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After experiencing remarkable growth over the past couple years, what lies ahead for Buy Now Pay Lat [...]
During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Ke [...]
During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotiv [...]
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As you think about your business plans in 2022, having access to key data to make informed business decisions will be important. For our Jan [...]
Conventional wisdom tells us there are two main ways to achieve your revenue targets in 2022. For most companies, it boils down to either gr [...]
For our December 2 Market Pulse webinar, our panel of experts discussed the current and future state of the energy industry. This month’s pr [...]
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Optimized trust enables organizations to find, reach, and approve ideal customers in familiar and unexpected places. In this recap of our No [...]
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Necessity is the mother of invention.
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Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]
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Buy Now Pay Later (BNPL) services skyrocketed during the 2020 ecommerce boom. These services soared nearly 50% from July 2020 through March [...]
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At the Virtual Consumer Data Industry Association (CDIA) Law & Industry Conference on July 12-14 2021, Peter Maynard, Senior Vice Presid [...]
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With economists predicting a GDP growth rate of 6.5% in the fourth quarter and consumer spending b [...]
In this recap of our June 3 webinar, “Market Pulse: The Post-Pandemic Small Business Economy,” Evan Leaphart, Founder and CEO of Kiddie Kred [...]
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Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]
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In this recap of our May 6 webinar, “Market Pulse: Growth Amid Rising Fraud,” Amy Crews Cutts, President and Chief Economist at AC Cutts &am [...]
“Losses due to identity theft increased by 42% from 2019 to 2020 primarily due to the COVID-19 pandemic. Aite Group estimates that losses fr [...]
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Light at the End of the Tunnel
The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 calls for 6.4% growth in [...]
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health of some hou [...]
Identity Fraud Accelerates in 2020
The year 2020 was a heyday for online fraudsters. There are a couple of reasons why. First, consumers we [...]
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In this recap of our March 4 webinar, "Market Pulse: Return to Opportunity for Commercial Real Estate," Sarah Briscoe, senior statistical an [...]
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"The truth is, your identity has already been stolen. More than 800 million security breaches have occurred, and we have only about 320 mill [...]
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The announcement of a vaccine is certainly cause for an upgrade in the traj [...]
The year 2020 has been turbulent economically across the globe, marked by the continued escalation of the COVID-19 pandemic. In the U.S., ec [...]
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020
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Welcome to our blog series on leveraging the power of data and analytics to maximize identity results. In my previous article, I shared how [...]
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This blog post will be continually updated with timely and relevant insights gleaned from the latest Market Pulse weekly webinar and our U.S [...]
This is part 1 of a 3-part series
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In early June, The National Bureau of Economic Research announced tha [...]
More data sources is only part of the equation
In the era of big data, it is often thought that more data is better, but that's not [...]
Why Proxy Model Explanations of Neural Networks Inevitably Fail
For financial service providers, credit risk modeling is all about id [...]
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]
Data is the New Soil
Someone once said: “Data is the new oil.” Then someone else said: “No, data is the new soil.” Any way you look [...]
The Past as a Window to the Future
In my last post, we spent time exploring methods to mitigate the loss of predictive power for risk sco [...]
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Equifax and our expert guest speakers answered dozens of questions from attendees following our Market [...]
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During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in ord [...]
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]
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How to Mitigate Decline in Predictive Power
As you may recall from my last post, we examined the impact accommodation could have on credit [...]
The Numbers Spark More Questions
I’m Prasanna Dhoré, Chief Data & Analytics Officer at Equifax. Like you, I’ve been spending a consid [...]
Ground-breaking modeling techniques fueled by machine learning and explainable artificial intelligence (xAI) are transforming the credit dec [...]
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Authentication Strategies for Today’s Digital Age
Carefully orchestrated authentication and identification strategies are critical in today [...]
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COVID-19 Has Made Phone, Pay TV and Internet Service Important to Our Quality of Life
In the past, expenses such as wireless phones, landli [...]
