Financial Services

Recent Articles

Identity & Fraud Manage Digital Fraud Across the Customer Journey

The more digital the world becomes, the more opportunities there are for fraud to sneak in. This can lead to many unanswered questions for c [...]

Webinar
Data Driven Marketing 3 Ways to Incorporate Digital into Your Acquisition Campaigns

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Data and Analytics April Market Pulse: Supply Chains’ Impact on the Economy

This is a recap of our April 14 Market Pulse webinar, where our panel of experts discussed the recent supply chain crisis, as well as the la [...]

Webinar
Data Driven Marketing 6 Tips to Revitalize Your Lending Acquisition Campaigns

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impacted [...]

Resource
Data and Analytics The U.S. Economy and Consumer Wealth in 2022

This month’s Market Pulse webinar presenters included Dylan Hall, Co-Founder and CEO at Safe Rate; Peter Hellwig, Co-Founder at Atmos Financ [...]

Webinar
Data and Analytics You Asked, Entrepreneurs Answered: Using Data for Smarter Actions

During our March 10 Market Pulse webinar, our panel of experts discussed details pertaining to entrepreneurs and how they can participate in [...]

Webinar
Data and Analytics Podcast: Prepare Your Business for Demographic Shifts

For much of the last century, population growth in the U.S. has remained relatively stable. But that is changing, and your business should p [...]

Podcast
Data and Analytics Visa and Equifax Answer Your Consumer Spending Questions

As you think about your business plans in 2022, having access to key data to make informed business decisions will be important. For our Jan [...]

Webinar
Commercial Business Outpace Your Competition: Know Your Revenue IQ

Conventional wisdom tells us there are two main ways to achieve your revenue targets in 2022. For most companies, it boils down to either gr [...]

Credit Risk Powering the Energy Market: Your Questions Answered

For our December 2 Market Pulse webinar, our panel of experts discussed the current and future state of the energy industry. This month’s pr [...]

Webinar
Credit Risk What to know about Buy Now, Pay Later

Buy Now, Pay Later has continued global growth, with U.S. adoption up sharply over the last two years. The service, which originated from Au [...]

Resource
Credit Risk Outlook on 2022

For our December 2 Market Pulse webinar, our panel of experts discussed the current and future state of the energy market. This month’s pres [...]

Webinar
Credit Risk Podcast: ‘Tis the Season for Buy Now, Pay Later

Buy Now, Pay Later (BNPL) financing is soaring in popularity this holiday season. Consumers are using these loans to purchase everything fro [...]

Podcast
Credit Risk A Centralized Decision Management Platform for Financial Institutions

Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitization [...]

Identity & Fraud Optimizing Trust in a Digital World

Optimized trust enables organizations to find, reach, and approve ideal customers in familiar and unexpected places. In this recap of our No [...]

Webinar
Credit Risk Lending FAQS: Keep Pace with the Mortgage Market

The mortgage industry is constantly changing. But these lending FAQs can help you keep up with the latest trends and gain a competitive edge [...]

Credit Risk Help Borrowers Move Through the Mortgage Process

Buying a home can be stressful and confusing — especially if a consumer is trying to learn about credit and how their credit score can impac [...]

Identity & Fraud Fight Fraud in Digital Transactions

Necessity is the mother of invention. Just ask banking, fintech, and retail businesses, many of which compressed a decade of e-commerce inn [...]

Resource
Identity & Fraud Q&A: Optimizing Trust in a Digital World

We are living in a digital-first world and trust is more than secure transactions. During our November 11 Market Pulse: Optimizing Trust in [...]

Webinar
Credit Risk How Credit Unions are Helping Foster Credit Access

This is a recap of our October 7 Market Pulse webinar, where we discussed the importance of credit unions in gaining access to credit. This [...]

Webinar
Credit Risk Credit Unions’ Role in Credit Access: Your Questions Answered

Successful credit unions work hard to attract new members, strengthen existing member relationships, and give the community direct access to [...]

