Gain consumer insights and enhance marketing performance.
Create more meaningful interactions throughout the customer journey and improve marketing success using differentiated data and advanced analytics. Gain powerful insights about consumers, their financial capacity and their needs and preferences. Identify high-potential prospects, find the hidden opportunity within your customer base, and drive effective marketing campaign strategies. Personalize your offers and connect with audiences across channels.
Identify and acquire new customers and optimize your portfolio of existing customers.
Engage with in-market auto shoppers with the financial ability to buy your vehicles.
Communications & Utilities
Data insights help you find and keep your best subscribers and reduce churn.
Grow your business by targeting the right customers across channels.
Evaluate marketing performance to identify prospects and convert into policyholders.
Retail & E-Commerce
Inform marketing and advertising for loyalty programs, new stores, and special offers.
Mortgage & Housing
Find consumers likely in-market for financing – before the competition.
Identify patients with ability to pay for discretionary elective services.
More meaningful interactions across the customer lifecycle
With Equifax, you can optimize account value at any stage of the customer lifecycle and create a tailored experience that resonates with customers.
Access new and unique consumer wealth, economic, and credit-based insights to drive targeting. Develop personalized communications and deliver them in the right channels. Deepen customer relationships by delivering relevant offers and services. Take your marketing campaigns to the next level for better ROI and growth.