Economic Cohorts® provides vital visibility into household economics, something that's missing from other consumer segmentation products. It enables you to segment customers and prospects based on households' estimated economic positions (estimated total income, ability to spend, ability to pay, and likely credit capacity), in combination with the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.
Who It's For
Refine and optimize target audiences and marketing campaigns
Incorporate data into predictive models and in-house segmentation systems
Implement marketing segmentation activities and campaigns on behalf of clients
Deepen understanding of target audiences, growth opportunities & high growth geos
Gain a 360 Degree view of Household Economics
This flexible solution provides additional data to help you better understand, target, and communicate with customers and prospects.
Enables identification and targeting of top customer clusters
Helps tailor communications based on economic profiles
Enhances both offline and online targeting
Leverages unique and proprietary household economic information
Developed for use in non-FCRA applications across the customer lifecycle
Economic Cohorts is available via API as part of the Wallet Insights customer intelligence platform. Easily combine your firm’s data with estimated wealth, economic, and credit insights from Equifax to improve acquisition, segmentation, and engagement.