Automotive
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It’s no secret that digital retailing has been a hot topic in the automotive industry for the last decade. Dealers, OEMs, and a proliferation of technology companies have tried to crack the code to enable a seamless and personalized car shopping experience. Recently, the automotive industry has doub [...]
Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitization is changing consumers' expectations and demands. 75% of consumers expect a response within the first five minutes of making contact online.1 In order to s [...]
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As Buy Now, Pay Later (BNPL) transaction volumes continued to rise through the holiday season, one o [...]
We had an overwhelming attendance and response at this month’s Market Pulse webinar on the rising fi [...]
For our February 10 Market Pulse webinar, we discussed Buy Now, Pay Later and their effect on consum [...]
Buy Now, Pay Later (BNPL) financing is soaring in popularity this holiday season. Consumers are usin [...]
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It’s no secret that digital retailing has been a hot topic in the automotive industry for the last decade. Dealers, OEMs, and a proliferatio [...]
Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitization [...]
Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing supply [...]
The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it’s a complex mix of industry and societa [...]
Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
In this recap of our August 5 webinar, “Market Pulse: Interpreting Current Auto Industry Trends,” Amy Crews Cutts, President and Chief Econo [...]
As most of the country opens back up, the Automotive Industry continues to see pent-up consumer demand, inventory shortages, and increases i [...]
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pandemic [...]
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto dealers [...]
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, I [...]
We captured key insights from the January 14 webinar, Market Pulse: Planning in a K-Shaped Recovery, featuring Cris deRitis, Deputy Chi [...]
The start of a new year holds both uncertainty and hope for an economic recovery. For our January 14 Market Pulse webinar, our panel of expe [...]
With a new president-elect and COVID-19 cases on the rise, businesses face some uncertainty as they plan ahead. The November 5 Market Pulse [...]
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many regions o [...]
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of the (ver [...]
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize ca [...]
BHPH Lenders Need Alternative View of Customers' Ability to Pay It's paramount to keep sales moving during this time, not only for franchis [...]
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been adaptin [...]
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
Many auto lenders and dealerships are aware of the general risks associated with fraud. However, synthetic identity fraud is especially impo [...]
Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. With this new option [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]
Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consumers are increasingly aware of its risks. [...]
In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data – it has to be standardized data. That’ [...]
Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las Vegas this summe [...]
Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
The Oldsmobile Toronado was one of the most popular cars in America in 1977. It had a T-Top roof design and a powerful engine – quite differ [...]
Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]
Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a childlike excitement in us all when we s [...]
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]
Auto Dealers and Lenders Still Unclear on MLA We all respect and value our service members, and what they do to protect our freedoms every [...]
Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a long [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]
By: John Giamalvo, VP, Dealer Services, Automotive Elements of the car shopping process have certainly moved upstream to the consumer over t [...]
Auto lenders and dealers want more knowledge and faster information about their markets and customers—on and off the lot so they can quickly [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
Equifax recently announced that Westlake Financial, a privately held financial company that specializes in the acquisition and servicing of [...]
Today, the average car buyer spends nearly 70 percent of the total purchase process online, rapidly clicking their way to exactly what they [...]
Equifax BusinessConnect™ for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it [...]
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
Last week, our auto experts headed to New Orleans, LA for two large shows –the American Financial Services Association (AFSA) Vehicle Expo & [...]
Better assess subprime opportunities by looking at data and attributes that are often more predictive than traditional credit scores Most o [...]
Young buyers represent significant risks and opportunity for dealerships. Their life situations and limited credit history calls for some fr [...]
If you're a VP of sales or marketing, or you head up the risk group in your auto lending organization, you're faced with the constant need t [...]
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]