Webinar
Credit Risk The Shifting Fintech Landscape

The economy is recovering and the outlook for small businesses is continuing to remain strong. Fintechs have started to step away from tradi [...]

Webinar
Credit Risk Saying "Yes" More Benefits Everyone

Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]

Resource
Data Driven Marketing Optimize Your Acquisition Investment and Improve Experiences

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Credit Risk The Shifting Fintech Landscape: Your Questions Answered

As the economy recovers the outlook for small businesses remains strong. Fintechs have started to step away from traditional credit data and [...]

Webinar
Credit Risk Comperemedia: The Lure of Challenger Banks

The banking landscape is changing. Challenger banks, also known as neobanks, have taken off in popularity, especially since more people move [...]

Podcast
Credit Risk Industry Point of View: Buy Now Pay Later

Buy Now Pay Later (BNPL) services skyrocketed during the 2020 ecommerce boom. These services soared nearly 50% from July 2020 through March [...]

Credit Risk Equifax to Present 14 Papers at Global Credit Conference

Post 2020, financial inclusion is the common theme This week, top data and analytics experts from Equifax and around the world will discuss [...]

Data and Analytics Data Lights the Way for Meaningful Insights

Markets are continuously changing, whether it’s based on new customer behaviors, unforeseen economic forces or new competitors looking to di [...]

Credit Risk How Equifax is Helping Expand Access to Credit

At the Virtual Consumer Data Industry Association (CDIA) Law & Industry Conference on July 12-14 2021, Peter Maynard, Senior Vice Presid [...]

Credit Risk Podcast: Financial Inclusion’s Role in the Economic Recovery

A More Inclusive Credit Scoring Model Economists refer to the U.S. recovery as ‘K-shaped’, meaning that one segment of the population is pr [...]

Podcast
Credit Risk Accelerating Access to Credit: A Critical Discussion

In this recap of our June 24 webinar, “Market Pulse: Accelerating Access to Credit,” Chris Wheat, Co-President at JPMorgan Chase Institute; [...]

Webinar
Credit Risk Podcast: Entrepreneurship & Credit in the Post-COVID Era

Demand Growing for Small Business Credit With economists predicting a GDP growth rate of 6.5% in the fourth quarter and consumer spending b [...]

Podcast
Credit Risk What’s Next for the Post-Pandemic Small Business Economy?

In this recap of our June 3 webinar, “Market Pulse: The Post-Pandemic Small Business Economy,” Evan Leaphart, Founder and CEO of Kiddie Kred [...]

Webinar
Credit Risk 6/3 Market Pulse, Your Questions Answered

As we emerge from the pandemic, small businesses are integral to the health of the post-COVID economy. For our June 3 Market Pulse webinar, [...]

Webinar
Data Driven Marketing Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

Resource
Data and Analytics Data Privacy: Doing the Right Thing

The Responsible Use of Data The concept of privacy has changed dramatically since the pre-internet days -- and even since the 2010’s. Just [...]

Podcast
Credit Risk 5 Ways to Improve Credit Decisioning

Many businesses operate in a transactional environment that requires fast credit decisioning. However, a variety of obstacles prevent them f [...]

Identity & Fraud How will Recent Ecommerce Growth Impact Fraud Levels?

In this recap of our May 6 webinar, “Market Pulse: Growth Amid Rising Fraud,” Amy Crews Cutts, President and Chief Economist at AC Cutts &am [...]

Webinar
Identity & Fraud A Layered Approach to Fraud

“Losses due to identity theft increased by 42% from 2019 to 2020 primarily due to the COVID-19 pandemic. Aite Group estimates that losses fr [...]

Credit Risk 5/6 Market Pulse, Your Questions Answered

The pandemic-fueled record-breaking increase in digital commerce has required businesses to combat fraud across the buyer’s journey, further [...]

Webinar
Credit Risk Podcast: Growing Optimism and a Rising GDP

Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 calls for 6.4% growth in [...]

Webinar
Data Driven Marketing Pandemic Effects on U.S. Consumer Finances and Attitudes

The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health of some hou [...]

