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Rebecca Kritzman

Rebecca Kritzman

Vice President, Risk Marketing Leader

About the Author

About the Author

Rebecca Kritzman leads USIS risk marketing at Equifax with an emphasis on creating marketing campaigns that empower U.S. businesses to better understand their customers. She also markets with an eye for accelerating and simplifying the credit decisioning process. Rebecca is a marketing industry veteran, having years of solid results in both corporate and agency environments. She lives for adding simplicity to complex challenges and loves all things related to strategy and planning. Additionally, she can execute like nobody’s business across all marketing channels.

Recent Articles by this Author

Recent Articles

Credit Risk How Equifax is Helping Consumers Maintain Credit Standing During COVID-19

COVID-19 Has Made Phone, Pay TV and Internet Service Important to Our Quality of Life In the past, expenses such as wireless phones, landli [...]

April 06, 2020
Verification Plan Now for CCPA Compliance

If your organization handles consumer data, it's time to start working on compliance with the California Consumer Privacy Act (CCPA). Th [...]

March 04, 2020
Credit Risk Affordability: The Important Missing Detail in a Car Buying Decision

By: John Giamalvo, VP, Dealer Services, Automotive Elements of the car shopping process have certainly moved upstream to the consumer over t [...]

April 09, 2018
Data and Analytics Auto by Auto Experts: Clair Wallace

Auto lenders and dealers want more knowledge and faster information about their markets and customers—on and off the lot so they can quickly [...]

January 09, 2018
Credit Risk Westlake Financial Uses Dealer Intelligence Tool to Help Grow Portfolios

Equifax recently announced that Westlake Financial, a privately held financial company that specializes in the acquisition and servicing of [...]

August 21, 2017
Credit Risk Auto Dealers: Verify Income & Employment to Help Sell More Cars

Today, the average car buyer spends nearly 70 percent of the total purchase process online, rapidly clicking their way to exactly what they [...]

July 26, 2017
Events AFSA & NADA: A Successful Week with Auto Lenders and Dealers

Last week, our auto experts headed to New Orleans, LA for two large shows –the American Financial Services Association (AFSA) Vehicle Expo & [...]

January 30, 2017
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