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Jeff Sporn

Jeff Sporn

Chief Digital Officer, Data-driven Marketing

About the Author

About the Author

Jeff Sporn guides the Digital vision and strategy for Data-driven Marketing services from Equifax, overseeing the development and proliferation of digital solutions. He has led the development of a best-in-class database that integrates Equifax marketing data into the digital ecosystem for use in optimizing display advertising targeting. Before transitioning to Equifax’s digital business, Jeff led product management efforts for consumer markets within the IXI Services division of Equifax. He developed marketing solutions to serve industries including travel, retail, telecommunications and automotive. Prior to joining IXI Services, Jeff was Executive Director of Marketing at Verizon where he led the Marketing Analysis / Closed Loop Marketing team. He also previously worked at MCI as Director, eventually leading Product Marketing and Strategy for the Mass Markets business. Jeff holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.

Recent Articles by this Author

Recent Articles

Data Driven Marketing How Auto Advertisers Can Target on a Deeper Level

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]

February 05, 2014
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