Product

Affluence Index TM

Improve targeting and marketing models with an indexed estimate of households' discretionary spending

Product Overview

Affluence Index (formerly Discretionary Spending Index) is a continuous household-based score of 1 to 1000 that ranks households by likely spending capacity and spending behaviors. It enables marketers to rank customers and prospects by estimated spending power.

Affluence Index can be used alone or incorporated into models where consumer spending is a factor. Marketers can use Affluence Indexto enhance account management, identify cross-sell opportunities, and provide appropriate offers.

Who It's For

Director of Marketing

Segment and target your customers and prospects by indexed spending capacity

Campaign / Advertising Manager

Improve your campaigns by identifying a more relevant audience

Data Analytics

Use our data to provide effective and relevant recommendations and support campaigns

Customer Analyst

Identify relevant customer groups to fuel marketing campaigns

Modeler / Statistician

Enhance your marketing models, evaluate marketing programs and predictive variables 
 

Key Benefits

  • Measures and ranks the estimated discretionary spending power of consumers
  •  Segments, differentiates, and targets customers and prospects with a household-level continuous score
  • Includes summary factors produced from IXI Services' proprietary database of consumer investable assets
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Compliance-friendly - do not contain protected-class demographics

Apply Affluence Index to your campaigns

Affluence Index offers high-performance scoring of household spending capacity while addressing internal responsible banking practice issues
  • Drive sales by better understanding who may have the ability to buy and focusing marketing efforts accordingly 
  • Up-sell/cross-sell to current customers who are able to buy more 
  • Create enticing and relevant offers
  • Inform merchandising mix decisions with a clearer 
  • Enhance account acquisition by expanding the universe of potential customers

 

Find consumers who are more likely to have "money to spend"

Your best customer has real money ready to spend on your products & services. But using household income or similar measures to segment & target consumers may not help you find people with cash.

Now you can differentiate between households that look the same in terms of income & demographics but likely have considerably different spending power. And the higher the spending capacity of a customer, the more likely they will be able to keep spending during lean economic times.

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Ability to Pay Index
Segment households by their likely economic capacity with Ability to Pay Index

Contact Us 

Find out how you can gain insights on your customers and prospects with indexed household discretionary spending.

Economic Insights Suite

Leverage insights to help differentiate and find the right consumers to grow your business.