Data Driven Marketing

The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in recent y [...]

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in mind [...]

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Hint: Open the back door  Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pandemic [...]

Managing Cash Flow, Customers and Suppliers  Small businesses are the engine of our economy. Yet, many are mystified by the data and d [...]

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health of some hou [...]

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]

Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]

This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced tha [...]

The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]

Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]

Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimat [...]

During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the right data [...]

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top goal for wea [...]

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your financial advi [...]

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the time and [...]

Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]

Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]

Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]

Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]

For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]

An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, [...]

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]

While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]