Differentiated Data

Gain visibility into expanded audiences and take advantage of deeper portfolio insights when you access our reliable, differentiated data assets. Manage risk and explore new opportunities while creating a better experience for consumers.

Only Equifax offers streamlined access to our wealth of proprietary data assets including:

• Income and employment data from The Work Number®
• Consumer identity and fraud data from Kount®
• Consumer transaction-based data from DataX
• Commercial credit risk data from Paynet®

We are committed to being a responsible data steward, working in full compliance with all applicable laws and regulations. 

Securely Maximizing Performance

The Equifax Cloud™ and our custom data fabric were purpose-built to maintain and manage our large volume of diverse, proprietary datasets needed to maximize AI performance. We protect this data to ensure that it can only be used by our customers on a permissioned or aggregated basis and not blended with public, untrusted sources. This unique, exclusive access to our differentiated data creates the Equifax AI Data Moat.

While many AI tools are trained on the same public information, our proprietary data gives customers a distinct edge. It fuels our patented EFX.AI technology, creating solutions that lead the market in performance and predictive value.