6 Ways Equifax Can Help Enhance Your Customer Growth and Engagement
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Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
B2bConnect Plus
Improved targeted marketing efforts with extensive firmographics and payments data
Credit Score CoachTM
Help consumers improve credit over time
Customer Portfolio Review
Reduce risk and grow your portfolio with custom criteria for deep insights on consumer credit behaviors
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Digital Targeting Segments
Better deliver the right message to the desired target audience online
Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
Equifax Link™
Linkage of your business and consumer customers' information to identify new sales opportunities
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Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts
Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
Marketing Identity Elements
Validate, enhance, and link consumer records to support your marketing campaigns
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
TargetPoint Intent Scores
Identify consumers likely to open new credit
WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
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