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David Adams

David Adams

Head of Commercial Product Marketing

About the Author

About the Author

A seasoned technology expert, David Adams has spent his career specializing in SaaS based technology and high growth markets. With Equifax, as the Head of Commercial Product Marketing, David is responsible for the Go-To-Market strategy for the entirety of the commercial portfolio, from marketing, to acquisition to manage solutions.

Recent Articles by this Author

Recent Articles

Commercial Business The Economic Future of Auto Lending

The future is uncertain, and success or failure is not predetermined They say nothing in life is certain, and as we head into [...]

March 08, 2023
Recession Readiness Insights B2B Marketing: Bringing Precision to Ecommerce Customer Acquisition

The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]

September 29, 2022
Identity & Fraud A Layered Approach to Fraud

“Losses due to identity theft increased by 42% from 2019 to 2020 primarily due to the COVID-19 pandemic. Aite Group estimates that losses fr [...]

May 18, 2021
Identity & Fraud 6 Ways to Combat Online Fraudsters

"The truth is, your identity has already been stolen. More than 800 million security breaches have occurred, and we have only about 320 mill [...]

March 04, 2021
Resource
Identity & Fraud Digital Trust: It Takes More Than a Score

Assessing a Consumer’s Identity is Not as Simple as Reviewing a Document and Putting a Score on it. The concepts of credit and fraud scores [...]

November 02, 2020
Identity & Fraud Building Digital Trust: The New Normal

It has never been more important for businesses and consumers to trust who they're doing business with. Everyone knows the adage, “trust is [...]

September 24, 2020
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