Did you know that 35% of U.S. households live in rental housing? It's true. 
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FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. With this new option [...]
Financial institutions are struggling to keep up with evolving fraud tactics. They tell us their top areas of concern are new account fraud, [...]
Since the last U.S. recession in 2008, financial risk management has seen significant changes. Lending requirements are tighter, verificatio [...]
This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer credit decisi [...]
Digital Disruption Shifts Expectations
Credit unions are having to change how they interact with their members. Due to rapidly evolving t [...]
In recent weeks, you may have heard that the Current Expected Credit Loss accounting standard - the regulation known as CECL - has been dela [...]
I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would shape-shift i [...]
The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s a perfect Monday morning in N [...]
The financial sector might see the worst of it, but no business with an online presence is immune to the threat of malicious bots. In fact, [...]
Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]
Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers to more [...]
Did you know that the concept of credit has been around for over 5,000 years? While the methods for evaluating credit have evolved over time [...]
Mobile Usage is Changing Member Experience
Did you know 88% of U.S. online adults now use a smartphone?[i] Living in an era of [...]
Approximately 91.5 million consumers in the U.S. either have no credit file, or have insufficient information in the file to generate a trad [...]
Aite Group Report: Consumer Lenders Anticipate Slowdown
If headlines have you wondering when a change in the credit cycle might occur - or [...]
Last week, top data and analytics experts from Equifax and around the world convened in Edinburgh, Scotland for Credit Scoring and Cr [...]
Adaptive AI is the next great advancement in leveraging AI for credit risk. Equifax's Chief Innovation Architect, John Fenstermake [...]
Discover Your Diamond Customers Among the Rough Fraudsters.
There is no doubt that today’s cybercriminals are dedicated to their jobs. When [...]
Synthetic Identity Fraud is a Growing Threat
We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]
This is the final article in a 5-part series. We originally published this post on December 20, 2016 and updated it on July 17, 2019.
This blog if the fourth article in a 5-part series. It originally published on January 26, 2017 and was updated on July 17, 2019. Trended d [...]
This is the third article in a 5-part series. We originally published this post on December 20, 2016, and updated it on July 17, 2019.
This is the second article in a 5-part series. We originally published this post on December 20, 2016 and updated it on July 17, 2019.
Losses from Synthetic Identity Fraud are Increasing
Most of us are familiar with the fable from Greek storyteller, Aesop, about the boy who [...]
This blog post is part of a 5-part series. It was originally published on December 15, 2016 and updated on July 17, 2019.
Businesses face [...]
Technology and better security measures are making it more difficult for card counterfeiters to beat the system. So today’s criminals are tu [...]
John Ray, Enterprise Fraud & Identity Analytics Leader, presented “Evolution of Identity” at the Equifax Spark 2019 conference. For more [...]
Information asymmetry occurs when one party to an economic transaction has more or better information than the other party. Information asym [...]
Lenders have historically used credit data to score consumers. But the problem with this approach is that it prevents lenders from seeing “c [...]
Market Conditions Ripe for More Consumer Lending
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Equifax has developed Insight Score™ for Personal Loans, a risk score optimized to help lenders evaluate applicants seeking unsecu [...]
Financial institutions (banks, credit unions, etc.) can sideline disruption and achieve customer growth with better data util [...]
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive your car [...]
Identify Upward Mobile Customers
Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]
Not all Affluent Households are Alike
Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]
Does Segmentation Go Far Enough?
Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]
Many financial institutions are still evaluating their Current Expected Credit Loss (CECL) implementation strategy. With implementation dead [...]
Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]
How Does the Shift to Digital Marketing Impact Measurement?
In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]
A Two-step Authentication Approach
Consumers are always on the go, using digital devices to make purchases, check account balances and even [...]
Increase the True Return on your Marketing Investment
Today's customer journey is convoluted, to say the least. With more marketing channel [...]