Resource
Identity & Fraud Podcast: Using Smart Data to Combat Identity Fraud

Identity Fraud Accelerates in 2020 The year 2020 was a heyday for online fraudsters. There are a couple of reasons why. First, consumers we [...]

Podcast
Credit Risk April Market Pulse - Your Questions Answered

With an increase in vaccinations, a second stimulus check and a wealth of pent-up demand, consumers are ready and willing to spend. For the [...]

Webinar
Credit Risk 2021 Insights for Small Business and Commercial Real Estate

In this recap of our March 4 webinar, "Market Pulse: Return to Opportunity for Commercial Real Estate," Sarah Briscoe, senior statistical an [...]

Webinar
Credit Risk How COVID-19 Lockdowns Have Impacted Credit Card Debt

Consumers maintain a tight grip on credit card spending in Q1 2021 NOTE: This is a March 2021 update to the original article published Dec. [...]

Credit Risk How will Vaccines Impact the 2021 U.S. Economy?

This is a recap of the March 4 webinar, Market Pulse: Return to Opportunity for Commercial Real Estate. We’re sharing key insights on the fu [...]

Webinar
Credit Risk Podcast: Pent-Up Demand & Consumer Credit Expectations

After a year of credit tightening in 2020, consumer credit remains down across the board. That includes balances, utilization and delinquenc [...]

Podcast
Credit Risk Q&A: Return to Opportunity for Commercial Real Estate

While the global pandemic continues to dramatically impact businesses, project managers and commercial real estate (CRE) professionals want [...]

Webinar
Identity & Fraud 6 Ways to Combat Online Fraudsters

"The truth is, your identity has already been stolen. More than 800 million security breaches have occurred, and we have only about 320 mill [...]

Resource
Credit Risk How will D.C. Power Shift Impact Economic and Regulatory Change?

In this recap of the January 14 webinar, Market Pulse: DC Power Shift, What's Next?, we share key insights from Amy Crews Cutts, Presid [...]

Webinar
Credit Risk Q&A: D.C. Power Shift, What’s Next?

A new administration in 2021 brings many changes. For our February 4 Market Pulse webinar, our panel of experts discussed the potential [...]

Webinar
Credit Risk What Does a K-Shaped Recovery Mean for the Economy?

We captured key insights from the January 14 webinar, Market Pulse: Planning in a K-Shaped Recovery, featuring Cris deRitis, Deputy Chi [...]

Webinar
Data Driven Marketing Podcast: American Express' Personalization Journey

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]

Podcast
Credit Risk Podcast: Unpacking the Fiscal Stimulus

Who Benefits from the Fiscal Stimulus? There were three main components to the fiscal stimulus package that Congress approved in late Decem [...]

Podcast
Credit Risk 2021 Planning in a K-Shaped Recovery: Your Questions Answered

The start of a new year holds both uncertainty and hope for an economic recovery. For our January 14 Market Pulse webinar, our panel of expe [...]

Webinar
Credit Risk Market Pulse: Year-End Holiday Spending Trends, Economic Insights

This is a recap of the December 10 webinar, Market Pulse: Consumer Spending Trends and Expectations. We’re sharing key insights offered from [...]

Webinar
Credit Risk Podcast: Holiday Gift or Kick the Can?

How will the latest political news and vaccine rollout impact holiday spending? It was a busy news week with talk of a stimulus deal and th [...]

Podcast
Data and Analytics How Neural Network Models Put Financial Services Within Reach

Why Constrained Models are Optimized for Credit Risk Credit scores are used as a big part of a lender’s credit criteria - higher scores mor [...]

Resource
Credit Risk Holiday 2020 Consumer Spending: Your Questions Answered

Businesses must learn how to take advantage of seasonal spending, while protecting their portfolios and mitigating risk. For the December 10 [...]

Webinar
Identity & Fraud What Types of Analytics Intelligence Can Power Identity Trust?

Consider Performance Criteria, Algorithms and Labeled Data Fraud prevention is a challenging task, given the mercurial nature of the proble [...]

