Recent Articles by this Author
Recent Articles
Data Driven Marketing Auto Loans at Credit Unions: 3 Surprises, 3 Risks, 3 Opportunities
When asked where to get an auto loan, a credit union might not be the first answer. But, credit unions are in fact a quite popular choice [...]
April 16, 2024
Credit Union 4 Ways Credit Unions Can Use Technology to Boost Members’ Credit Health
When credit unions talk to their members, they likely hear that financial anxiety is a common theme. After all, members are faced with a [...]
February 05, 2024
Data Driven Marketing Marketing Spend - “Efficiency” is the Word of the Year
Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]
June 06, 2023
Credit Risk Personalize Digital Interactions to Enhance the Credit Union Member Experience
Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]
October 21, 2022
Credit Risk Credit Unions: Say “approved” more by looking past traditional credit
Confidently serve below-prime members by seeing the bigger picture Approved. It’s a magic word. Especially for the estimated 77 million Ame [...]
September 23, 2022