Data-driven Marketing

Financial institutions can maximize growth during the Great Wealth Transfer by proactively mapping household relationships to secure assets [...]

Today's K-shaped economy makes average consumer targeting less effective. Use real transaction data from Equifax Spending Insights to reach [...]

Uncover the "Resilient Strivers," the lower arm of the K-shaped economy. Learn how they navigate the "Silent Squeeze" and why traditional cr [...]

Explore the Equifax 2025 Security Annual Report, detailing how we leverage AI and innovation to block 19.8M threats daily, exceed benchmarks [...]

Get expert answers on the K-Shaped Economy, Equifax Market Pulse Index, oil price impact, and Social Security COLA.

Navigate the K-shaped reality: Get key insights on AI investment, regional job growth, and consumer financial stress from the March 2026 Mar [...]

Don't let the $84T Great Wealth Transfer pass you by. Learn data-driven strategies for financial institutions to retain heirs and capture ne [...]

Explore the "upper arm" of the K-shaped economy, the Thrivers, and the three distinct subgroups—Legacy, Newly Upwardly Mobile, and Strugglin [...]

Understand the K-Shaped Economy in 2026. Discover how the widening wealth gap affects consumer spending, lending strategies, and business ri [...]

Drive pipeline growth in financial services. Learn the 4 key considerations for marketers: conversion quality, data curation, performance cl [...]

Unlock deeper insights and revolutionize identity with Equifax Credit Identity Elements. Learn how our data solutions enhance identity verif [...]

Identify consumers with high wealth growth potential using Equifax's Wealth Growth Indicator. Target future customers and boost revenue.

Boost client results! Learn how digital marketing firms can use differentiated data, financial durability, and in-market insights for smarte [...]

Optimize lending campaigns by overcoming slow data, missed opportunities, and blind spots with advanced data and analytics for secure growth [...]

Discover how post-COVID wealth trends are reshaping the U.S. economy. Learn about the shrinking middle class, rising investments, and strate [...]

Future-proof your marketing operations! Learn 3 fixes to turn slowdowns into speed-ups and optimize your campaigns for success.

Stay informed on first half of 2025 legislative trends: economic factors, consumer data, AI, and medical debt. Get key insights for business [...]

Discover how generational wealth shifts are reshaping the financial landscape. Learn to target Boomers, Gen X, Millennials, and Gen Z for de [...]

Boost loan growth with targeted marketing. Discover how to find in-market credit seekers and deliver offers at the right time for maximum im [...]

Uncover 2025 marketing trends. Key insights for B2B growth: customer experience, data tactics, and navigating economic uncertainties.

Targeting Gen Z affluent consumers for deposit growth: Challenges, strategies, and customer acquisition techniques for banks and credit unio [...]

New tool for credit unions and banks to spot opportunities and risks in their lending portfolio

Discover how alternative data is transforming lending in a K-shaped economy. Learn about key market trends impacting consumers and how lende [...]

Drive deposit growth and grow share of wallet with insight on U.S. consumer wealth trends.

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

During Market Pulse webinars, our audience submits questions each month to our expert panel. For our July Market Pulse webinar our pan [...]

In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]

Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campaigns reach fresh audiences? Or are you [...]

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]

Published in May 2024, our U.S. National Consumer Credit Trends Report on Originations¹ provides trends in auto loans, leases, and dee [...]

Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]

How many years has your company been marketing lending offers to consumers? Five? Ten? Twenty? Fifty or more? It’s likely a lot of years.& [...]

When it comes to the small business landscape the one thing we generally all agree on is this is a time [...]

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]

Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift.  That’s because federat [...]

Crush your marketing ROI—and your revenue goals—with a next-level approach.  If you’re like a lot of other marketers, you’re feelin [...]

Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]