Product Overview

Economic Cohorts® provides vital visibility into household economics, something that's missing from other consumer segmentation products. It enables you to segment customers and prospects based on households' estimated economic positions (estimated total income, spending, financial durability, and likely credit capacity), in combination with the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.

Who It's For

Refine and optimize target audiences and marketing campaigns
Incorporate data into predictive models and in-house segmentation systems
Implement marketing segmentation activities and campaigns on behalf of clients
Customer Insights
Deepen understanding of target audiences, growth opportunities & high growth geos
Key Benefits

Gain a 360 Degree view of Household Economics

This flexible solution provides additional data to help you better understand, target, and communicate with customers and prospects.

  • Enables identification and targeting of top customer clusters
  • Helps tailor communications based on economic profiles
  • Enhances both offline and online targeting
  • Leverages unique and proprietary household economic information
  • Developed for use in non-FCRA applications across the customer lifecycle
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Discover Economic Cohorts

Economic Cohorts offers unique financial metrics for each of 71 clusters. Plus behaviors, preferences, lifestyles, and demographics to help fuel your messages, creative, and delivery.

Apply Segmentation Best Practices

Grow your business by better identifying, understanding, and connecting with your ideal customers.

Discover Best Practices
Available via direct API

Choose to Improve with Real-Time Insights

Economic Cohorts is available via API as part of the Wallet Insights customer intelligence platform. Easily combine your firm’s data with estimated wealth, economic, and credit insights from Equifax to improve acquisition, segmentation, and engagement.

Apply Economic Cohorts to Help Maximize ROI

  • Better profile customers for more accurate engagement predictions
  • Prospect for new customers
  • Conduct market analyses
  • Identify cross-sell and up-sell opportunities
  • Optimize product strategy and distribution
  • Improve CRM and loyalty efforts
  • Effectively and efficiently target campaigns
  • Tailor positioning, creative, and messaging
  • Choose marketing channels and media placement
  • Refine online ad targeting and site optimization

Related Products

CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
Financial Cohorts and Financial Spectrum
Enhance customer segmentation by differentiating households with financial measures
Wallet Insights API
Real-time access to Equifax / IXI data via API
Digital Targeting Segments
Better deliver the right message to the desired target audience online

Contact Us

Connect with our sales team and discover how this product can meet your business needs.

Discover Economic Cohorts

Power your marketing with economic segmentation

Custom Segmentation Analysis

Discover the power of segmentation with an analysis of your data.

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