Credit Risk Economists Answer Your Questions About 2021

With a new president-elect and COVID-19 cases on the rise, businesses face some uncertainty as they plan ahead. The November 5 Market Pulse [...]

Webinar
Credit Risk Podcast: Outlook for 2021 Economic Recovery

A Surge in COVID-19, Vaccine Expectations and Economic Stimulus The announcement of a vaccine is certainly cause for an upgrade in the traj [...]

Podcast
Credit Risk 2021 Outlook: What are Economists Predicting?

The year 2020 has been turbulent economically across the globe, marked by the continued escalation of the COVID-19 pandemic. In the U.S., ec [...]

Webinar
Credit Risk Buy Now, Pay Later FinTechs: Gifting Greater Financial Health

Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned to enable a [...]

Identity & Fraud Digital Trust: It Takes More Than a Score

Assessing a Consumer’s Identity is Not as Simple as Reviewing a Document and Putting a Score on it. The concepts of credit and fraud scores [...]

Ignite Live 2020: Leading with Confidence During Uncertain Times

  Sharing Ideas and Best Practices for a Challenging Time This year’s Ignite Live 2020 was buzzing with ideas about how to lead wi [...]

Identity & Fraud The Intersection of Identity Trust and Decisioning

Welcome to our blog series on leveraging the power of data and analytics to maximize identity results. In my previous article, I shared how [...]

Video
Credit Risk Podcast: Fiscal Stimulus and the K-Shaped Economy

The Real Question is “When” - not “If” - we will get Economic Stimulus As we count down to the U.S. election, the question of economic stim [...]

Podcast
Data Driven Marketing Enhance Prescreen and Keep Lending

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]

Data Driven Marketing Digital Credit Marketing: 97% Email Deliverability… Really

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

Identity & Fraud Building Digital Trust: The New Normal

It has never been more important for businesses and consumers to trust who they're doing business with. Everyone knows the adage, “trust is [...]

Credit Risk Podcast: What Direction will the Economy Take?

New Podcast Examines Latest Economic Trends for Consumer Credit and Small Business The Market Pulse podcast is a new production from E [...]

Podcast
Credit Risk What is Alternative Data?

The impact of the COVID-19 pandemic can be felt in many areas – from the record high unemployment rate to companies across various industrie [...]

Credit Risk Buy Now, Pay Later FinTechs Face Increasing Consumer Risks

Buy now, pay later FinTechs face merchant risks and consumer risks simultaneously Thank you for joining me for the second article in a thre [...]

Credit Risk September Update: How to Navigate the 2020 Economy

This blog post will be continually updated with timely and relevant insights gleaned from the latest Market Pulse weekly webinar and our U.S [...]

Webinar
Credit Risk Top Risks Facing Buy Now, Pay Later FinTechs

This is part 1 of a 3-part series Accelerating Growth in the FinTech Space While the COVID-19 pandemic is upending the status quo for man [...]

Data Driven Marketing Checklist: Marketing Strategies for this Recession

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced tha [...]

Identity & Fraud Build Identity Trust with the Right Data

  More data sources is only part of the equation In the era of big data, it is often thought that more data is better, but that's not [...]

Credit Risk 3 Ways Neural Networks Benefit Consumers

Why Proxy Model Explanations of Neural Networks Inevitably Fail  For financial service providers, credit risk modeling is all about id [...]

Resource
Data Driven Marketing 4 New Marketing Trends in Financial Services

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

Webinar
Identity & Fraud Multisource Data Helps Reduce Uncertainty in Identity Trust

  Data is the New Soil Someone once said: “Data is the new oil.” Then someone else said: “No, data is the new soil.” Any way you look [...]

Credit Risk What Can Natural Disasters Tell Us About a COVID-19 Economic Recovery?

The Past as a Window to the Future In my last post, we spent time exploring methods to mitigate the loss of predictive power for risk sco [...]

