Data and Analytics

How the Economy is Affecting Consumer Segments Differently

Consumers are being impacted differently in today’s uncertain economy. While some households are struggling, others are thriving, creating an environment of hidden risk and hidden opportunity. During our September 8 Mark [...]
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Data Driven Marketing Strengthen Your Customer Data to Enhance Your Marketing

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Economic Downturn How to Spot Customer Risk Early: Student Debt, Inflation and Interest Rates

As the end of the year approaches, the future of consumers’ finances is in an uncertain place. Will the approximately 20% of Americans that [...]

Identity & Fraud How Can Insurers Authenticate Digital Images and Video to Prevent Fraud?

As companies digitize their operations, they are increasingly relying on digital content to make business decisions. In the insurance indust [...]

Podcast
Economic Downturn Customer Growth: 4 more ways for financial services firms to drive growth

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]

Economic Downturn Preparing for the Holiday Shopping Season: Your Questions Answered

Shopping is one of America’s favorite pastimes. During our last Market Pulse Webinar, "How to Prepare for the Holiday Shopping Season” we ex [...]

Webinar
Data Driven Marketing How to Boost Credit Union Performance

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]