Data-driven Marketing

Recent Articles

Commercial Business How to Elevate Your Account Management Practices

Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]

Data and Analytics Up Your Game: Strategies for Lenders to Modernize Prospecting

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]

Commercial Business Navigating the Ever-Changing Small Business Landscape

When it comes to the small business landscape the one thing we generally all agree on is this is a time [...]

Data Driven Marketing 4 Tips to Capture Consumers In-Market for New Credit

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

Data Driven Marketing Need Archived Data in Days, Not Weeks? Done.

As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]

Data Driven Marketing Want Data on Demand? Discover the Business-Changing Value of Federated Data.

Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift.  That’s because federat [...]

Data and Analytics Fix Lagging Marketing Campaigns Before You Drain Your Budget

Crush your marketing ROI—and your revenue goals—with a next-level approach.  If you’re like a lot of other marketers, you’re feelin [...]

Data Driven Marketing 3 Questions that Foster Responsible Gaming in Today’s Economy

Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]

Data Driven Marketing 3 Opportunities to Grow Assets Based on Recent Market Trends

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

Credit Risk What Does Consumer Financial Stress Mean for Lenders? We Offer 4 Tips.

The warning signs are all around us: many consumers are financially stressed. Already, consumers are getting squeezed by high inflation [...]

Data Driven Marketing 4 Tips for Credit Unions to Market High Interest Deposit Products

As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]

Data Driven Marketing How Maricopa College is Using Data to Prove Education ROI

  Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]

Data Driven Marketing Three Benefits of Using Verified Data to Prove Graduate Outcomes

The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]

Data Driven Marketing Catapult Your Digital Agency Performance and Grow Your Clients’ Business, in Any Economy

Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]

Data and Analytics How the Auto Industry Can Make a Personalized Customer Experience

Introducing innovative solutions to the customer experience in the auto industry is critical. The events of the past few years, including [...]

Credit Risk Banks and Financial Services can Engage Customers with Credit Health Monitoring Tools

We live in a fast paced digital era. That's why banks and financial service providers are looking for innovative ways to engage customers [...]

Recession Readiness Insights How Fintechs Tackle Economic Headwinds

June 2023’s Market Pulse Webinar explored how fintechs are tackling not only economic headwinds, but tightening credit. We learned how [...]

Data Driven Marketing Unlock Business Growth: Meet Consumers Financial Wellness Needs

Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]

Data Driven Marketing Marketing Spend - “Efficiency” is the Word of the Year

Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]

Data and Analytics From “Pain to Gain” – Transforming Disparate Data into a Revenue-Generating Resource

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]

Recession Readiness Insights Optimizing Your Marketing Strategy in an Uncertain Economy

  The financial industry has cut back on marketing spend due to economic uncertainty, but experts say there are opportunitie [...]

Data and Analytics How Credit Unions Can Meet the Needs of Gen Z

Generation Z is the tech-savvy and socially conscious cohort born between 1997 and 2012. Gen-Z is beginning to establish its own financi [...]

Commercial Business Use Simplified Data and Attributes to Help Solve Complex Challenges

For our February 16 Market Pulse webinar, our panel of experts discussed how you can focus on growth in the current economy. Today, it i [...]

Recession Readiness Insights Moody’s Analytics 2023 Economic Outlook, Pt. 1: Opportunities for Lenders

In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains [...]

Recession Readiness Insights Strengthen Your Customer Data to Enhance Your Marketing

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Recession Readiness Insights Customer Growth: 4 more ways for financial services firms to drive growth

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]

Data Driven Marketing How to Boost Credit Union Performance

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

Recession Readiness Insights How To Prepare For The Upcoming Holiday Shopping Season

Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopoliti [...]

Credit Risk Personalize Digital Interactions to Enhance the Credit Union Member Experience

Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]

Data Driven Marketing Customer Growth: 3 Ways for Financial Service Firms to Drive Growth

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

Recession Readiness Insights B2B Marketing: Bringing Precision to Ecommerce Customer Acquisition

The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]

Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Data Driven Marketing 4 Insights for Your University to Consider for Student Enrollment

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]

Recession Readiness Insights Improve Your Business Performance by Leveraging Financial Durability Insights

Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]

Data and Analytics The Economy's Impact on Young Consumers

Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]

Data Driven Marketing Find Hidden Opportunity and Risk with DDM

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]

Data Driven Marketing How to Present a Data-Driven Presentation

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a dat [...]

Research Top 3 Challenges Facing Retailers

Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]

Data Driven Marketing 3 Ways to Incorporate Digital into Your Acquisition Campaigns

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Data Driven Marketing 6 Tips to Revitalize Your Lending Acquisition Campaigns

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Data and Analytics Podcast: Is Cryptocurrency for You?

Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]

Data Driven Marketing Optimize Your Acquisition Investment and Improve Experiences

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Data and Analytics Storytelling Through Data

Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell th [...]

Data Driven Marketing Podcast: American Express' Personalization Journey

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]

Data and Analytics Our Top 10 Blog Posts of 2019

We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]

Data and Analytics Forrester Q&A: Measuring Customer Emotion

We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]

Data and Analytics Forrester Q&A: Getting My Organization to Act on CX Metrics

This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst w [...]