Credit Risk May Market Pulse: You Ask, We Answer

May 2020 Market Pulse Series - FAQs Equifax and our expert guest speakers answered dozens of questions from attendees following our Market [...]

Webinar
Identity & Fraud How Effective is Your Approach to Assessing Identity Trust?

Businesses and Fraudsters Are Adapting The global pandemic of COVID-19 is pushing both businesses and fraudsters to adapt. While the d [...]

Credit Risk 3 Actions to Take Now to Improve Your Account Management

During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in ord [...]

Data Driven Marketing Shifting Your Marketing Message During COVID-19

Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner [...]

Data Driven Marketing 6 Ways Financial Insights Fuel Marketing

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

Credit Risk Preserving Predictive Power

How to Mitigate Decline in Predictive Power As you may recall from my last post, we examined the impact accommodation could have on credit [...]

Credit Risk Let the Data Tell the Story

The Numbers Spark More Questions I’m Prasanna Dhoré, Chief Data & Analytics Officer at Equifax. Like you, I’ve been spending a consid [...]

Credit Risk Q&A: Machine Learning and Explainable AI in Credit Risk

Ground-breaking modeling techniques fueled by machine learning and explainable artificial intelligence (xAI) are transforming the credit dec [...]

Credit Risk April Market Pulse: You Ask, We Answer

In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market Pulse Webinar Series [...]

Webinar
Credit Risk Examining the Past to Understand the Future

Comparing Historic Patterns with Current Trends During Unprecedented Times Great societal changes bring about big questions – and often, a [...]

Identity & Fraud Authenticate Right the First Time

Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]

Webinar
Credit Risk How to Manage Anti-Money Laundering (AML) Compliance During Uncertainty

It's a Priority to Stay Vigilant Many of you are protecting workers by encouraging social distancing and providing work-from-home opti [...]

Credit Risk How Equifax is Helping Consumers Maintain Credit Standing During COVID-19

COVID-19 Has Made Phone, Pay TV and Internet Service Important to Our Quality of Life In the past, expenses such as wireless phones, landli [...]

Credit Risk How Rental Data Can Transform Consumer Credit

Did you know that 35% of U.S. households live in rental housing? It's true. [1] But most renters’ on-time housing payments are not reflecte [...]

Credit Risk 3 Things to Know About Trended Data

FICO recently announced that its new FICO®  Score 10 T, set to be released this summer, will include trended data. With this new option [...]

Identity & Fraud 5 Ways to Thwart Fraud

Financial institutions are struggling to keep up with evolving fraud tactics. They tell us their top areas of concern are new account fraud, [...]

Credit Risk 2020 Outlook: Plan for the Best. Prepare for the Worst.

Since the last U.S. recession in 2008, financial risk management has seen significant changes. Lending requirements are tighter, verificatio [...]

Credit Risk Predicting Bankruptcies: Do You Know What You Don't Know?

This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer credit decisi [...]

Credit Risk Make Your Credit Union the Consumer Favorite

Digital Disruption Shifts Expectations Credit unions are having to change how they interact with their members. Due to rapidly evolving t [...]

Credit Risk 3 Steps to Capitalize on the CECL Delay

In recent weeks, you may have heard that the Current Expected Credit Loss accounting standard - the regulation known as CECL - has been dela [...]

Identity & Fraud 3 Key Statistics FI's Should Know About Fraud

I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would shape-shift i [...]

Credit Risk FICO World 2019: A Recap from NYC

The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s a perfect Monday morning in N [...]

Identity & Fraud Are Your Customers Really Carbon-Based?

The financial sector might see the worst of it, but no business with an online presence is immune to the threat of malicious bots. In fact, [...]

Resource
Credit Risk Use Case: How One Subprime Lender Used AI to Reduce Losses

Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]

Resource
Credit Risk 3 Innovative Ways to Expand Credit Access

Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers to more [...]

Resource
Credit Risk Getting Back to the Future of Credit

Did you know that the concept of credit has been around for over 5,000 years? While the methods for evaluating credit have evolved over time [...]

