Product Overview

Affluence Index (formerly Discretionary Spending Index) is a continuous household-based score of 1 to 1000 that ranks households by their likely capacity to spend, save, or invest. It enables marketers differentiate and target customers and prospects that likely have discretionary funds.

Affluence Index can be used alone or incorporated into models where consumer spending is a factor. Marketers can use Affluence Index to enhance account management, identify cross-sell opportunities, and provide appropriate offers.

Who It's For

Director of Marketing

Segment and target your customers and prospects by estimated capacity to spend, save, or invest

Campaign / Advertising Manager

Improve your campaigns by identifying a more relevant audience

Data Analytics

Use our data to provide effective and relevant recommendations and support campaigns

Customer Analyst

Identify relevant customer groups to fuel marketing campaigns

Modeler / Statistician

Enhance your marketing models, evaluate marketing programs and predictive variables 

Key Benefits

  • Measures and ranks the estimated capacity for households to spend, save, or invest
  •  Segments, differentiates, and targets customers and prospects with a household-level continuous score
  • Includes summary factors produced from IXI Services' proprietary database of consumer investable assets
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Compliance-friendly - do not contain protected-class demographics
View Product Sheet

Apply Affluence Index to your campaigns

Affluence Index offers high-performance scoring of estimated household affluence while addressing internal responsible banking practice issues
  • Drive sales by better understanding who may have the ability to buy, invest, or save and focusing marketing efforts accordingly 
  • Up-sell/cross-sell to current customers who are able to buy, save, or invest more 
  • Create enticing and relevant offers
  • Inform merchandising mix decisions with a clearer 
  • Enhance account acquisition by expanding the universe of potential customers


Find consumers who are more likely to have "money to spend"

Your best customer has real money ready to spend on your products and services. But using household income or similar measures to segment and target consumers may not help you find people with cash.

Now you can differentiate between households that look the same in terms of income and demographics but likely have considerably different capacity to spend, save, or invest. And the higher the affluence of a customer, the more likely they will be able to keep spending or investing during lean economic times.

Related Products

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Income360 Complete
Enhance targeting with a total household income estimate, including income from assets

Contact Us

Connect with our sales team and discover how this product can meet your business needs.

Contact Us 

Find out how you can gain insights on your customers and prospects with indexed household discretionary spending.

Economic Insights Suite

Leverage insights to help differentiate and find the right consumers to grow your business.

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