Market Trends

Explore the rise of the "Rent-Lock Generation." Learn why high-income renters are reshaping housing affordability and how businesses can rea [...]

Discover why Baby Boomers and Traditionalists represent the gold standard for financial security and how their asset-backed stability impact [...]

Gen X faces a growing K-shaped financial divergence. Learn how shifting debt levels and stability trends impact lending strategies in today’ [...]

Learn why rising property taxes and insurance, known as the 'Escrow Escalator,' are driving housing costs beyond the traditional 30% afforda [...]

Explore expert insights from the May 2026 Market Pulse webinar on K-shaped economic trends, small business risk management, and innovative c [...]

Navigate economic shifts and small business volatility with key insights from the May 2026 Market Pulse Webinar, covering commercial lending [...]

Uncover the May 2026 Consumer Credit Trends: US debt hits $18.2T as consumers show caution, mortgage delinquency rises, and small business r [...]

The May 2026 Auto Lending Market Update reveals key credit trends, including diverging lender strategies, rising loan balances, and the crit [...]

Discover the hidden forces—from rising taxes to soaring insurance—driving housing costs past the 30% rule. Learn how lenders can master the [...]

Analyze the K-shaped economy's impact on credit, risk, and consumer resilience in 2026. Lenders must look beyond averages to spot rising con [...]

Explore how small businesses faced five years of economic disruption—from pandemic shock to rising costs—and learn actionable insights for l [...]

Decode Gen Z, the digital-first generation and momentum leaders in the K-shaped economy. Learn strategies for lenders and retailers to captu [...]

Get expert answers on economic trends, consumer credit stress, the K-shaped economy, supply chain disruptions, and forecasting credit losses [...]

The latest Auto Insights Report reveals shifts in auto lending: growing subprime exposure, diverging lender strategies, and the critical rol [...]

Get insights on the K-shaped economy and rising consumer credit stress. Learn how lower-income consumer financial strain compares to resilie [...]

The April 2026 Main Street Lending Report reveals mixed signals for small businesses: stable consumer demand, but rising inflation and eleva [...]

Explore the K-shaped financial split among Millennials and how the coming Great Wealth Transfer will change their profile. Businesses must u [...]

Unpack the April 2026 Consumer Pulse, detailing the latest credit trends: broad origination growth, shifting credit dynamics, and rising sub [...]

Uncover the "Resilient Strivers," the lower arm of the K-shaped economy. Learn how they navigate the "Silent Squeeze" and why traditional cr [...]

Discover the K-shaped economy with the Q4 2025 Market Pulse Index. Learn about the rise of Thrivers and Strivers, the Gen X 'Silent Squeeze, [...]

Uncover the key challenges and opportunities for industry leaders from our Q1 2026 Market Pulse Polls. Learn about the pivot to risk mitigat [...]

Get expert answers on the K-Shaped Economy, Equifax Market Pulse Index, oil price impact, and Social Security COLA.

Analyze the March 2026 Auto Insights Report: how bank portfolios are shifting toward subprime, key origination trends, and the increase in 6 [...]

Dive into the evolving auto market's defining factors—from the K-shaped economy and affordability challenges to the growing role of used EVs [...]

Navigate the K-shaped reality: Get key insights on AI investment, regional job growth, and consumer financial stress from the March 2026 Mar [...]

Get the latest consumer credit trends from the March 2026 Market Pulse. See how Millennials' debt is surging, why consumer debt is outpacing [...]

Get key insights on the 2026 economic outlook for Main Street businesses. Learn about slowing growth, consumer spending fatigue, and inflati [...]

Explore the "upper arm" of the K-shaped economy, the Thrivers, and the three distinct subgroups—Legacy, Newly Upwardly Mobile, and Strugglin [...]

Learn what Synthetic ID 3.0 means for auto lenders. Our report reveals a strong link between high synthetic risk, soaring delinquency rates, [...]

Understand the K-Shaped Economy in 2026. Discover how the widening wealth gap affects consumer spending, lending strategies, and business ri [...]

Navigate the 2026 auto market's new financial reality. Learn how data-driven strategies, alternative data, and fraud mitigation can cut cost [...]

Learn the new roadmap for the automotive industry's biggest 2026 priorities: Affordability, AI, and Fraud. Leverage data and technology to f [...]

Navigate mortgage market headwinds: The February 2026 Market Pulse covers K-shaped economy, rising 'all-in' costs, VantageScore 4.0, and str [...]

Get the latest consumer credit trends from Equifax's February 2026 Market Pulse. See key changes in consumer debt, originations, and delinqu [...]

Auto dealerships: Overcome the 'Affordability Reset' and 'K-Shaped' market by shifting from data silos to Unified Intelligence. Deploy AI wo [...]

Explore the mortgage market's 5-year journey: from the 2020 refinance boom to today's high-rate world. Get key insights for lenders on reten [...]

Explore the 5-year evolution of consumer credit, from the hidden risk of 2020 to today's K-shaped economy. Learn how lenders must adapt with [...]

Expert analysis on 2026 consumer credit, auto lending, and economic trends. Discover insights on delinquency, tax refunds, and credit risk m [...]