Video
Credit Risk 3 Ways Credit Unions Can Meet Member Expectations

Mobile Usage is Changing Member Experience   Did you know 88% of U.S. online adults now use a smartphone?[i] Living in an era of [...]

Data and Analytics How Consumer-Permissioned Data Empowers Lenders, Consumers

Approximately 91.5 million consumers in the U.S. either have no credit file, or have insufficient information in the file to generate a trad [...]

Credit Risk The Value of Alternative Data in a Downturn

Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might occur - or [...]

Resource
Credit Risk Credit Scoring Leaders Reveal Innovations in Data and Analytics

Last week, top data and analytics experts from Equifax and around the world convened in Edinburgh, Scotland for Credit Scoring and Cr [...]

Data and Analytics Q&A: What is Adaptive AI?

Adaptive AI is the next great advancement in leveraging AI for credit risk. Equifax's Chief Innovation Architect, John Fenstermake [...]

Video
Credit Risk How a Maximum Viable Person Reduces Risk

Discover Your Diamond Customers Among the Rough Fraudsters. There is no doubt that today’s cybercriminals are dedicated to their jobs. When [...]

Resource
Identity & Fraud Synthetic Identity Fraud: Not Just for Credit Cards

Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]

Data and Analytics Trended Data – Minimize Risk and Head Off Default

This is the final article in a 5-part series. We originally published this post on December 20, 2016 and updated it on July 17, 2019. Today [...]

Data and Analytics Trended Data – Drive Profitable Growth While Minimizing Risk

This blog if the fourth article in a 5-part series. It originally published on January 26, 2017 and was updated on July 17, 2019. Trended d [...]

Data and Analytics Trended Data - Impact on Credit Decisions

This is the third article in a 5-part series. We originally published this post on December 20, 2016, and updated it on July 17, 2019. [...]

Data and Analytics Trended Data - Benefits to Lenders

This is the second article in a 5-part series. We originally published this post on December 20, 2016 and updated it on July 17, 2019. Many [...]

Identity & Fraud The Achilles' Heel of Synthetic Identity Fraud

Losses from Synthetic Identity Fraud are Increasing Most of us are familiar with the fable from Greek storyteller, Aesop, about the boy who [...]

Resource
Data and Analytics Trended Data - Becoming Mainstream

This blog post is part of a 5-part series. It was originally published on December 15, 2016 and updated on July 17, 2019. Businesses face [...]

Identity & Fraud Synthetic Identity Fraud: Dissecting a Bust-Out

Technology and better security measures are making it more difficult for card counterfeiters to beat the system. So today’s criminals are tu [...]

Resource
Identity & Fraud How Identity Verification is Evolving

John Ray, Enterprise Fraud & Identity Analytics Leader, presented “Evolution of Identity” at the Equifax Spark 2019 conference. For more [...]

Resource
Data and Analytics What is Information Asymmetry?

Information asymmetry occurs when one party to an economic transaction has more or better information than the other party. Information asym [...]

Video
Credit Risk Alternative Data Sheds Light on Credit Invisibles

Lenders have historically used credit data to score consumers. But the problem with this approach is that it prevents lenders from seeing “c [...]

Credit Risk Personal Loans are Hot; Lenders Taking Note

Market Conditions Ripe for More Consumer Lending An improving economy means more people feel confident in their ability to pay back a per [...]

Credit Risk A Better Way to Evaluate Applicants for Unsecured Personal Loans

Equifax has developed Insight Score™ for Personal Loans, a risk score optimized to help lenders evaluate applicants seeking unsecu [...]

Credit Risk Q&A: How Financial Institutions Can Leverage Customer Data

Chris Atwood Financial institutions (banks, credit unions, etc.) can sideline disruption and achieve customer growth with better data util [...]

Credit Risk Forrester Study: 2 Trends Changing Consumer Banking

Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive your car [...]

