Expand Your Customer Base and Grow Your Revenue
Incorporate consumer financial insights into your marketing plans to gain new customers, deepen relationships, and drive revenue.
Marketing Data Insights
Related Resources
-
OtherBoost Your Acquisition Strategies
-
eBookDrive Customer Growth: Best Practices for Financial Services Firms - eBook
-
eBook5 Ways to Deepen Relationships with Your Best Customers - eBook
-
eBook6 Tips for Lending Acquisition Campaigns
-
eBookWealth Insights Suite
-
OtherEconomic Insights Suite
-
eBook5 Ways to Power Marketing with Household Financial and Economic Insights and Data
-
eBook6 Ways to Grow Deposits During an Uncertain Economy
Recommended Products

Account Management Triggers
Actionable risk insight to strengthen portfolio performance

Addressable TV
Serve ads to your optimal target audience and optimize your marketing dollars.

Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest

Closed-Loop Attribution
Measure the impact of your digital marketing

Consumer Email Services
Engage consumers through email for acquisition and retention campaigns

CreditMix
Better size markets, measure market share and assess credit behavior of target markets

CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage

Customer Portfolio Review
Reduce risk and grow your portfolio with custom criteria for deep insights on consumer credit behaviors

DataX Credit Report
Bring more borrowers into view with non-traditional credit data

Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online

Digital Prescreen - Display
Reach your Prescreen audience through digital channels

Digital Prescreen - Email
Reach your Prescreen audience through email

Digital Targeting Segments
Better deliver the right message to the desired target audience online

Diversity Insights
Inform strategic diversity goals with insight on ethnicity and generation of lending customers

Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
.jpg)
Financial Cohorts and Financial Spectrum
Enhance customer segmentation by differentiating households with financial measures

Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts.

Income360
Enhance targeting with a total household income estimate, including income from assets

Investyles
Enhance your customer models with investable assets and investment behavior data

MarketMix Premier
Better determine market share and improve territory and branch planning

MarketVision for Securities
Better determine brokerage market share and improve territory and branch planning

PortfolioID
Deeper portfolio perspective that fits your budget

Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options

Prescreen
Target the right consumers for lending offers

Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers.

ProspectID
Target more revenue with tailored marketing

Small Business Assets
Use asset estimates to improve marketing to small businesses and targeting of small business owners

Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest

TargetPoint Triggers
Turn proactive market timing into higher acquisition rates

True In-Market Propensity Scores
Acquire the best customers first with refined prospect lists

Wallet Insights API
Real-time access to Equifax / IXI data via API

WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household