Data-driven Marketing

Recent Articles

Data and Analytics Want to Boost Alumni Engagement? Get Personal.

You should probably read this article…but nothing in it pertains to you personally. It’s not relevant to your job or your life in general. [...]

Recession Readiness Insights Moody’s Analytics 2023 Economic Outlook, Pt. 1: Opportunities for Lenders

In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains [...]

Podcast
Recession Readiness Insights Strengthen Your Customer Data to Enhance Your Marketing

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Recession Readiness Insights Customer Growth: 4 more ways for financial services firms to drive growth

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]

Data Driven Marketing How to Boost Credit Union Performance

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

Recession Readiness Insights How To Prepare For The Upcoming Holiday Shopping Season

Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopoliti [...]

Webinar
Credit Risk Personalize Digital Interactions to Enhance the Credit Union Member Experience

Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]

Data Driven Marketing Customer Growth: 3 Ways for Financial Service Firms to Drive Growth

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

Recession Readiness Insights B2B Marketing: Bringing Precision to Ecommerce Customer Acquisition

The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]

Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Data Driven Marketing 4 Insights for Your University to Consider for Student Enrollment

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in mind [...]

Recession Readiness Insights Improve Your Business Performance by Leveraging Financial Durability Insights

Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]

Data and Analytics The Economy's Impact on Young Consumers

Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]

Webinar
Data Driven Marketing Find Hidden Opportunity and Risk with DDM

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]

Webinar
Data Driven Marketing How to Present a Data-Driven Presentation

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]

Podcast
Research Top 3 Challenges Facing Retailers

Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]

Data Driven Marketing 3 Ways to Incorporate Digital into Your Acquisition Campaigns

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Data Driven Marketing 6 Tips to Revitalize Your Lending Acquisition Campaigns

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Resource
Data and Analytics Podcast: Is Cryptocurrency for You?

Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]

Podcast
Data Driven Marketing Optimize Your Acquisition Investment and Improve Experiences

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Data and Analytics Storytelling Through Data

Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell the whole stor [...]

Podcast
Data Driven Marketing Podcast: American Express' Personalization Journey

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]

Podcast
Data and Analytics Our Top 10 Blog Posts of 2019

We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]

Data and Analytics Forrester Q&A: Measuring Customer Emotion

We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]

Data and Analytics Forrester Q&A: Getting My Organization to Act on CX Metrics

This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wit [...]