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Ian Wright

Ian Wright

Chief Strategy Officer, IXI

About the Author

About the Author

Ian Wright is the Chief Strategy Officer for the IXI Network, the largest marketing-focused consortium of banks and wealth management firms. Mr. Wright drives the network's strategy, engages clients on complex projects to drive ROI and creates compelling marketing solutions that tackle his clients' most pressing issues. Wright previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services.

Recent Articles by this Author

Recent Articles

Consumer Credit The Wealth Gap: How Generational Shifts Are Reshaping the Financial Landscape

Highlights:  Consumer wealth has grown significantly since The Great Recession, but this growth is concentrated amon [...]

June 18, 2025
Data Driven Marketing The Wealth Boom: Who's Really Winning?

According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Recession. That’s more than $47 trillion i [...]

March 31, 2025
Deposit Growth The Young Affluent Can Drive Deposit Growth - If You Can Find Them!

Spoiler alert! Wealth amongst Gen Z consumers is highly concentrated. In fact, just under 30% of Gen Z households hold over 90% of Gen Z [...]

November 15, 2024
Data Driven Marketing Consumer Wealth Tops $60T! How to Drive Deposit Growth and Expand Share of Wallet

In today's ever-changing financial landscape, understanding wealth trends is a critical part of an effective deposit and investment grow [...]

August 12, 2024
Data Driven Marketing How to Retain Deposits and Gather More

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

August 05, 2024
Data Driven Marketing 6 Strategies to Maximize Deposits for Financial Growth

We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]

June 05, 2024
Data Driven Marketing 3 Opportunities to Grow Assets Based on Recent Market Trends

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

January 10, 2024
Data Driven Marketing Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

June 07, 2021
Resource
Data Driven Marketing Pandemic Effects on U.S. Consumer Finances and Attitudes

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]

April 20, 2021
Resource
Data Driven Marketing Smash Data Silos to Accelerate Marketing Performance

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

November 08, 2019
Data Driven Marketing Want Better Visibility to Grow Assets Under Management?

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]

September 23, 2018
Data Driven Marketing New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]

September 19, 2018
Data Driven Marketing Differentiated Data: Spotting Diamonds in the Rough

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]

September 14, 2018
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