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I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in recent years the auto industry has experienced diminishing returns on its data usage. In fact, I would go so far as to say it has tarnished the customer experience in s [...]
The Changing Landscape of Fraud New and old fraud schemes are impacting all parts of the car buying journey. Dealers and customers are noticing the friction caused by measures taken to prevent fraud. Especially noticeable when it comes to the digital car buying experience. Car buyers don’t want to [...]
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After experiencing remarkable growth over the past couple years, what lies ahead for Buy Now Pay Lat [...]
During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Ke [...]
During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotiv [...]
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I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in recent y [...]
The Changing Landscape of Fraud New and old fraud schemes are impacting all parts of the car buying journey. Dealers and customers are noti [...]
Differentiated Data is Even More Critical in 2022 Supply chain challenges continue to put a strain on inventory supply for auto manufacture [...]
Economic uncertainty and fears of a recession are prompting auto dealers to think creatively about their email marketing strategies. This, c [...]
During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotive industry, as well as, the latest econo [...]
During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Keybridge went over the recent economic tr [...]
In automotive aftermarket businesses, people are at the center of each interaction. Yet, the landscape is continuing to evolve. Thus results [...]
It is no secret automotive businesses are currently facing low inventory. Supply chain delays are going on all over the world. This current [...]
Recently, the automotive industry has faced challenges meeting consumer demand for better digital retailing solutions. Dealers, OEMs, and a [...]
Our industry leaders are constantly providing and sharing insightful knowledge on topics including factors impacting consumer behavior and b [...]
It’s no secret that digital retailing has been a hot topic in the automotive industry for the last decade. Dealers, OEMs, and a proliferatio [...]
Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitization [...]
Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]
The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it’s a complex mix of industry and societa [...]
Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
In this recap of our August 5 webinar, “Market Pulse: Interpreting Current Auto Industry Trends,” Amy Crews Cutts, President and Chief Econo [...]
As most of the country opens back up, the Automotive Industry continues to see pent-up consumer demand, inventory shortages, and increases i [...]
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pandemic [...]
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto dealers [...]
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, I [...]
We captured key insights from the January 14 webinar, Market Pulse: Planning in a K-Shaped Recovery, featuring Cris deRitis, Deputy Chi [...]
The start of a new year holds both uncertainty and hope for an economic recovery. For our January 14 Market Pulse webinar, our panel of expe [...]
With a new president-elect and COVID-19 cases on the rise, businesses face some uncertainty as they plan ahead. The November 5 Market Pulse [...]
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many regions o [...]
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of the (ver [...]
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize ca [...]
BHPH Lenders Need Alternative View of Customers' Ability to Pay It's paramount to keep sales moving during this time, not only for franchis [...]
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been adaptin [...]
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
Many auto lenders and dealerships are aware of the general risks associated with fraud. However, synthetic identity fraud is especially impo [...]
Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. With this new option [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]
Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consumers are increasingly aware of its risks. [...]
In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data – it has to be standardized data. That’ [...]
Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las Vegas this summe [...]
Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
The Oldsmobile Toronado was one of the most popular cars in America in 1977. It had a T-Top roof design and a powerful engine – quite differ [...]
Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]
Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a childlike excitement in us all when we s [...]
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]
Auto Dealers and Lenders Still Unclear on MLA We all respect and value our service members, and what they do to protect our freedoms every [...]
Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a long [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]
By: John Giamalvo, VP, Dealer Services, Automotive Elements of the car shopping process have certainly moved upstream to the consumer over t [...]
Auto lenders and dealers want more knowledge and faster information about their markets and customers—on and off the lot so they can quickly [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
Equifax recently announced that Westlake Financial, a privately held financial company that specializes in the acquisition and servicing of [...]
Today, the average car buyer spends nearly 70 percent of the total purchase process online, rapidly clicking their way to exactly what they [...]
Equifax BusinessConnect™ for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it [...]
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
Last week, our auto experts headed to New Orleans, LA for two large shows –the American Financial Services Association (AFSA) Vehicle Expo & [...]
Better assess subprime opportunities by looking at data and attributes that are often more predictive than traditional credit scores Most o [...]
Young buyers represent significant risks and opportunity for dealerships. Their life situations and limited credit history calls for some fr [...]
If you're a VP of sales or marketing, or you head up the risk group in your auto lending organization, you're faced with the constant need t [...]
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]