Make confident, time-sensitive offers when consumers are likely to respond.
Optimize marketing performance by targeting a specific group of interested, qualified consumers
Better segment consumer groups for more tailored card offers
Help reduce risk by targeting consumers who are less likely to default on payments
Boost marketing ROI by generating more targeted lists of high lifetime value prospects
Extend Prescreen campaigns via email and digital
Who It's For
Director of Marketing
Drive cost-effective credit acquisition campaigns, while reaching the right audience
Campaign / Advertising Manager
Increase campaign effectiveness and mitigate risk with relevant scores and attributes
Digital Marketing or Ad Agency
Target desired Prescreen audience via digital with a firm offer of credit
Learn More About Equifax Prescreen
Prescreen delivers pre-approved, valuable consumer prospects tailored to meet your credit profile criteria. Increase acquisition by honing in on the markets and customers with greater propensity to benefit your portfolio. Prescreen creates the ideal target list and leverages more than 1,500 credit attributes, including event and behavior-based triggers, and allows you to create your own credit-based attributes. Prescreen is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).
Enhance your acquisition campaigns by matching Prescreen lists to email addresses and send FCRA firm offers of credit or insurance via email.
Our email deployment partner offers best-in-market email solutions based on one of the industry’s largest databases of high-quality, compliant, opt-in, and validated email addresses that is continuously refreshed to ensure accurate inbox delivery.