Data-driven Marketing
Featured
When it comes to the small business landscape the one thing we generally all agree on is this is a time of great change: new business start-ups, gig economy, remote working, [...]
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mortgages, auto loans, personal loans, and more. The takeaway is that there are millions of consumers that are likely in-need of credit. And that a seg [...]
Recent Articles
When it comes to the small business landscape the one thing we generally all agree on is this is a time [...]
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]
As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]
Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift. That’s because federat [...]
Crush your marketing ROI—and your revenue goals—with a next-level approach. If you’re like a lot of other marketers, you’re feelin [...]
Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]
Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]
The warning signs are all around us: many consumers are financially stressed. Already, consumers are getting squeezed by high inflation [...]
As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]
Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]
The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]
Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]
Introducing innovative solutions to the customer experience in the auto industry is critical. The events of the past few years, including [...]
We live in a fast paced digital era. That's why banks and financial service providers are looking for innovative ways to engage customers [...]
June 2023’s Market Pulse Webinar explored how fintechs are tackling not only economic headwinds, but tightening credit. We learned how [...]
Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]
Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]
Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]
The financial industry has cut back on marketing spend due to economic uncertainty, but experts say there are opportunitie [...]
Generation Z is the tech-savvy and socially conscious cohort born between 1997 and 2012. Gen-Z is beginning to establish its own financi [...]
For our February 16 Market Pulse webinar, our panel of experts discussed how you can focus on growth in the current economy. Today, it i [...]
In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains [...]
Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]
(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]
Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopoliti [...]
Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]
(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]
The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]
Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime [...]
The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]
Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]
Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]
Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]
Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell th [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]
We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]
We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]
This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst w [...]