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Lena Bourgeois
SVP, General Manager - Automotive Services
About the Author
About the Author
Ms. Bourgeois is an experienced Vice President with a demonstrated history of working in the Information Services Industry. Skilled in Sales and Management, Digital Strategy, Customer Acquisition, Go-to-market Strategy, and Customer Relationship Management (CRM). Lena joined the Enterprise Alliance team Jan 1, 2017 leading Automotive. She previously lead the IXI team, where she was VP of Consumer Markets leading business development and client management for verticals including Auto, Communications, Insurance, Restaurant, Retail and Travel/Leisure. Prior to this role, she was the VP of Business Development where she managed business development, customer relationship management, implementation and support development of IXI Services’ Decision Support Solution technology. Before joining Equifax in 2012, Lena held leadership roles with Nielsen for 13+ years including VP of Business Development and VP of Regional Sales, among others. Strong business development professional with a Masters, BA focused in International Business and Marketing from Jönköping International Business School (JIBS)Recent Articles by this Author
Recent Articles
Data Driven Marketing 4 Steps to More Effective Automotive Credit Marketing Campaigns
Automobile dealers are displaying more cars on their lots as inventory starts to rise again. Despite this good news for dealers, consume [...]
August 06, 2020
Data Driven Marketing For The Affluent, A Lease Model Is No Longer Off Limits
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
May 31, 2017
Data Driven Marketing Segmentation Can Help Overcome Addressable TV's Small Scale
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
March 28, 2017
All Authors
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Angelica Jeffreys Vice President Sales Leader - Enterprise Alliance - Automotive
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Anna Fisher Vice President, Identity & Fraud Consulting
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Aparna Sheth Director, Product Management, Equifax
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Blake Hanlon VP of Government Relations
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Bob Homer GM/VP Insurance & Alliances
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Bob Kennedy Alliance Manager, Financial Markets
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Brett Collet Auto Sales Leader
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Brian Epro Alliance Manager
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Brian Moates Business Developement Executive - Automotive Aftermarket
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Camila Machado Business Development Advocate - Retail
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Caroline Cothran Product and Integrated Marketer
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Cathleen Donahoo
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Chris Pfeltz Director, Major Accounts
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Clair Wallace Industry Marketer
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Courtney Grantham Senior Director, Portfolio Marketing Leader
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Dave Sojka Risk Advisor
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David Adams Head of Commercial Product Marketing
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Deana Glenn Equifax Account Executive, Automotive Enterprise Alliance Manager
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Elizabeth Fairman Vice President of B2B Marketing
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Erica Gunn Portfolio Marketing Leader
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Flor Santiesteban Product Marketing Manager
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Ian Wright Chief Insights Officer, IXI, Data-Driven Marketing
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Jake Osborne Payments and FinTech Executive
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Jamie Bassaline Marketing Associate - Content Curator
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Jason Berman Business Development Advocate - Retail
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Jeff Dugger Principal Data Scientist – University Research Director at Equifax
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Jeff Sporn Chief Digital Officer, Data-driven Marketing
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Jennifer Henry Managing Director/SVP, Government Credit and Capital Markets
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Jesse Hardin Senior Risk Advisor
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John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
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John Stremel VP of Sales for automotive digital solutions at Equifax
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Joseph Watson Automotive Sales Leader
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Kate Walker Public Relations Leader, Equifax USIS
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Katherine Doe Director of Product Marketing, Risk Solutions
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Kevin Leslie VP Insurance, Communications & Energy Strategy
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Kseniya Zubkova Marketing Project Manager and Analyst
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Lee Goldman Senior Director and Portfolio Marketing Leader
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Lyra Hankins Director, Sr. Product Marketing , Data-driven Marketing
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Maria Urtubey Risk Advisor
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Matt Wiley National Accounts - Insurance Solutions
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Matthew Turner Principal Mathematical Statistician
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Mike McBurnett Distinguished Scientist
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Nancy Mills VP, Credit Union Vertical
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Nikole Thompson Portfolio Marketing, Mortgage & Housing
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Olivia Voltaggio Senior Content Manager, US Information Solutions
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Peter Oburu Vice President, Data and Presales Analytics
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Rae Conlan Marketing Director, Data and Analytics
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Rebecca Kritzman Vice President, Risk Marketing Leader
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Rhonda Fortner Automotive Alliance Marketing Manager
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Rich Huffman Sr Director Product Management
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Rosie Biundo Senior Director of Product Marketing - Mortgage Services
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Scott Adams Business Development Executive - Marketing Partnerships
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Scott McMahon
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Sharla Godbehere FinTech Leader
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Sriram Tirunellayi Vice President, Data and Analytics
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Stephanie Gunselman
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Styletta Carter Senior Director, Product Marketing
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Tammy S. Vanwambeke SVP Financial Services and Enabling Technology
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Tatiana Burn Portfolio Marketer
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Todd Hoover Marketing Practice Leader
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Tom Aliff Risk Advisors Leader
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Tom O’Neill Risk Consultant
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Wesley Toner Senior Director of Product Management - Insurance
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Weston Smith Portfolio Marketing Specialist
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Zahid Kaseem VP of Product Management
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Zahra Piggott Emerging Markets Marketing Leader