Marketing Data Insights
Wealth and Economic Insights
Assets. Income. Affluence. Spending. Financial Durability. Aggregated Credit.
These unique insights into the household wallet are what distinguish our marketing data from all other targeting and segmentation options available today. Our wealth and economic insights help marketers understand the key factors that drive consumer investment decisions, spending, and borrowing.
With a foundation of anonymous measured assets - about 45% of all investable assets - gathered from financial services firms that are part of the IXI Network, our wealth and economic insights help marketers:
⦁ Drive investment and deposit growth
⦁ Gain insight into consumer buying and investment styles, behaviors, and preferences
⦁ Understand households’ ability to spend, save, and pay for financial commitments
Effective lending acquisition and cross-sell start with a robust picture of consumer credit.
With a foundation of credit data for over 220 million consumers in the U.S., we offer over 7,000 regulated credit attributes, scores, and other capabilities. From turnkey to custom prescreen and account management projects, our credit insights can help you acquire the right audiences for your lending offers and find new opportunities to grow your portfolio while managing risk.
To compete in today’s lending environment, relying on core credit data may not be enough. Plus, over 77 million consumers have thin files or are credit invisible.
However, the majority of these consumers have other financial transactions that can be used to uncover additional qualified applicants for lending acquisition and cross-sell campaigns. Deepen your view of consumer finances and expand access to credit with alternative data such as:
⦁ Day-to-day bill pay behaviors
⦁ Employment and income data
⦁ Specialty finance payments
⦁ Optimized credit risk scores by tradeline
eBookOptimize Your Lending Acquisition Strategies
eBookBoost Your Acquisition Strategies
eBookDrive Customer Growth: Best Practices for Financial Services Firms - eBook
eBook5 Ways to Deepen Relationships with Your Best Customers - eBook
eBook6 Tips for Lending Acquisition Campaigns - eBook
eBookWealth Insights Suite
eBookEconomic Insights Suite
eBook5 Ways to Power Marketing with Household Financial and Economic Insights and Data