Gain consumer insights and enhance marketing performance.
Create more meaningful interactions throughout the customer journey and improve marketing success using differentiated data and advanced analytics. Gain powerful insights about consumers, their financial capacity and their needs and preferences. Identify high-potential prospects, find the hidden opportunity within your customer base, and drive effective marketing campaign strategies. Personalize your offers and connect with audiences across channels.
Identify and acquire new customers and optimize your portfolio of existing customers.
Engage with in-market auto shoppers with the financial ability to buy your vehicles.
Communications & Utilities
Data insights help you find and keep your best subscribers and reduce churn.
Grow your business by targeting the right customers across channels.
The Path to Rewarding Relationships
- Gain deep consumer financial insight
- Pinpoint the right audiences
- Target and message across channels
- Optimize offers
- Deliver a standout customer experience
- Build loyalty and engagement
Ready to Complete Your Task?
Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
Archives on Demand
A cloud-based, self-serve platform that provides fast access to historical and geographic data
B2B Marketing Compass
Marketing analytics tool to help with your market segmentation and ideal customer profile identification
Lets you pull targeted data in real time and create and initiate omni-channel marketing campaigns
Differentiate households based on their estimated credit behavior, availability, needs, and usage
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Linkage of your business and consumer customers' information to identify new sales opportunities
Enhance customer segmentation by differentiating households using economic measures
Financial Cohorts and Financial Spectrum
Enhance customer segmentation by differentiating households with financial measures
A strategic ideation experience where Equifax and its customers collaborate to solve complicated business challenges using advanced data and analytics.
Insight Score for Insurance
Game-changing predictive score to help insurers grow their business faster and more profitably
Insight Score for Personal Loans
An innovative, FCRA risk score optimized for unsecured personal loans
MarketVision for Securities
Better determine brokerage market share and improve territory and branch planning
Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options
Prescreen Direct with Property
Zero in on property data for more targeted home equity and mortgage marketing
Small Business Assets
Use asset estimates to improve marketing to small businesses and targeting of small business owners
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
Quickly identify high growth merchants and eCommerce businesses to improve targeted marketing efforts
Enhance Online Advertising
Learn new ways to boost your digital campaigns
Grow Your Business with Segmentation
Better understand your customers to advance your marketing
Need Help deciding?
Connect with our sales team today to get a product consultation.