Product

MarketMix Premier

Better determine market share and improve territory and branch planning
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Product Overview

MarketMix™ Premier provides estimates of the total assets, assets by product category, and household penetration for defined geographic areas based on the estimated total liquid financial assets held by all U.S. households and is best used for market sizing and to determine a firm's share of the total market.

It is available exclusively for use by IXI Network Member Firms.
Solution

Assess Market Share & Market Size

Assess your firm's market share and the market size of virtually any geographic region. These insights can then be used to quickly identify high growth markets, more efficiently plan new branches, actively manage your sales force, and offer the right product to the right market.

Applying MarketMix to Your Business

  • Better determine market size and share of market
  • ​​​​​​​Identify geographies likely to have the most opportunity
  • Track branch and territory performance
  • Better understand household penetration
  • Determine likely asset allocations and share of market by product category
  • Improve sales territory and branch planning
  • Assist with brand and category development

Related Resources

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Talk to our sales team about MarketMix Premier.

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Leverage insights to help differentiate and find the right consumers to grow your business.

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