Ian Wright

Ian Wright

Chief Insights Officer, IXI, Data-Driven Marketing

About the Author

About the Author

Ian Wright is a product and strategy executive with more than 20 years of experience driving and deploying successful DaaS and SaaS solutions. He currently manages Identity and Insights portfolios for Equifax’s marketing business. Wright previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services. Prior to joining Experian, Wright led the development of IXI Services' solutions to fuel the company's growth from a startup entity through its acquisition by Equifax. Wright also led the strategy and development of consumer marketing data products for Nielsen Claritas.

Recent Articles by this Author

Recent Articles

Data Driven Marketing 6 Strategies to Maximize Deposits for Financial Growth

We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]

Data Driven Marketing 3 Opportunities to Grow Assets Based on Recent Market Trends

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

Data Driven Marketing Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

Data Driven Marketing Pandemic Effects on U.S. Consumer Finances and Attitudes

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]

Data Driven Marketing Smash Data Silos to Accelerate Marketing Performance

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

Data Driven Marketing Connect Online with Consumers Planning for Retirement

It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]

Data Driven Marketing Want Better Visibility to Grow Assets Under Management?

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]

Data Driven Marketing New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]

Data Driven Marketing Differentiated Data: Spotting Diamonds in the Rough

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]