Data-Driven Marketing

Discover how a leading credit union leveraged Equifax Ignite and TargetPoint Intent Scores to recapture auto loan market share, generating $ [...]

Higher education institutions can now prove the ROI of a degree using reliable, longitudinal anonymized financial data from Equifax Ignite f [...]

Don't let the $84T Great Wealth Transfer pass you by. Learn data-driven strategies for financial institutions to retain heirs and capture ne [...]

Stop losing auto leads to payment shock. Learn how to use data-driven personalization and proactive affordability guidance to turn anonymous [...]

Discover why auto lenders are shifting toward alternative data and AI to navigate rising vehicle prices, shifting consumer credit, and evolv [...]

Unlock auto market growth by using data-driven insights to align marketing strategies with the distinct purchasing power and preferences of [...]

Navigate mortgage market uncertainty with data-driven strategies. Discover 5 key approaches to optimize marketing, target high-intent borrow [...]

Unlock financial growth by leveraging alternative data to create personalized experiences and reach credit-invisible consumers. Improve mark [...]

Boost client results! Learn how digital marketing firms can use differentiated data, financial durability, and in-market insights for smarte [...]

Optimize lending campaigns by overcoming slow data, missed opportunities, and blind spots with advanced data and analytics for secure growth [...]

Future-proof your marketing operations! Learn 3 fixes to turn slowdowns into speed-ups and optimize your campaigns for success.

According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Recession. That’s more than $47 trillion i [...]

New tool for credit unions and banks to spot opportunities and risks in their lending portfolio

Discover how alternative data is transforming lending in a K-shaped economy. Learn about key market trends impacting consumers and how lende [...]

Drive deposit growth and grow share of wallet with insight on U.S. consumer wealth trends.

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]

Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campaigns reach fresh audiences? Or are you [...]

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]

We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]

$68 trillion. It’s a mind-blowing number. An estimated $68 trillion is expected to shift from the country’s oldest generations to younge [...]

Credit unions are becoming increasingly popular for auto loan financing. While there are a few surprises, we've noticed a few auto loan tren [...]

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]

Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift.  That’s because federat [...]

Crush your marketing ROI—and your revenue goals—with a next-level approach.  If you’re like a lot of other marketers, you’re feelin [...]

Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]