With Equifax email services, companies can better engage with key audiences and deliver relevant and personalized messages to prospects and customers. Acquisition campaigns can match email addresses to Prescreen lists for delivery of firm offers of credit or insurance via email. Or use email for your retention, cross-sell, loyalty or next-best product / service campaigns.
Who It's For
Director of Marketing
Drive cost-effective acquisition and retention campaigns, including credit and ITA
Campaign / Advertising Manager
Increase campaign reach, reduce costs and improve speed with offers via email
Digital Marketing or Ad Agency
Target desired audiences via email with a firm offer of credit or retention messages
Use email for Prescreen acquisition campaigns
We match your Prescreen list to email addresses so you can deliver firm offers of credit directly to your target audience’s inbox. FCRA-compliant Prescreen offers can even be delivered via only email, saving you the significant time and expense of direct mail execution.
We can append email addresses to your customer lists for next-best product / service, cross-sell, loyalty, and retention campaigns. We can also append emails to assist with CRM maintenance and email change of address (ECOA) efforts.
Enhance your multi-channel marketing efforts by coordinating with Equifax to identify and email more prospects with your desired targeting criteria, and reach consumers where they spend their time.
By sending FCRA-compliant firm offers of credit to your Prescreen prospects via email, you can optimize messaging, pivot fast, and help drive quicker response.
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online