Lee Goldman

Lee Goldman

Senior Director and Portfolio Marketing Leader

About the Author

About the Author

Lee Goldman is a Senior Director of Product Marketing at Equifax. Lee's expertise is taking complicated technology products, and breaking them down into understandable and relatable value propositions. Lee has spent most of his career in technology marketing with specific focus on the cloud.

Recent Articles by this Author

Recent Articles

Alternative Data How Is Alternative Data Powering the Future of Lending?

Discover how alternative data is transforming lending, creating personal experiences & stronger loyalty for financial institutions.

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Alternative Data Alternative Data: Your Frequently Asked Questions, Answered

Unlock credit access with alternative data. Learn how it helps consumers and lenders, expanding opportunities for all.

Alternative Data 3 Simple Ways to Boost Account Opening with Alternative Data

Boost account opening and understand more customers with alternative data. Unlock new opportunities and make smarter lending decisions.

Alternative Data Auto Lenders, Are You Missing Growth in Your Blind Spot?

Uncover hidden opportunities in auto lending with alternative data. Learn how to approve more responsible borrowers and grow your portfolio.

Alternative Data Leveling Up: How Alternative Data Reveals Deeper Customer Insights

Unlock deeper customer insights with alternative data. Learn how it helps lenders make smarter decisions, balance growth, and reduce risk.

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Alternative Data Young People Are Entering the Credit World: Here’s How to Approve More Gen Z With Alternative Data

Help more Gen Z borrowers get approved using alternative data. Learn how to expand credit access & reduce risk for lenders.

Alternative Data Driving Growth: A Trusted Leader in Alternative Data Solutions

For lenders, using alternative data is becoming increasingly crucial to stay ahead and drive growth in this rapidly changing market.&nbs [...]

Alternative Data From Alternative to Imperative: 5 Reasons Why Alternative Data Is the Key to Growth

In today’s fast-paced lending environment, traditional credit scores and financial statements may not tell the full story. In fact, 76 [...]

Alternative Data FAQ: What is Alternative Data?

As consumers and businesses struggle to recover from job losses and declining sales, alternative data plays an increasingly important part i [...]

Alternative Data Navigating Risk and Growth: How Data is Reshaping Account Opening in 2025

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax provided insights into how their organiza [...]

Alternative Data Widen Your Consumer Scope with Alternative Data

76.1 million consumers have little-to-no credit history.¹ Unfortunately, having no credit history makes it very difficult for many indiv [...]

What is the Equifax Cloud and How Does it Benefit Customers?

The Equifax Cloud™ is the new foundation of our business. Built primarily on the Google Cloud, it is the result of our $1. [...]

Credit Risk Trended Data – Minimize Risk and Head Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Alternatively, trended [...]

Credit Risk Trended Data - Impact on Credit Decisions

Why Trended Data Impacts Credit Decisions Today, many lenders rely strictly on a static credit score. This provides a snapshot [...]

Credit Risk Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and [...]