Product

CreditStyles Pro

Differentiate households based on their estimated credit behavior, availability, needs, and usage
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Better Understand Consumer Behaviors

CreditStyles​​​​​​​® Pro offers a suite of measures based on aggregated credit data, enabling marketers and analysts to differentiate households based on their likely credit availability, needs, and usage. This solution is best for customer and prospect analysis, to identify target segments based on consumers' expected credit behaviors. It enables marketers and analysts to gain insight into all types of credit usage, including bank cards, retail cards, consumer finance, and various mortgage type loans.
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Key Benefits

The Value for Your Business

  • Helps you understand consumer behaviors across the customer lifecycle based on estimated credit availability, needs, and usage
  • Identifies households with a specific need via criteria and event-based indicators
  • Better represents households' credit usage by de-duplicating individuals on joint and shared accounts
  • Updated quarterly, enabling timely data on estimated credit use
  • Can be accessed real-time or appended to any customer or prospect file
How It's Used

Applying CreditStyles Pro to Your Business

  • Gauge expected credit use for individual or grouped households
  • Better identify households with a likely propensity to acquire new credit or to inquire or respond about a new line of credit
  • Segment potential leads pre-acquisition and develop appropriate treatment strategies post-acquisition
  • Identify cross-sell opportunities and develop appropriate offers, marketing strategy, and messaging
  • Use in non-FCRA applications, such as prospecting, targeting, and account management

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Insights Articles

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Contact Us

Connect with our sales team and discover how CreditStyles Pro can meet your business needs.

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