Retain & Grow Customer Relationships

Deepen engagement with customers that offer the most opportunity for growth

Differentiated data to expand customer relationships

To grow profitably, you need a 360-degree view of your customers — including their ability to invest, spend, or borrow more. Equifax offers unique insights into the consumer wallet and advanced segmentation analytics. These solutions can help you understand which customers have the most growth potential, and help you plan your marketing efforts. Gain incremental sales and nurture loyalty by deepening engagement with the right customers.
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Financial Services

Identify high potential customers to grow share of wallet and deliver next-best offer


Segment customers to determine future auto needs and spending capacity


Understand consumer financial capacity and credit to assess cross-sell offers

Communications & Utilities

Mitigate churn and maximize profitability with consumer segmentation and insights


Leverage economic insights to help policyholders protect what matters most

Retail & E-Commerce

Enhance shopper profiles with likely ability to spend more

Mortgage & Housing

Leverage financial insights for more effective cross-sell and retention efforts


Optimize the gaming journey from start to finish

Credit Unions

Understand your members' financial capacity to market unique products or services

Higher Education

Use post-graduation data to improve alumni outreach programs and fundraising

Wealth, economic, and credit insights to grow relationships

We offer financial insight for virtually every U.S. consumer and household. From identifying investors with untapped asset-growth potential, to spotting customers that can afford luxury goods and services, to delivering near real-time alerts about customers that are in-market for new credit, we offer the insights you need to expand your customer relationships.

Build relationships with the right customers

  • Segment customers by financial capacity
  • Optimize cross-sell and up-sell offers
  • Find hidden opportunity
  • Deepen engagement & grow share of wallet
  • Inform treatment groups to build loyalty
  • Expand lending audience
  • Identify customers that can spend or invest more
  • Seize in-market customers seeking credit
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