Data Driven Marketing

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Data Driven Marketing How to Present a Data-Driven Presentation

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]

Podcast
Data Driven Marketing 3 Ways to Incorporate Digital into Your Acquisition Campaigns

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Data Driven Marketing 6 Tips to Revitalize Your Lending Acquisition Campaigns

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impacted [...]

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Data Driven Marketing Strategy for Strong Auto Sales When Inventory is Low

Hint: Open the back door  Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]

Data Driven Marketing Optimize Your Acquisition Investment and Improve Experiences

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Data Driven Marketing Automotive Industry Prepares for Marketing Changes

Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pandemic [...]

Data Driven Marketing Podcast: Demystifying Data for Small Business

Managing Cash Flow, Customers and Suppliers  Small businesses are the engine of our economy. Yet, many are mystified by the data and d [...]

Podcast
Data Driven Marketing Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

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Data Driven Marketing Pandemic Effects on U.S. Consumer Finances and Attitudes

The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health of some hou [...]

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Data Driven Marketing Podcast: American Express' Personalization Journey

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]

Podcast
Data Driven Marketing Build Effective Holiday Auto Promotions

Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]

Data Driven Marketing Keep Their Cars Running This Holiday Season

This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]

Data Driven Marketing Enhance Prescreen and Keep Lending

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]

Data Driven Marketing Digital Credit Marketing: 97% Email Deliverability… Really

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

Data Driven Marketing The Conference Board: Big Opportunities for Brands to Innovate

The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]

Data Driven Marketing Checklist: Marketing Strategies for this Recession

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced tha [...]

Data Driven Marketing 4 Steps to More Effective Automotive Credit Marketing Campaigns

The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]

Data Driven Marketing 4 New Marketing Trends in Financial Services

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

Webinar
Data Driven Marketing How to Keep Pace as Mortgages Go Digital

How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]

Video
Data Driven Marketing How to Reach an Ideal Auto Buyer Audience

Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]

Data Driven Marketing Shifting Your Marketing Message During COVID-19

Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]

Data Driven Marketing 6 Ways Financial Insights Fuel Marketing

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

Data Driven Marketing How Advanced Ad Targeting Can Fast Track the Automotive Recovery

No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimat [...]

Data Driven Marketing Shift Your Marketing Strategy During COVID-19

During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the right data [...]

Data Driven Marketing Smash Data Silos to Accelerate Marketing Performance

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

Data Driven Marketing How Insurers can Optimize the Customer Journey

We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]

Data Driven Marketing Reach Valuable Customers of the Future

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

Data Driven Marketing Connect Online with Consumers Planning for Retirement

It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]

Data Driven Marketing The Right Online Ad for the Right Affluent Household

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Data Driven Marketing Financial Marketers: Understand Gen-X Financial Behaviors

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]

Data Driven Marketing Engage with Consumers Who Want to Save More

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

Data Driven Marketing Digital Credit Marketing: Understanding the Customer Journey

How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]

Data Driven Marketing Here's How to Advertise Better in 2019

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Data Driven Marketing Digital Credit Marketing: Preview Credit Eligibility

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]

Data Driven Marketing Digital Credit Marketing: Extending Prescreen Campaigns

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]

Data Driven Marketing 3 Tips for Stretching your Marketing Dollars in 2019

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

Data Driven Marketing Digital Credit Marketing: 99% Email Deliverability… Really

As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]

Data Driven Marketing Credit Marketing: Enhancing the Digital Journey

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]

Data Driven Marketing Enhancing Attribution Analytics with Economic-Based Segmentation

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

Data Driven Marketing 4 Ways to Personalize Your Marketing and Boost Sales

What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]

Data Driven Marketing Want Better Visibility to Grow Assets Under Management?

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top goal for wea [...]

Data Driven Marketing New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your financial advi [...]

Data Driven Marketing Differentiated Data: Spotting Diamonds in the Rough

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the time and [...]

Data Driven Marketing Data & Predictive Analytics: It's Not Your Father's Insurance Industry

Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]

Data Driven Marketing Delivering Insights that Drive More Profitable Deals

Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]

Video
Data Driven Marketing Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]

Data Driven Marketing New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]

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Data Driven Marketing 3 Ways “Good Enough” Analytics May Be Hurting Your Financial Services Organization

Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]

Data Driven Marketing 3 Reasons Marketers Must Prioritize Customer Experience

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]

Data Driven Marketing Digital Transformation—Meet the Needs of Evolving Consumer Expectations

Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]

Data Driven Marketing Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

Data Driven Marketing 4 Ways Data and Analytics Can Help Accelerate Your Lead in Customer Acquisition

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]

Data Driven Marketing Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]

Data Driven Marketing A Crystal Clear View of Your Customers and Prospects

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]

Data Driven Marketing For The Affluent, A Lease Model Is No Longer Off Limits

An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]

Data Driven Marketing 5 Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, [...]

Data Driven Marketing Segmentation Can Help Overcome Addressable TV's Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

Data Driven Marketing Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]

Resource
Data Driven Marketing Best Practices for Mortgage Lenders to Enhance Targeted Acquisition Strategies

While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]

Data Driven Marketing How Auto Advertisers Can Target on a Deeper Level

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]