Spending Power™ (formerly Discretionary Spending Dollars (DS$) is a continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M. Based on a foundation of anonymous,direct-measured assets, it represents a modeled dollar amount of what a household likely spends on discretionary items after accounting for the fixed expenses of life.
Spending Power can be used alone, incorporated into models where consumer spending is a factor or online with digital segments.
Who It's For
Director of Marketing
Segment and target your customers and prospects by spending capacity
Digital Marketing or Ad Agency
Target the audience online as well as offline
Campaign / Advertising Manager
Improve your campaigns by identifying a more relevant audience
Identify relevant customer groups and preferences to fuel marketing campaigns
Modeler / Statistician
Enhance your marketing models, evaluate marketing programs and predictive variables
Use our data to provide effective in-market recommendations and support campaigns
Identifies consumers that are likely to have the discretionary spending levels to afford your products and services
Adds an estimate of spending to models to gain a more robust picture than an income measure alone can provide
Includes summary factors produced from our proprietary database of consumer investable assets
Available for use in online targeting
Developed for use in non-FCRA applications across the customer lifecycle
Compliance-friendly - do not contain protected-class demographics
Unlike other behavioral-based indicators, Spending Power is derived from measured data and provides a high upper limit actual dollar value ($1.2 MM per household). Gain additional insight on the right consumers for your products and services.
Affluence Index TM
Improve targeting and marketing models with an indexed estimate of households' discretionary spending