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The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers are becoming more ethnically diverse. Younger consumers have different financial behaviors and preferences than older generations. Both of these factors [...]

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. Something that’s equally, if not more, important. They want to help improve the financial well-being of their members and the communities they serve. It [...]
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The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]
(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]
I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in rece [...]
Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime [...]
The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]
Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pande [...]
Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Yet, many are mystified by the dat [...]
Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]
Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research ann [...]
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]
How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]
Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the right data [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]
Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial service [...]
Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]
How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]
Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit t [...]
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doct [...]
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]
As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]
As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the [...]
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]
New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top goal for wea [...]
Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]
Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]
Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]
Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]
Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]
This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]
While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]