Automotive

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]

With global supply chain delays disrupting the automotive industry’s inventory, some companies have resorted to turning away buyers simply [...]

Do you know your customers? Current economic environment impacting affordability: continuing supply chain roadblocks, inflation [...]

Differentiated data: Even more critical in 2023 Supply chain challenges continue to put a strain on inventory supply for aut [...]

Over the last few years, the automotive industry has faced many challenges. The pandemic along with ongoing inventory shortages have inc [...]

The future is uncertain, and success or failure is not predetermined They say nothing in life is certain, and as we head into [...]

It's shaping up to be an uncertain year for the automotive industry. Over the last two years, severe inventory constraints led to record [...]

We’re talking weeks, not months, or years A lot of businesses feel “stuck” in today’s uncertain market, unsure about how to get [...]

During our January 2023 Market Pulse Webinar, "Hidden Risks & Hidden Opportunities,” we explored how the automotive industry [...]

Big banks are flush with data and analytic resources. Optimizing their credit risk models is a seamless, efficient process. It’s [...]

The automotive industry has faced many challenges this year. Automotive dealers have fought inventory shortages, rising interest rates and i [...]

I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in rece [...]

The Changing Landscape of Fraud New and old fraud schemes are impacting all parts of the car buying journey. Dealers and customers are noti [...]

Differentiated Data is Even More Critical in 2022 Supply chain challenges continue to put a strain on inventory supply for auto manufacture [...]

Economic uncertainty and fears of a recession are prompting auto dealers to think creatively about their email marketing strategies. This, c [...]

During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotive industry, as well as, the latest econo [...]

  During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Keybridge went over the recent economic tr [...]

In automotive aftermarket businesses, people are at the center of each interaction. Yet, the landscape is continuing to evolve. Thus results [...]

It is no secret automotive businesses are currently facing low inventory. Supply chain delays are going on all over the world. This curr [...]

Recently, the automotive industry has faced challenges meeting consumer demand for better digital retailing solutions. Dealers, OEMs, and a [...]

Our industry leaders are constantly providing and sharing insightful knowledge on topics including factors impacting consumer behavior and b [...]

It’s no secret that digital retailing has been a hot topic in the automotive industry for the last decade. Dealers, OEMs, and a proliferatio [...]

Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitizati [...]

Hint: Open the back door  Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing [...]

The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it’s a complex mix of industry and societa [...]

Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

In this recap of our August 5 webinar, “Market Pulse: Interpreting Current Auto Industry Trends,” Amy Crews Cutts, President and Chief Econo [...]

As most of the country opens back up, the Automotive Industry continues to see pent-up consumer demand, inventory shortages, and increases i [...]

Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pande [...]

Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto dealers [...]

While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, I [...]

We captured key insights from the January 14 webinar, Market Pulse: Planning in a K-Shaped Recovery, featuring Cris deRitis, Deputy Chie [...]

The start of a new year holds both uncertainty and hope for an economic recovery. For our January 14 Market Pulse webinar, our panel of expe [...]

With a new president-elect and COVID-19 cases on the rise, businesses face some uncertainty as they plan ahead. The November 5 Market Pulse [...]

Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many regions o [...]

The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of the (ver [...]

Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]

This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]

The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned in th [...]

BHPH Lenders Need Alternative View of Customers' Ability to Pay It's paramount to keep sales moving during this time, not only for franchis [...]

Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]

The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been adaptin [...]

No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimat [...]

Many auto lenders and dealerships are aware of the general risks associated with fraud. However, synthetic identity fraud is especially impo [...]

Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]

FICO recently announced that its new FICO®  Score 10 T, set to be released this summer, will include trended data. With this new opti [...]

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]

Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consumers are increasingly aware of its risks. [...]

In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data – it has to be standardized data. That’ [...]

Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las Vegas this summe [...]

Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

The Oldsmobile Toronado was one of the most popular cars in America in 1977. It had a T-Top roof design and a powerful engine – quite differ [...]

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a childlike excitement in us a [...]

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

Auto Dealers and Lenders Still Unclear on MLA We all respect and value our service members, and what they do to protect our f [...]

Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a [...]

Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]

By: John Giamalvo, VP, Dealer Services, Automotive Elements of the car shopping process have certainly moved upstream to the consumer over t [...]

Auto lenders and dealers want more knowledge and faster information about their markets and customers—on and off the lot so they can quickly [...]

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

Equifax recently announced that Westlake Financial, a privately held financial company that specializes in the acquisition and servicing of [...]

Today, the average car buyer spends nearly 70 percent of the total purchase process online, rapidly clicking their way to exactly what they [...]

An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]

Equifax BusinessConnect™ for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it [...]

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

Last week, our auto experts headed to New Orleans, LA for two large shows –the American Financial Services Association (AFSA) Vehicle Expo & [...]

Better assess subprime opportunities by looking at data and attributes that are often more predictive than traditional credit scores Most o [...]

Young buyers represent significant risks and opportunity for dealerships. Their life situations and limited credit history calls for some fr [...]

If you're a VP of sales or marketing, or you head up the risk group in your auto lending organization, you're faced with the constant need t [...]

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]