Analyze Market Potential

Assess markets by financial potential, find opportunity and grow your business with data-driven insights
Serving small businesses? Learn more about our Commercial Data Solutions.

Financial Insights for Effective Market Analysis and Growth

Without robust market-level data, making confident decisions about which markets hold the most opportunity or risk can be difficult. We help you evaluate geographic markets by consumer wealth, affluence, income, and credit data so you can gauge market size and benchmark market share. Find growing markets, identify regional financial preferences, set market-level goals, and better manage your resources.

6 Ways Equifax Can Help Enhance Your Market Analysis

1. Find high-asset markets
MarketMix Premier
Size markets by asset levels, measure penetration, and find regions with growth opportunity.
2. Track credit activity
Credit Trends
Assess geographic-level credit originations, outstanding debt, delinquencies, write offs, and more.
3. Assess credit performance
Equifax Ignite
Analyze performance of credit acquisition campaigns by segment and geography.
4. Discover share of credit
Evaluate market size and share of outstanding credit by category and geography.
5. Inform diversity goals
Diversity Insights
Assess the profile and market share of lending customers by diversity segments and geography.
6. Fuel B2B acquisition
Commercial Data
Segment markets for business lending prospecting and lead generation.

Real Solutions. Real Results.

Turn to Equifax to assess market-based financial insights and find geographies that offer growth opportunities.
Redefine Branch Goals Based on Market Opportunity
Discover how a leading bank used market-level asset estimates to recognize fast growing markets and measure branch performance.
Learn More
Use Asset Insights to Assess Market and Branch Coverage 
Learn how financial institutions can use market-level asset insights to redefine branch strategies and assess market penetration after mergers and acquisitions.

Industries We Serve


Understand market landscape to identify profitable expansion and new customers


Grow commercial accounts with the right data, seamless delivery and dedicated service

Communications & Utilities

Assess markets by financial capacity and durability, optimize market planning, and inform marketing

Credit Unions

Gain insights into consumer affluence and credit behavior and identify members for expansion

Financial Services

Analyze market-level assets and credit to assess opportunity and grow share of market


Assess markets by affluence, income and financial capacity to gauge opportunity

Higher Education

Research your school’s strengths and weaknesses, close knowledge gaps when considering new curricula and offerings


Understand the potential of geographies to help grow your base

Mortgage & Housing

Analyze market-level affluence and credit trends - identify opportunities for growth

Retail & E-Commerce

Estimate consumer spending potential to inform location planning and campaigns

Ready to Complete Your Task?

Recommended Products

Anchor Text

Need Help Deciding?

Connect with our sales team today to get a product consultation.

Recession Readiness

Grow knowledge during times of economic uncertainty.

Market Pulse

Gain timely economic and credit insights to make more confident decisions.