- Home
- Business
- Insights Blog
- Jeff Sporn

Jeff Sporn
Chief Digital Officer, Data-driven Marketing
About the Author
About the Author
Jeff Sporn guides the Digital vision and strategy for Data-driven Marketing services from Equifax, overseeing the development and proliferation of digital solutions. He has led the development of a best-in-class database that integrates Equifax marketing data into the digital ecosystem for use in optimizing display advertising targeting. Before transitioning to Equifax’s digital business, Jeff led product management efforts for consumer markets within the IXI Services division of Equifax. He developed marketing solutions to serve industries including travel, retail, telecommunications and automotive. Prior to joining IXI Services, Jeff was Executive Director of Marketing at Verizon where he led the Marketing Analysis / Closed Loop Marketing team. He also previously worked at MCI as Director, eventually leading Product Marketing and Strategy for the Mass Markets business. Jeff holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.Recent Articles by this Author
Recent Articles
Data Driven Marketing How Auto Advertisers Can Target on a Deeper Level
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]
February 05, 2014
All Authors
-
Angelica Jeffreys Vice President Sales Leader - Enterprise Alliance - Automotive
-
Anna Fisher Vice President, Identity & Fraud Consulting
-
Aparna Sheth Director, Product Management, Equifax
-
Blake Hanlon VP of Government Relations
-
Bob Homer GM/VP Insurance & Alliances
-
Bob Kennedy Alliance Manager, Financial Markets
-
Brett Collet Auto Sales Leader
-
Brian Epro Alliance Manager
-
Brian Moates Business Developement Executive - Automotive Aftermarket
-
Camila Machado Business Development Advocate - Retail
-
Caroline Cothran Product and Integrated Marketer
-
Cathleen Donahoo
-
Chris Pfeltz Director, Major Accounts
-
Clair Wallace Industry Marketer
-
Courtney Grantham Senior Director, Portfolio Marketing Leader
-
Dave Sojka Risk Advisor
-
David Adams Head of Commercial Product Marketing
-
Deana Glenn Equifax Account Executive, Automotive Enterprise Alliance Manager
-
Elizabeth Fairman Vice President of B2B Marketing
-
Erica Gunn Portfolio Marketing Leader
-
Flor Santiesteban Product Marketing Manager
-
Ian Wright Chief Insights Officer, IXI, Data-Driven Marketing
-
Jake Osborne Payments and FinTech Executive
-
Jamie Bassaline Marketing Associate - Content Curator
-
Jason Berman Business Development Advocate - Retail
-
Jeff Dugger Principal Data Scientist – University Research Director at Equifax
-
Jennifer Henry Managing Director/SVP, Government Credit and Capital Markets
-
Jesse Hardin Senior Risk Advisor
-
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
-
John Stremel VP of Sales for automotive digital solutions at Equifax
-
Joseph Watson Automotive Sales Leader
-
Kate Walker Public Relations Leader, Equifax USIS
-
Katherine Doe Director of Product Marketing, Risk Solutions
-
Kevin Leslie VP Insurance, Communications & Energy Strategy
-
Kseniya Zubkova Marketing Project Manager and Analyst
-
Lee Goldman Senior Director and Portfolio Marketing Leader
-
Lena Bourgeois SVP, General Manager - Automotive Services
-
Lyra Hankins Director, Sr. Product Marketing , Data-driven Marketing
-
Maria Urtubey Risk Advisor
-
Matt Wiley National Accounts - Insurance Solutions
-
Matthew Turner Principal Mathematical Statistician
-
Mike McBurnett Distinguished Scientist
-
Nancy Mills VP, Credit Union Vertical
-
Nikole Thompson Portfolio Marketing, Mortgage & Housing
-
Olivia Voltaggio Senior Content Manager, US Information Solutions
-
Peter Oburu Vice President, Data and Presales Analytics
-
Rae Conlan Marketing Director, Data and Analytics
-
Rebecca Kritzman Vice President, Risk Marketing Leader
-
Rhonda Fortner Automotive Alliance Marketing Manager
-
Rich Huffman Sr Director Product Management
-
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
-
Scott Adams Business Development Executive - Marketing Partnerships
-
Scott McMahon
-
Sharla Godbehere FinTech Leader
-
Sriram Tirunellayi Vice President, Data and Analytics
-
Stephanie Gunselman
-
Styletta Carter Senior Director, Product Marketing
-
Tammy S. Vanwambeke SVP Financial Services and Enabling Technology
-
Tatiana Burn Portfolio Marketer
-
Todd Hoover Marketing Practice Leader
-
Tom Aliff Risk Advisors Leader
-
Tom O’Neill Risk Consultant
-
Wesley Toner Senior Director of Product Management - Insurance
-
Weston Smith Portfolio Marketing Specialist
-
Zahid Kaseem VP of Product Management
-
Zahra Piggott Emerging Markets Marketing Leader