What is ProspectID 

ProspectID™ is an intuitive acquisition solution that strengthens targeted marketing efforts by delivering a list of pre-approved, valuable prospects tailored to meet your credit profile criteria. 

Create a precise, targeted list to fit your marketing needs.

Leverage access to more than 1,500 consumer credit financial attributes, event-based and behavior triggers as well as True In-Market Propensity Scores.

Count on the proven Equifax prescreen process to build a segmented, tailored list focused on specific consumer credit profiles to help your business:
  • Increase customer acquisition
  • Realize higher open rates
  • Fortify activation rates
  • Improve ROI

Criteria-based prospect lists

ProspectID helps you effectively mine the Equifax credit-active consumer database to identify robust, FCRA-compliant prospect lists that fit your market objectives and budget requirements. This solution delivers the proven quality and data reach Equifax is known for, while also giving you control over list size and acquisition costs. ProspectID is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).

Related Products

Target the right consumers for lending offers
Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers

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Connect with our sales team and discover how this product can meet your business needs.

Contact Us

Talk to our sales team about ProspectID

True In-Market Propensity

Learn more about the True In-Market Propensity product