Task

Improve Marketing Strategies, Tactics & Results

Fuel better marketing results with insights and solutions that help you engage with the right customers.

Overview

Gain consumer insights and enhance marketing performance.

Create more meaningful interactions throughout the customer journey and improve marketing success using differentiated data and advanced analytics. Gain powerful insights about consumers, their financial capacity and their needs and preferences. Identify high-potential prospects, find the hidden opportunity within your customer base, and drive effective marketing campaign strategies. Personalize your offers and connect with audiences across channels.

Financial Services

Identify and acquire new customers and optimize your portfolio of existing customers.

Automotive

Engage with in-market auto shoppers with the financial ability to buy your vehicles.

Communications & Utilities

Data insights help you find and keep your best subscribers and reduce churn.

Fintech

Grow your business by targeting the right customers across channels.

Insurance

Evaluate marketing performance to identify prospects and convert into policyholders.

Retail & E-Commerce

Inform marketing and advertising for loyalty programs, new stores, and special offers.

Mortgage & Housing

Find consumers likely in-market for financing – before the competition.

Healthcare

Identify patients with ability to pay for discretionary elective services.

Gaming

Extend right-moment promotions with real-time predictive triggers and insights

Credit Unions

Make strategic decisions for member growth with better data and predictive analytics.

See All Industries

Solution

More meaningful interactions across the customer lifecycle

With Equifax, you can optimize account value at any stage of the customer lifecycle and create a tailored experience that resonates with customers.

Access new and unique consumer wealth, economic, and credit-based insights to drive targeting. Develop personalized communications and deliver them in the right channels. Deepen customer relationships by delivering relevant offers and services. Take your marketing campaigns to the next level for better ROI and growth.