Industry leaders share their insights on balancing growth and efficiency, navigating shifting customer expectations, and addressing top oper [...]

Unpack the key economic and credit trends from the January 2026 Market Pulse. Learn about the K-shaped consumer, AI's growth engine, and aut [...]

Explore the 5-year evolution of the auto industry, from the 2020 pandemic crisis to the 2023 affordability strain and today's significant sh [...]

Discover the latest January 2026 consumer credit trends, including shifting debt levels, auto industry growth, and regional financial health [...]

Explore the Q3 2025 Market Pulse Index findings on the widening wealth gap, Gen Z's rising financial momentum, and why multidimensional risk [...]

Discover the top 2026 strategic priorities for industry leaders, from AI and digital lending to identity verification and evolving regulator [...]

Market leaders share Q4 Market Pulse insights on 2026 challenges: mortgage affordability, rising delinquencies, and the future of AI in risk [...]

Equifax Advisors review 2025 economic trends: the K-shaped economy, AI, Fed rate cuts, and rising consumer stress. See 2026 predictions.

Get key insights from our Market Pulse survey on the top macroeconomic risks for 2026: affordability, rising interest rates, and fraud.

Learn how AI and economic uncertainty are converging to reshape risk, security, and competitive strategy. Get the top 10 insights for 2025.

Discover expert answers on the economic outlook, including downturn odds, AI stock valuations, and the impact of the $38 trillion U.S. natio [...]

See how US consumer holiday spending is changing in 2025. Uncertainty and rising prices are shifting priorities to essential goods.

Get answers on the future of mortgage leads, Equifax's alternative data for utilities and rent payments, and their stance on trigger leads f [...]

Discover the latest auto loan trends in 2025: from rising loan amounts and lender shifts to subprime lending and refinancing opportunities.

Gain insights into October 2025's macroeconomic trends, consumer sentiment, and the impact of VantageScore 4.0 on the mortgage industry.

Explore the latest small business lending trends, including labor market shifts, consumer spending, and the impact of the AI investment boom [...]

Navigate economic uncertainty with the new Market Pulse Index. Equifax Advisors discuss consumer financial health, inflation, and K-shaped d [...]

Unpack consumer financial health & generational divides with the Market Pulse Index. Discover key insights for strategic planning in a K-sha [...]

Gain key insights into the Q3 2025 economy from the Market Pulse webinar audience, from consumer spending and lending trends to fraud and th [...]

Gain expert insights on potential economic impacts, housing affordability challenges, and market trends from our September Market Pulse Q&A.

Stay ahead of economic shifts! Discover 6 macroeconomic trends and 4 mortgage industry themes from the September 2025 Market Pulse webinar.

Navigate the fast-changing regulatory landscape in lending with insights from Equifax's Market Pulse podcast. Learn about new regulations, e [...]

Get expert answers on student loan reclassification and credit washing fraud from the August Market Pulse Q&A. Stay informed!

Discover what's on lenders' minds in 2025: student loans, trade uncertainty, & auto lending. Get insights from Equifax Advisors.

Learn top economic trends and how to fight fraud in the auto industry. Get key insights from the August 2025 Market Pulse webinar.

Get answers to your questions on student loans, credit cards, and economic shifts from the July Market Pulse webinar experts.

Unpack the K-shaped economy of 2025. Discover how it affects different generations and learn how to adapt your financial strategy accordingl [...]

Unpack key U.S. economic shifts in July 2025. Discover 5 top takeaways and 3 emerging trends impacting businesses and consumers this year.

Explore what hard data and soft warnings reveal about U.S. consumers in the second half of 2025. Dive into credit performance, employment, a [...]

Stay informed on first half of 2025 legislative trends: economic factors, consumer data, AI, and medical debt. Get key insights for business [...]

Discover 5 key trends for H2 2025 from Equifax's Q2 Market Pulse webinars, covering economic uncertainty, AI in fintech, and strategic plann [...]

Discover key insights from auto lenders on fraud, AI, market trends, and data. Learn how to navigate challenges and drive growth in auto len [...]

Understand June 2025's 5 key market trends: rising prices, economic uncertainty, slowing labor growth, falling consumer sentiment, and low s [...]

Small business lending jumped in April, but a "wait-and-see" economy and tight lending standards mean caution is key. Get the latest insight [...]

Stay informed on the evolving U.S. economy. This blog, based on the Market Pulse podcast, explores shifting economic trends, consumer behavi [...]

Expert Q&A: AI and fraud in fintech. Get insights on trends and strategies from PayPal, Upstart & Fintech Takes. May 2025 Market Pulse.

Fintech experts discuss AI, cash flow data, and economic shifts shaping the industry and consumer behavior.

Explore May 2025 consumer credit trends. Insights on originations, debt, utilization, & delinquencies. Stay informed with Equifax Market Pul [...]

May 2025 economic update: Get top 9 takeaways on market trends, stock losses, consumer spending, and economic uncertainty. Read the latest i [...]