Webinar
Data Driven Marketing Reach Valuable Customers of the Future

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

Data Driven Marketing Connect Online with Consumers Planning for Retirement

It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]

Data Driven Marketing The Right Online Ad for the Right Affluent Household

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Data Driven Marketing Financial Marketers: Understand Gen-X Financial Behaviors

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]

Credit Risk EBook: 3 Tips for a Winning CECL Strategy

Many financial institutions are still evaluating their Current Expected Credit Loss (CECL) implementation strategy. With implementation dead [...]

Resource
Data Driven Marketing Engage with Consumers Who Want to Save More

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

Data Driven Marketing Digital Credit Marketing: Understanding the Customer Journey

How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]

Credit Risk Authentication Strategies Every Credit Union Needs

A Two-step Authentication Approach Consumers are always on the go, using digital devices to make purchases, check account balances and even [...]

Data Driven Marketing Here's How to Advertise Better in 2019

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Credit Risk Q4 Economic and Credit Trends: Preparing for a Recession

In November, Equifax and Moody’s joined forces to recap the economic and credit trends of 2018 -- and look ahead to 2019. This is the second [...]

Webinar
Data Driven Marketing Digital Credit Marketing: Preview Credit Eligibility

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]

Data Driven Marketing Digital Credit Marketing: Extending Prescreen Campaigns

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]

Data Driven Marketing 3 Tips for Stretching your Marketing Dollars in 2019

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

Credit Risk CECL Preparedness: Overcoming Data Gaps and Inaccuracies 

Current Expected Credit Loss (CECL) will require financial institutions to gather data from various sources. Based on conversation [...]

Data Driven Marketing Digital Credit Marketing: 99% Email Deliverability… Really

As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]

Credit Risk Evolution of Consumer Credit: Credit Risk Decisioning

The future of consumer credit is bright. Advancements in risk decisioning, account acquisition and relationship management are transforming [...]

Data Driven Marketing Credit Marketing: Enhancing the Digital Journey

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]

Identity & Fraud Synthetic ID Fraud: One of the Trickiest Tactics We’ve Seen

Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a childlike excitement in us all when we s [...]

Data Driven Marketing Enhancing Attribution Analytics with Economic-Based Segmentation

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

Credit Risk The Potential Impact of CECL

Lending and the Economy While not its direct intent, the new current expected credit loss (CECL) standard could have a significant impact o [...]

Credit Risk 5 High-Tech Strategies that Build Member Relationships

Meet Credit Union Members Where They Want to Do Business. It takes more than a “smile and a handshake” to develop a relationship with membe [...]

Data Driven Marketing Want Better Visibility to Grow Assets Under Management?

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top goal for wea [...]

Data Driven Marketing New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your financial advi [...]

Data Driven Marketing Differentiated Data: Spotting Diamonds in the Rough

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the time and [...]

Credit Risk Bringing Underbanked Consumers Out of the Shadows

In this guest post, Wyatt Jefferies, Sr. Director of PR for Equifax, explores the underbanked consumer with Joshua Sledge, Director on the P [...]

Data and Analytics Forrester Q&A: Top Insights From Forrester’s CX Index

This is the fourth post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wit [...]

Data and Analytics Forrester Q&A: Translating CX Improvements into Business Benefits/ROI

This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wi [...]

Data and Analytics The Impact of Digital Transformation on Customer Experience

Equifax asked recent webinar guest speaker, Maxie Schmidt-Subramanian, PhD, principal analyst serving customer experience professionals at F [...]

Credit Risk Next Generation of Credit Risk Modeling is Changing Everything

Banks and lenders want to deliver broader financial inclusion that enables them to score and approve more customers. But they don't want to [...]

Webinar
Identity & Fraud Digital Identity Packs a One-Two Punch (of Benefits) for Digital Consumers

While brick-and-mortar locations will never fully disappear, consumers continue to make their smartphones the channel of choice for shopping [...]

Identity & Fraud Synthetic ID Fraud: Understand It, So You Can Stop It

Communications, Energy, Digital Media Providers Face New Challenges Online and mobile-based platforms are changing how fraudsters operate. [...]

Credit Risk Just How Big is the Market for Premium Credit Cards?

