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Joseph Watson

Joseph Watson

Automotive Sales Leader

About the Author

About the Author

Joseph is a sales leader who has years of experience in building strategic partnerships, supporting partners and customers strategic initiatives in the automotive industry. A graduate of Virginia Tech’s college of business, Joseph has driven high-performing sales and marketing initiatives for clients for 15 years. He's developed effective cross-functional teams and initiatives to drive innovative sales solutions. From his days as an account executive at an advertising agency to career at Equifax, Joseph has consistently shown an ability to transform them into successful, sustainable, profitable long-term clients. These skills and experiences have allowed him to serve as a highly-regarded expert in the automotive and sales industry.

Recent Articles by this Author

Recent Articles

Commercial Business The Smart Way to Drive Strong Auto Sales — Even with Low Inventory

With global supply chain delays disrupting the automotive industry’s inventory, some companies have resorted to turning away buyers simply [...]

April 26, 2023
Recession Readiness Insights 5 Keys to Up Your Digital Auto Retailing

Over the last few years, the automotive industry has faced many challenges. The pandemic along with ongoing inventory shortages have inc [...]

March 20, 2023
Research 6 Ways Auto Dealers Should Be Optimizing Their Email Marketing

Economic uncertainty and fears of a recession are prompting auto dealers to think creatively about their email marketing strategies. This, c [...]

September 02, 2022
Commercial Business 3 Ways to Drive Strong Auto Sales with Low Inventory

It is no secret automotive businesses are currently facing low inventory. Supply chain delays are going on all over the world. This curr [...]

June 27, 2022
Identity & Fraud 5 Keys to Better Digital Retailing for Dealers and Lenders

Recently, the automotive industry has faced challenges meeting consumer demand for better digital retailing solutions. Dealers, OEMs, and a [...]

June 09, 2022
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