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Erica Gunn
Portfolio Marketing Leader
About the Author
About the Author
Erica Gunn leads Portfolio Marketing for Data-driven Marketing and Consumer Engagement solutions at Equifax. Erica has spent her career in marketing across the data and technology industries. A B2B specialist, Erica drives strategic go-to-market and demand growth across the full marketing funnel.Recent Articles by this Author
Recent Articles
Commercial Business How to Elevate Your Account Management Practices
Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]
June 18, 2024
Data and Analytics Up Your Game: Strategies for Lenders to Modernize Prospecting
The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]
May 06, 2024
Data Driven Marketing Find Hidden Opportunity and Risk with DDM
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]
June 14, 2022