In November, Equifax and Moody’s joined forces to recap the economic and credit trends of 2018 -- and look ahead to 2019. This is the second [...]
Digital Channels Have Their Challenges
Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]
Gaining Visibility into Past and Future Performance is Crucial
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Current Expected Credit Loss (CECL) will require financial institutions to gather data from various sources. Based on conversation [...]
As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]
The future of consumer credit is bright. Advancements in risk decisioning, account acquisition and relationship management are transforming [...]
As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]
Synthetic IDs are Like Digital Frankensteins
Halloween is always a fun time of year. It inspires a childlike excitement in us all when we s [...]
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]
Lending and the Economy
While not its direct intent, the new current expected credit loss (CECL) standard could have a significant impact o [...]
Meet Credit Union Members Where They Want to Do Business.
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New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM)
Growing AUM is a top goal for wea [...]
Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors
Your financial advi [...]
Differentiated data can be a game-changer to help grow your Assets Under Management
Prospecting is a numbers game. Optimizing the time and [...]
In this guest post, Wyatt Jefferies, Sr. Director of PR for Equifax, explores the underbanked consumer with Joshua Sledge, Director on the P [...]
This is the fourth post in a 5-part series, Digital Customer Experience
We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wit [...]
This is the second post in a 5-part series, Digital Customer Experience
We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wi [...]
Equifax asked recent webinar guest speaker, Maxie Schmidt-Subramanian, PhD, principal analyst serving customer experience professionals at F [...]
Banks and lenders want to deliver broader financial inclusion that enables them to score and approve more customers. But they don't want to [...]
While brick-and-mortar locations will never fully disappear, consumers continue to make their smartphones the channel of choice for shopping [...]
Communications, Energy, Digital Media Providers Face New Challenges
Online and mobile-based platforms are changing how fraudsters operate. [...]
Credit card lending is still on fire. There have never been so many consumer choices for premium cards. They have exclusive names like The R [...]
The CERCA Spring Conference, held on May 16, capped a broadly successful 2018 filing season that saw tax identity theft reduced by [...]
Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a long [...]
We’ve all been there. We try to apply for something or access an account for the first time on our mobile device and get frustrated at the s [...]
What is synthetic identity fraud?
Synthetic identity fraud occurs when fraudsters create new, fictitious identities by using different comp [...]
Do you love the new machine learning techniques but still can’t wrap your head around how to explain your results?
Have y [...]
Pathways to Synthetic Identity Fraud
Fabricated social security numbers (SSNs) and authorized user abuse are the two main pathways into syn [...]
Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]
Data experts are excited about its potential
Algorithms. Logistic regression. Both tried and true analytical methods. Yet, as much as these [...]
Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
Are you a financial institution looking to grow your commercial credit card business? Focusing on this market makes a lot of sense, es [...]
Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely [...]
For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]
Fraudsters make the move to account takeover and application fraud schemes
It’s been almost two years since the liability for card-not- pr [...]
Get a Big Picture View of Small Businesses
Commercial payment performance data can help provide information on how a business is paying its [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
How machine-learning technology can provide insights that drive growth with less risk
Soaring increases in computing volume and available d [...]
Advanced analytics, machine learning and logistical regression – traditional methods used to calculate credit scores today. Enter deep neura [...]
Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challe [...]
It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and [...]
The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes [...]
Knowledge based authentication (KBA) has been declared dead many times over the past few years. But what is KBA and what exactly is th [...]
There are as many fraud schemes as there are fraudsters, but they fall into a few general buckets. Here are two of the most common fraud sce [...]
Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]
Walk into almost any homeowners’ association (HOA) meeting, listen to the discussions about unleashed dogs and roof repairs, and you might t [...]
Today's mass affluent population is as diverse as the banks that serve it, representing a broad spectrum of individuals with varying financi [...]
With housing values on the rise again, the home equity loan is back. Homeowners now have equity in their homes, and many are looking to tap [...]