Data-driven Marketing

Highlights:  Consumer wealth has grown significantly since The Great Recession, but this growth is concentrated amon [...]

Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s even more of a challenge when your busin [...]

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, provided insights into how their organiz [...]

Spoiler alert! Wealth amongst Gen Z consumers is highly concentrated. In fact, just under 30% of Gen Z households hold over 90% of Gen Z [...]

Credit unions and small to mid-sized banks, ask yourself this question: Is your organization struggling with limited resources and [...]

In the latter part of 2024, consumers are navigating a complex financial landscape. Our K-shaped economy is characterized by significant [...]

In today's ever-changing financial landscape, understanding wealth trends is a critical part of an effective deposit and investment grow [...]

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

During Market Pulse webinars, our audience submits questions each month to our expert panel. For our July Market Pulse webinar our pan [...]

In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]

Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campaigns reach fresh audiences? Or are you [...]

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]

Published in May 2024, our U.S. National Consumer Credit Trends Report on Originations¹ provides trends in auto loans, leases, and dee [...]

Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]

When it comes to the small business landscape the one thing we generally all agree on is this is a time [...]

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]

Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift.  That’s because federat [...]

Crush your marketing ROI—and your revenue goals—with a next-level approach.  If you’re like a lot of other marketers, you’re feelin [...]

Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

The warning signs are all around us: many consumers are financially stressed. Already, consumers are getting squeezed by high inflation [...]

As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]

  Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]

The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]

Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]

Introducing innovative solutions to the customer experience in the auto industry is critical. The events of the past few years, including [...]

We live in a fast paced digital era. That's why banks and financial service providers are looking for innovative ways to engage customers [...]

June 2023’s Market Pulse Webinar explored how fintechs are tackling not only economic headwinds, but tightening credit. We learned how [...]

Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]

Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]

  The financial industry has cut back on marketing spend due to economic uncertainty, but experts say there are opportunitie [...]

Generation Z is the tech-savvy and socially conscious cohort born between 1997 and 2012. Gen-Z is beginning to establish its own financi [...]

For our February 16 Market Pulse webinar, our panel of experts discussed how you can focus on growth in the current economy. Today, it i [...]

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift [...]

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopo [...]

Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying [...]

The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]

Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse web [...]

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a dat [...]

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they s [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk [...]

Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell th [...]

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]

We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]

This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst w [...]