April 2025 Market Pulse Q&A: Economic experts discuss inflation, stagflation, and their impact on various consumer markets.

Macroeconomic trends April 2025: Consumer sentiment, wealth effect, economic risks, and labor market analysis. Key insights from the Equifax [...]

Editor's Note: This podcast episode was recorded on April 16, 2025. In the latest episode of the Market Pulse [...]

Navigate today's uncertain market and discover key insights from Equifax Market Pulse, including Gen Z strategies, growth challenges in a sh [...]

The opinions, estimates, and forecasts presented herein are for general information use only. This material is based upon information th [...]

The opinions, estimates, and forecasts presented herein are for general information use only. This material is based upon information th [...]

For our March Market Pulse webinar, an all-star economist panel, composed of Dr. Amy Crews Cutts, President and Chief Economist at AC Cutts [...]

Natural disasters like wildfires, hurricanes, and floods can leave lasting effects on individuals and communities. These events disrupt [...]

The landscape of consumer credit is undergoing a significant transformation, largely driven by the resumption of federal student loan de [...]

Both before and during each Market Pulse webinar, our audience submits their burning questions to our expert panelists, some of which we [...]

During our February 2025 Market Pulse webinar, our panelists discussed the impact of student loan debt on the economy.  To op [...]

2025 Economic Outlook: Inflation and jobs discussed on the Market Pulse podcast with Moody's Analytics economist.

Both before and during each Market Pulse webinar, our audience submits their burning questions to our expert panelists, some of which we [...]

Key economic trends for 2025: interest rates, inflation, and consumer spending are analyzed to understand the current state of the economy a [...]

As we head into 2025, businesses are keenly watching consumer behavior and economic trends to inform their marketing and operations stra [...]

In our December 2024 Market Pulse webinar, Dr. Robert Wescott of Wescott Strategic Advisors presented a macroeconomic update that focu [...]

The latest episode of the Equifax Market Pulse Podcast set the stage for 2025 by examining key economic themes, predictions, and challen [...]

What is inflation & how does it affect you? Learn about rising prices, impacts on savings & wages, & predictions for 2025.

For our December Market Pulse webinar, our panel included Mike Spriggs, Head of Consumer Insights at Fiserv, and Jesse Hardin, Risk Advisor [...]

During the December Market Pulse webinar, our panelists analyzed 2024 economic outcomes.  Wescott Strategic Advisors Presi [...]

In the latest episode of the Market Pulse Podcast, the USIS Equifax Advisors -- Em Aliff, Tom O’Neill, Dave Sojka, Maria Urtubey a [...]

During each Market Pulse webinar, our audience submits questions in real time to our expert speakers. For our October Market Pulse webin [...]

In the October 2024 Market Pulse Webinar, our panelists discussed how the end of 2024 is shaping up.  Keybridge Research LLC [...]

When the Federal Reserve lowered interest rates by 50 basis points in September, it was the first cut since the early days of the COVID [...]

In the September 2024 Market Pulse webinar, our panelists had a lively discussion about several end-of-year topics, including how stud [...]

In a recent Market Pulse webinar, we discussed current data points around Fintech and alternative data to ensure you're well positioned [...]

As the Federal Reserve prepares to start cutting its key interest rate from its current 23-year high, and a U.S. president [...]

In the world of auto lending, trends and statistics reveal important shifts in how different types of lenders are faring. Here is an ove [...]

Home and auto insurance premiums are on the rise. Insurance companies sought to raise homeowners’ premiums by more than 11 p [...]

During Market Pulse webinars, our audience submits questions each month to our expert panel. For our July Market Pulse webinar our pan [...]

Since the Market Pulse webinar is so dynamic, we want to ensure you do not miss one observation. Below, we recap consumer credit trends [...]

The July 2024 Market Pulse webinar discussed: recent trends around fraud,  best practices for redu [...]

  The economy has made progress, but inflation is still too high. Federal Reserve Chairman Jerome Powell said on April [...]

  Inflation is having a broad impact on U.S. households. In the latest Market Pulse podcast, Jeff Richardson, SVP of Mar [...]

80 percent of today’s consumers think that new car ownership is out of reach for them*. Pair this with continuing high interest rates, v [...]

Clarity around delinquency is a huge topic in the automotive industry and for lenders delinquencies can have a real impact on the bottom [...]

As we are solidly into 2024 Q1, it is the perfect time to reevaluate our financial resolutions. We are living through a K-shaped economy. [...]

During our February Market Pulse webinar our guest speakers presented an update on how the auto industry is faring given this environm [...]

As the automotive industry evolves, it is important to keep track of the latest trends and innovations to stay ahead of the curve. That is [...]

Many hope for a post-pandemic fresh start. The reality is that the financial landscape is a K-shaped economy, where the impact of econom [...]

  Affordability is a buzzword that echoes through the economic landscape. In episode 37 of the Market Pulse podcast, Equifax [...]

2024 opens in a K-shaped economy. In this environment, consumer budgetary pressures look different for each population segment. Lenders [...]

Increasing inflation, rising interest rates and stagnant incomes have made borrowing more expensive and meeting financial commitments more [...]