Product

Small Business Assets

Use asset estimates to improve marketing to small businesses and targeting of small business owners

Product Overview

Use Small Business Assets™ to better identify which small businesses to target in marketing campaigns and improve your marketing efforts to the millions of small businesses scattered across the country.
Available exclusively for use by IXI Network Member Firms, this product uses asset estimates to find small businesses that are the right fit for offers, tailor cross-sell/upsell efforts, improve prospecting, communicate with home-based small businesses, and enhance model performance.
Solution

Apply Small Business Assets to Your Business to:

  • Better identify which small businesses are the best candidates for cross-sell and upsell offers and which are most appropriate for premium vs. standard offers
  • Improve prospecting by reaching potential customers with significant small business assets
  • Enhance model performance by embracing models that are designed to better target small businesses with a measure of invested assets
  • Better recognize and communicate with home based small businesses
Product Sheet

Do Your Small Business Marketing Campaigns Effectively Differentiate Organizations?

Find out more about Small Business Assets™ and how it enables financial services firms to gain insight on which small organizations to target based on measured assets invested by small businesses.

Key Benefits

  • Enhances small business campaigns by identifying and marketing to small businesses likely to have significant invested assets
  • Improves communications and offers to home-based small businesses
  • Leverages our direct measurement of trillions in small business assets
  • Can be used alone or in combination with existing small business targeting strategies and models
  • Developed for use in non-FCRA applications
  • Available for both offline and online marketing

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Contact Us 

Talk to our sales team and see if Small Business Assets is a good fit.

Wealth Insights Suite

Leverage insights to help differentiate and find the right consumers to grow your business.