Use Small Business Assets™ to better identify which small businesses to target in marketing campaigns and improve your marketing efforts to the millions of small businesses scattered across the country.
Available exclusively for use by IXI Network Member Firms, this product uses asset estimates to find small businesses that are the right fit for offers, tailor cross-sell/upsell efforts, improve prospecting, communicate with home-based small businesses, and enhance model performance.
Apply Small Business Assets to Your Business to:
Better identify which small businesses are the best candidates for cross-sell and upsell offers and which are most appropriate for premium vs. standard offers
Improve prospecting by reaching potential customers with significant small business assets
Enhance model performance by embracing models that are designed to better target small businesses with a measure of invested assets
Better recognize and communicate with home based small businesses
Do Your Small Business Marketing Campaigns Effectively Differentiate Organizations?
Find out more about Small Business Assets™ and how it enables financial services firms to gain insight on which small organizations to target based on measured assets invested by small businesses.