Flor leads marketing strategy and execution for the Banking & Lending vertical at Equifax. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation.
For more than 20 years, Flor has focused on the financial services industry developing a track record for creating innovative marketing strategies that drive growth and customer value. Prior to joining Equifax, she was the VP of Marketing for SunGard’s (now FIS) insurance vertical. Flor received her bachelor’s degree in Public Relations from Boston University.