Data-driven Marketing
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You should probably read this article…but nothing in it pertains to you personally. It’s not relevant to your job or your life in general. Are you willing to keep reading? Probably not. That’s why alumni outreach often falls flat. Schools miss the mark when their outreach isn [...]
In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains unclear. Early holiday shopping sales showed consumers are willing to spend at pre-pandemic levels. Credit card debt levels have returned to pre-pandemic [...]
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After experiencing remarkable growth over the past couple years, what lies ahead for Buy Now Pay Lat [...]
During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Ke [...]
During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotiv [...]
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You should probably read this article…but nothing in it pertains to you personally. It’s not relevant to your job or your life in general. [...]
In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains [...]
Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]
(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]
Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopoliti [...]
Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]
(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]
The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]
Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime [...]
The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in mind [...]
Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]
Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]
Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]
Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell the whole stor [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony M [...]
We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]
We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]
This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst wit [...]