Data Driven Marketing
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When asked where to get an auto loan, a credit union might not be the first answer. But, credit unions are in fact a quite popular choice for auto loans. Credit unions often offer: lower interest rates, more flexible repayment terms, and more flexible credi [...]
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mortgages, auto loans, personal loans, and more. The takeaway is that there are millions of consumers that are likely in-need of credit. And that a seg [...]
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Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in tod [...]
I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critic [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital servic [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opp [...]
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When asked where to get an auto loan, a credit union might not be the first answer. But, credit unions are in fact a quite popular choice [...]
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]
As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]
Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift. That’s because federat [...]
Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]
Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]
As member-first institutions, credit unions need to provide seamless, personalized services. To meet these expectations, credit unions are [...]
You know that familiar chime on your phone when a payment is made? That, paired with the steady (metaphorical) hum of billions of dynamic [...]
As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]
Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]
The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]
Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]
Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]
Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]
The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]
(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]
I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in rece [...]
Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime [...]
The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a data-dr [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]
Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pande [...]
Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Yet, many are mystified by the dat [...]
Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]
Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in order [...]
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research ann [...]
Automobile dealers are displaying more cars on their lots as inventory starts to rise again. Despite this good news for dealers, consume [...]
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]
How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]
It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]
Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial service [...]
Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit t [...]
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doct [...]
As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the [...]
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]
New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]
Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]
Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]
Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]
Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]
Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]
This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]
An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]
Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financia [...]
While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]