Data-driven Marketing

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]

Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impacted [...]

Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell the whole stor [...]

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]

We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]

We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]

This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wit [...]