Flor Santiesteban

Flor Santiesteban

Product Marketing Manager

About the Author

About the Author

Flor leads marketing strategy and execution for the Banking & Lending vertical at Equifax. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation. For more than 20 years, Flor has focused on the financial services industry developing a track record for creating innovative marketing strategies that drive growth and customer value. Prior to joining Equifax, she was the VP of Marketing for SunGard’s (now FIS) insurance vertical. Flor received her bachelor’s degree in Public Relations from Boston University.

Recent Articles by this Author

Recent Articles

Commercial Business Outpace Your Competition: Know Your Revenue IQ

Conventional wisdom tells us there are two main ways to achieve your revenue targets in 2022. For most companies, it boils down to either gr [...]

Widen Your Consumer Scope with Alternative Data

Credit Invisible 91.5 million consumers have little-to-no credit history.¹ Unfortunately, having no credit history makes it very difficult [...]

Credit Risk How Equifax is Helping Expand Access to Credit

At the Virtual Consumer Data Industry Association (CDIA) Law & Industry Conference on July 12-14 2021, Peter Maynard, Senior Vice Pr [...]

Credit Risk 5 Ways to Improve Credit Decisioning

Many businesses operate in a transactional environment that requires fast credit decisioning. However, a variety of obstacles prevent them [...]

Credit Risk The Journey to Help Consumers Hear “Yes” More

Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers compiled lists of cu [...]

Credit Risk What is Alternative Data?

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned in th [...]

Credit Risk Examining the Past to Understand the Future

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned in th [...]

Credit Risk How to Manage Anti-Money Laundering (AML) Compliance During Uncertainty

It's a Priority to Stay Vigilant Many of you are protecting workers by encouraging social distancing and providing work-from-home opti [...]

Credit Risk How Rental Data Can Transform Consumer Credit

Did you know that 35% of U.S. households live in rental housing? It's true. [1] But most renters’ on-time housing payments are not reflecte [...]

Credit Risk Predicting Bankruptcies: Do You Know What You Don't Know?

This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer credit de [...]

Credit Risk FICO World 2019: A Recap from NYC

The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s a perfect Monday morning in N [...]

Credit Risk Personal Loans are Hot; Lenders Taking Note

Market Conditions Ripe for More Consumer Lending An improving economy means more people feel confident in their ability to pa [...]

Credit Risk Forrester Study: 2 Trends Changing Consumer Banking

Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive your car [...]

Credit Risk EBook: 3 Tips for a Winning CECL Strategy

Many financial institutions are still evaluating their Current Expected Credit Loss (CECL) implementation strategy. With implementation dead [...]

Recession Readiness Insights Q4 Economic and Credit Trends: Preparing for a Recession

In November, Equifax and Moody’s joined forces to recap the economic and credit trends of 2018 -- and look ahead to 2019. This is the second [...]