Product
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
![](http://assets.equifax.com/marketing/US/images/banners/spending_power_hero_950x550.jpg)
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Product Overview
Spending Power™ (formerly Discretionary Spending Dollars (DS$) is a continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M. Based on a foundation of anonymous,direct-measured assets, it represents a modeled dollar amount of what a household likely spends on discretionary items after accounting for the fixed expenses of life.
Spending Power can be used alone, incorporated into models where consumer spending is a factor or online with digital segments.
Spending Power can be used alone, incorporated into models where consumer spending is a factor or online with digital segments.
Who It's For
Director of Marketing
Segment and target your customers and prospects by spending capacity
Digital Marketing or Ad Agency
Target the audience online as well as offline
Campaign / Advertising Manager
Improve your campaigns by identifying a more relevant audience
Customer Analyst
Identify relevant customer groups and preferences to fuel marketing campaigns
Modeler / Statistician
Enhance your marketing models, evaluate marketing programs and predictive variables
Data Analytics
Use our data to provide effective in-market recommendations and support campaigns
Product Sheet
Key Benefits:
- Identifies consumers that are likely to have the discretionary spending levels to afford your products and services
- Adds an estimate of spending to models to gain a more robust picture than an income measure alone can provide
- Includes summary factors produced from our proprietary database of consumer investable assets
- Available for use in online targeting
- Developed for use in non-FCRA applications across the customer lifecycle
- Compliance-friendly - do not contain protected-class demographics
![](https://assets.equifax.com/marketing/US/images/featured/spending_power_key_benefits_featured_700x500.jpg)
Apply Spending Power to your Campaigns
- Capture discretionary spending to grow your business efficiently
- Differentiate between two households that look the same in terms of income and demographics, but likely have considerably different spending power
- Find and market to more prospective consumers that match the spending profiles of your best current customers
- Discretionary Spending Digital is also available for use in online applications such as ad targeting and landing page optimization.
![](https://assets.equifax.com/marketing/US/images/featured/spending_power_apply_featured_700x500.jpg)
Don't Miss Out on High-Potential Prospects
Unlike other behavioral-based indicators, Spending Power is derived from measured data and provides a high upper limit actual dollar value ($1.2 MM per household). Gain additional insight on the right consumers for your products and services.
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contact
Contact Us
Connect with our sales team and discover how this product can meet your business needs.
Contact Us
Understand your customers and prospects better with insights on household discretionary spending.
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