Differentiated data to expand customer relationships
To grow profitably, you need a 360-degree view of your customers — including their ability to invest, spend, or borrow more. Equifax offers unique insights into the consumer wallet and advanced segmentation analytics. These solutions can help you understand which customers have the most growth potential, and help you plan your marketing efforts. Gain incremental sales and nurture loyalty by deepening engagement with the right customers.
Identify high potential customers to grow share of wallet and deliver next-best offer
Segment customers to determine future auto needs and spending capacity
Understand consumer financial capacity and credit to assess cross-sell offers
Communications & Utilities
Mitigate churn and maximize profitability with consumer segmentation and insights
Build relationships with the right customers
- Segment customers by financial capacity
- Optimize cross-sell and up-sell offers
- Find hidden opportunity
- Deepen engagement & grow share of wallet
- Inform treatment groups to build loyalty
- Expand lending audience
- Identify customers that can spend or invest more
- Seize in-market customers seeking credit
Ready to Complete Your Task?
Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
Archives on Demand
A cloud-based, self-serve platform that provides fast access to historical and geographic data
The industry’s largest, most powerful portfolio of credit attributes delivering enhanced predictability and performance
Credit Reports (API)
Engage with consumers by providing direct access to their credit reports within your own portal or application.
Credit Score CoachTM
A virtual credit assistance solution powered by VantageScore® to provide consumers with financial direction while driving your business forward
Customer Portfolio Review
Reduce risk and grow your portfolio with custom criteria for deep insights on consumer credit behaviors
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Linkage of your business and consumer customers' information to identify new sales opportunities
Enhance customer segmentation by differentiating households using economic measures
Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts.
A strategic ideation experience where Equifax and its customers collaborate to solve complicated business challenges using advanced data and analytics.
Insight Score for Insurance
Game-changing predictive score to help insurers grow their business faster and more profitably
Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options
Prescreen Direct with Property
Zero in on property data for more targeted home equity and mortgage marketing
Small Business Assets
Use asset estimates to improve marketing to small businesses and targeting of small business owners
Near-real-time notifications that help you better identify lending risks and opportunities
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
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Connect with our sales team today to get a product consultation.
Learn new ways to deepen relationships with your best customers
Drive customer growth
Discover new ways to expand your customer relationships