Fuel Your Acquisition Strategies with Household Economic Insights
Find and reach consumers with the willingness and financial means to convert and extend you offline acquisition efforts to online.
We help you (and your agencies) to market to audiences through digital channels. We help you connect your offline and online marketing campaigns and find, reach and better communicate with consumers with the estimated financial capacity and propensity to buy your products and services. We offer over 800 digital targeting segments and have a presence on all major digital ad platforms, plus Addressable TV and internet radio.
Real-life case studies to improve your online advertising
Better Digital Advertising Through Data eBook - Advertisers can benefit from additional data sources to target the right consumers and help improve online advertising campaigns. Leverage your offline data in multi-channel campaigns and eliminate wasted ad spend while achieving the best results.
Accelerate campaign success with financial insights
Invigorate acquisition campaigns by leveraging digital channels to extend message reach, optimize budgets and enable consumers to respond to offers faster. Strengthen your digital targeting with high-potential audiences for online offers based on financial profiles, behaviors and preferences.
To fuel email acquisition campaigns and improve marketing ROI, a major auto brand combined auto in-market indicators with our proprietary household financial and economic capacity data. The campaign generated incremental vehicle sales and beat KPI goals.