financial company, you've probably tested virtually every element of traditional direct mail cr [...]
- October 22, 2018 Enhancing Attribution Analytics with Economic-Based Segmentation Savvy marketers know measurement all about understanding the purchase path of consumers who have con [...]
- October 04, 2018 4 Ways to Personalize Your Marketing and Boost Sales What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful [...]
- September 23, 2018 Want Better Visibility to Grow Assets Under Management? New technology tools help wealth leaders and advisors work together to grow Assets Under Management [...]
- September 19, 2018 New App: Insight into Potential Assets Under Management Instant access to wealth and investment insights a game-changer -- for wealth management leaders and [...]
- September 14, 2018 Differentiated Data: Spotting Diamonds in the Rough Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is [...]