Data Driven Marketing
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As Buy Now, Pay Later (BNPL) transaction volumes continued to rise through the holiday season, one o [...]
We had an overwhelming attendance and response at this month’s Market Pulse webinar on the rising fi [...]
For our February 10 Market Pulse webinar, we discussed Buy Now, Pay Later and their effect on consum [...]
Buy Now, Pay Later (BNPL) financing is soaring in popularity this holiday season. Consumers are usin [...]
Recent Articles
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impacted [...]
Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pandemic [...]
Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Yet, many are mystified by the data and d [...]
Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health of some hou [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced tha [...]
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]
How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]
Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the right data [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]
Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]
Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]
How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]
Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]
As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]
As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]
New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top goal for wea [...]
Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your financial advi [...]
Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the time and [...]
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]
Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]
Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]
Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]
This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]
While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]