Credit card lending is still on fire. There have never been so many consumer choices for premium cards. They have exclusive names like The R [...]

CERCA Recap: Identity Fraud & Tax Reform Implementation

The CERCA Spring Conference, held on May 16, capped a broadly successful 2018 filing season that saw tax identity theft reduced by [...]

Identity & Fraud Best Practices for Fighting Synthetic Identity Fraud

Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a long [...]

Identity & Fraud How much is too much? Are you losing customers by asking too many questions?

We’ve all been there. We try to apply for something or access an account for the first time on our mobile device and get frustrated at the s [...]

Identity & Fraud The Impact of Synthetic Identity Fraud... By the Numbers

What is synthetic identity fraud? Synthetic identity fraud occurs when fraudsters create new, fictitious identities by using different comp [...]

Credit Risk SPOTLIGHT: Neural Networks for Next Level Performance

Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain your results? Have y [...]

Identity & Fraud How Fraudsters Are Using Synthetic Identities

Pathways to Synthetic Identity Fraud Fabricated social security numbers (SSNs) and authorized user abuse are the two main pathways into syn [...]

Data Driven Marketing New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]

Resource
Credit Risk Can a new machine-learning technology transform credit assessment?

Data experts are excited about its potential Algorithms. Logistic regression. Both tried and true analytical methods. Yet, as much as these [...]

Data Driven Marketing 3 Ways “Good Enough” Analytics May Be Hurting Your Financial Services Organization

Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]

Data Driven Marketing Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

Credit Risk Insights that Drive Commercial Card Approvals

Are you a financial institution looking to grow your commercial credit card business?  Focusing on this market makes a lot of sense, es [...]

Baby Boomer Wallets are Exploding: Over $320,000 in Average Assets per Household

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely [...]

Baby Boomer Finances are Looking Fine for Communications Promotions: Income Up 15% in Five Years

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]

Data Driven Marketing Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]

Identity & Fraud The Darker Side of the EMV Liability Shift: Fraud Shift

Fraudsters make the move to account takeover and application fraud schemes It’s been almost two years since the liability for card-not- pr [...]

Credit Risk White Paper: Comprehensive Data and Insights that Drive Smarter SMB Lending

Get a Big Picture View of Small Businesses Commercial payment performance data can help provide information on how a business is paying its [...]

Resource
Data Driven Marketing Segmentation Can Help Overcome Addressable TV's Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

Credit Risk Approve More Business Customers

How machine-learning technology can provide insights that drive growth with less risk Soaring increases in computing volume and available d [...]

Data and Analytics What’s the big secret? Neural networks decoded.

Advanced analytics, machine learning and logistical regression – traditional methods used to calculate credit scores today. Enter deep neura [...]

Credit Risk BusinessConnect™ Leverages Every Piece of Functionality within the Force.com® Platform

Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challe [...]

Credit Risk Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and [...]

Identity & Fraud Synthetic ID Fraud Is Not a Fictional Threat

The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes  [...]

Identity & Fraud When is “Knowledge-Based” not Assured Authentication?

Knowledge based authentication (KBA) has been declared dead many times over the past few years.  But what is KBA and what exactly is th [...]

Identity & Fraud Two Sample Fraud Scenarios and Solutions for Combating Them

There are as many fraud schemes as there are fraudsters, but they fall into a few general buckets. Here are two of the most common fraud sce [...]

Data Driven Marketing Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]

Resource
Credit Risk Lenders Beware: HOAs Pack a Punch in Foreclosures

Walk into almost any homeowners’ association (HOA) meeting, listen to the discussions about unleashed dogs and roof repairs, and you might t [...]

Research The Mass Affluent: You Can Bank on One Thing — They're Not All Alike

Today's mass affluent population is as diverse as the banks that serve it, representing a broad spectrum of individuals with varying financi [...]

Credit Risk The Home Equity Loan Is Back: Best Practices for Lenders

With housing values on the rise again, the home equity loan is back. Homeowners now have equity in their homes, and many are looking to tap [...]