Fuel Your Marketing with a View of the Consumer Wallet
We help marketers gain an expanded view of consumers’ financial pictures by offering:
- Wealth and economic insights
- Credit insights
- Alternative data insights
Our consumer financial insights are the key ingredients that marketers and lenders need to better understand consumers’ financial health and their ability to successfully manage their finances. Leverage our insights to identify consumers that can:
- Spend - even with rising prices
- Build wealth - even with rising expenses
- Meet financial commitments - even when under financial stress
Expand Your Customer Base and Grow Your Revenue
Marketing Data Insights
Wealth and Economic Insights
Assets. Income. Affluence. Spending. Financial Durability. Aggregated Credit.
These unique insights into the household wallet are what distinguish our marketing data from all other targeting and segmentation options available today. Our wealth and economic insights help marketers understand the key factors that drive consumer investment decisions, spending, and borrowing.
With a foundation of anonymous measured assets - about 45% of all investable assets - gathered from financial services firms that are part of the IXI Network, our wealth and economic insights help marketers:
⦁ Drive investment and deposit growth
⦁ Gain insight into consumer buying and investment styles, behaviors, and preferences
⦁ Understand households’ ability to spend, save, and pay for financial commitments
Effective lending acquisition and cross-sell start with a robust picture of consumer credit.
With a foundation of credit data for over 220 million consumers in the U.S., we offer over 7,000 regulated credit attributes, scores, and other capabilities. From turnkey to custom prescreen and account management projects, our credit insights can help you acquire the right audiences for your lending offers and find new opportunities to grow your portfolio while managing risk.
To compete in today’s lending environment, relying on core credit data may not be enough. Plus, over 77 million consumers have thin files or are credit invisible.
However, the majority of these consumers have other financial transactions that can be used to uncover additional qualified applicants for lending acquisition and cross-sell campaigns. Deepen your view of consumer finances and expand access to credit with alternative data such as:
⦁ Day-to-day bill pay behaviors
⦁ Employment and income data
⦁ Specialty finance payments
⦁ Optimized credit risk scores by tradeline
Today’s consumers are inseparable from their devices — which means marketers need to reach consumers where they spend their time.
Leveraging digital channels for marketing acquisition campaigns not only extends message reach but also optimizes budgets and helps consumers take advantage of your offers faster.
⦁ Engage audiences in their inbox
⦁ Amplify campaigns through display, mobile, and social
⦁ Prospect for new online audiences likely to be a good fit for your offers
Explore and Access the Data
Our cloud-based Ignite platform can help marketers and developers dig into a wide range of datasets and analyze an unlimited number of scenarios to optimize their marketing strategies and models.
Leverage our on-demand data marketplaces and real-time API to access the data you need to fuel your campaigns and models.
OtherBoost Your Acquisition Strategies
eBookDrive Customer Growth: Best Practices for Financial Services Firms - eBook
eBook5 Ways to Deepen Relationships with Your Best Customers - eBook
eBook6 Tips for Lending Acquisition Campaigns
eBookWealth Insights Suite
OtherEconomic Insights Suite
eBook5 Ways to Power Marketing with Household Financial and Economic Insights and Data
eBook6 Ways to Grow Deposits During an Uncertain Economy