Product

Spending Power

Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
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Product Overview

Spending Power™ (formerly Discretionary Spending Dollars (DS$) is a continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M. Based on a foundation of anonymous,direct-measured assets, it represents a modeled dollar amount of what a household likely spends on discretionary items after accounting for the fixed expenses of life.

Spending Power can be used alone, incorporated into models where consumer spending is a factor or online with digital segments.
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Who It's For

Director of Marketing

Segment and target your customers and prospects by spending capacity

Digital Marketing or Ad Agency

Target the audience online as well as offline

Campaign / Advertising Manager

Improve your campaigns by identifying a more relevant audience

Customer Analyst

Identify relevant customer groups and preferences to fuel marketing campaigns

Modeler / Statistician

Enhance your marketing models, evaluate marketing programs and predictive variables 

Data Analytics

Use our data to provide effective in-market recommendations and support campaigns
Product Sheet

Key benefits

  • Identifies consumers that are likely to have the discretionary spending levels to afford your products and services
  • Adds an estimate of spending to models to gain a more robust picture than an income measure alone can provide
  • Includes summary factors produced from our proprietary database of consumer investable assets
  • Available for use in online targeting
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Compliance-friendly - do not contain protected-class demographics

Apply Spending Power to your campaigns

  • Capture discretionary spending to grow your business efficiently
  • Differentiate between two households that look the same in terms of income and demographics, but likely have considerably different spending power
  • Find and market to more prospective consumers that match the spending profiles of your best current customers
  • Discretionary Spending Digital is also available for use in online applications such as ad targeting and landing page optimization.

Don't miss out on high-potential prospects

Unlike other behavioral-based indicators, Spending Power is derived from measured data and provides a high upper limit actual dollar value ($1.2 MM per household). Gain additional insight on the right consumers for your products and services.

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Contact Us 

Understand your customers and prospects better with insights on household discretionary spending

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