Data-driven Marketing

Marketing solutions to find and grow relationships with the right customers and deliver great customer experience

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Drive Customer Engagement With Actionable Marketing Solutions

Our solutions help marketers achieve more targeted, meaningful interactions across the customer journey. Leverage digital touchpoints. Reduce friction and improve customer experience. Find more customers like your best.
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​​​​​​​Understanding household economics is critical to marketing success. It can translate into real business outcomes - like 300% ROI from customer retention programs, or beating campaign acquisition goals by 70%. 

​​​​​​​Connecting your data with our unique wealth, economic, and credit-based insights will help you achieve a clearer understanding of your ideal customer, reveal their needs and channel preferences, and identify areas of opportunity within your customer base and prospect universe.

We’ve Helped Customers

  • Identify $5.6B in potential new assets while achieving a 21% campaign conversion rate
  • Increase revenue potential as much as 25% by segmenting retail loyalty program members by spending potential
  • Drive 30% lift in new accounts and 500% lift in new account assets with custom digital segments
  • Reduce SMB business client cost-per-acquisition by 60%
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The Unique IXI Data Foundation: Direct-measured™ Assets

The IXI™ Network is an exclusive group of more than 95 leading U.S. financial institutions. Using network data, we directly measure anonymous U.S. consumer assets and investments - about $27 trillion, which is over 45 percent of all U.S. consumer invested assets. 

We help marketers gain a more complete picture of households’ financial and economic positions by collecting and aggregating anonymous consumer asset data and then combining it with additional measures of income, discretionary spending, and credit. This proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.
Exclusive Report on US Wealth
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Accelerate Your Digital Transformation

Enable omni-channel marketing with the best combination of data and reach.

Deploy your marketing campaigns targeting consumers online, via display, mobile devices, and addressable TV as well as offline. Our differentiated data identifies the audiences you want and our industry-leading partners extend your reach across the digital ecosystem. With over 800 targeting segments, or custom-built ones, you can find the best audiences for your products and services.
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Fuel Your Marketing

Consumer Wallet Insights + Digital Activation = Results

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