Zahra Piggott

Zahra Piggott

Emerging Markets Marketing Leader

About the Author

About the Author

Zahra Piggott is the Emerging Markets Marketing Leader at Equifax. With nearly 25 years of marketing experience, Zahra is a strategic marketing partner who successfully tailors B2B marketing initiatives to emerging industries that increase company profitability, brand awareness and customer acquisition. Zahra earned her Bachelor of Arts degree in Communications/Public Relations from Georgia State University and also enjoys exercising, traveling and spending time with her family.

Recent Articles by this Author

Recent Articles

Data and Analytics 3 Tips for Lenders to Modernize Their Prospecting

How many years has your company been marketing lending offers to consumers? Five? Ten? Twenty? Fifty or more? It’s likely a lot of years.  [...]

Data and Analytics Tips for Lenders to Tackle Tight Resources

In today’s world of lean teams and tight budgets, lenders need to make smart choices about how they divide resources, prioritize efforts [...]

Data and Analytics From “Pain to Gain” – Transforming Disparate Data into a Revenue-Generating Resource

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]

Credit Risk Use Analytics to Find Fast, Direct Paths to Profitability

We’re talking weeks, not months, or years A lot of businesses feel “stuck” in today’s uncertain market, unsure about how to get [...]

Data Driven Marketing How to Boost Credit Union Performance

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]