Product

Addressable TV

Serve ads to your optimal target audience and optimize your marketing dollars.
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Reach Consumers With Addressable TV

Television ads are expensive. So why spend valuable marketing dollars on ad buys if you are not sure that viewers are the right fit for your product or service?   

With addressable TV, audiences can be defined by virtually any segmented attribute including:
  • Company transaction, loyalty data, or other internal measure
  • Likely financial, economic, or income profile
  • Likely attitudes, behaviors, and propensity to purchase
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How to get started

Here’s how you can leverage our relationships with leading cable and satellite providers.
Onboard

Onboard your audience to an online format.

Define

Define and enhance your audience your audience segments.

Activate

We activate your audience for use by cable and satellite providers.

Setup

You determine the reach and set the schedule.

Run

Run your TV ad campaign and reach your audience.

Measure

We help measure the effectiveness of your campaign with closed-loop attribution.

Related Products

Digital Targeting Segments
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Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online

Ad Spend Spent Well

Spend marketing dollars wisely with ads served to your optimal target audience based on various segment attributes similar to the way you target audiences for direct mail campaigns.
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Contact Us
 

Get started with Addressable TV today.

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