Affluence Index (formerly Discretionary Spending Index) is a continuous household-based score of 1 to 1000 that ranks households by likely spending capacity and spending behaviors. It enables marketers to rank customers and prospects by estimated spending power.
Affluence Index can be used alone or incorporated into models where consumer spending is a factor. Marketers can use Affluence Indexto enhance account management, identify cross-sell opportunities, and provide appropriate offers.
Who It's For
Director of Marketing
Segment and target your customers and prospects by indexed spending capacity
Campaign / Advertising Manager
Improve your campaigns by identifying a more relevant audience
Use our data to provide effective and relevant recommendations and support campaigns
Identify relevant customer groups to fuel marketing campaigns
Modeler / Statistician
Enhance your marketing models, evaluate marketing programs and predictive variables
Measures and ranks the estimated discretionary spending power of consumers
Segments, differentiates, and targets customers and prospects with a household-level continuous score
Includes summary factors produced from IXI Services' proprietary database of consumer investable assets
Developed for use in non-FCRA applications across the customer lifecycle
Compliance-friendly - do not contain protected-class demographics
Find consumers who are more likely to have "money to spend"
Your best customer has real money ready to spend on your products & services. But using household income or similar measures to segment & target consumers may not help you find people with cash.
Now you can differentiate between households that look the same in terms of income & demographics but likely have considerably different spending power. And the higher the spending capacity of a customer, the more likely they will be able to keep spending during lean economic times.
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest