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Equifax Insights Blog
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Andrew Ford
Marketing Specialist, Mortgage and Housing
About the Author
About the Author
As a mortgage marketing specialist at Equifax, Andrew Ford brings a unique blend of creativity and industry knowledge. Drawing from his experience with both conventional and NonQM lenders, he excels at translating complex mortgage topics and products into clear, accessible content. Andrew’s expertise spans both direct-to-consumer and B2B landscapes, where he has a talent for educating consumers and brokers alike. He is a graduate of the University of Alabama, holding a degree in Journalism and Creative Media.Recent Articles by this Author
Recent Articles
Consumer Credit
What Happens Next: Empowering Borrowers in the Mortgage Lending Process
Understand how credit scores, VantageScore 4.0, and alternative data empower borrowers on their homeownership journey and streamline your mo [...]
November 07, 2025
Data-Driven Marketing
Navigating the Headwinds: Why Market Uncertainty Demands a Smarter Mortgage Marketing Strategy
Navigate mortgage market uncertainty with data-driven strategies. Discover 5 key approaches to optimize marketing, target high-intent borrow [...]
September 26, 2025
Alternative Data
Gain a Competitive Edge: The Alternative Data Advantage in Mortgage Lending
Discover how alternative data empowers mortgage lenders to unlock new markets, enhance risk assessment, and drive sustainable growth in a ch [...]
September 08, 2025
Credit Risk
3 Strategies for Navigating Risk with Data & Technology for Mortgage Lenders in 2025
Equip your mortgage business for 2025: discover 3 data-driven strategies to navigate risk and build a resilient lending operation.
August 26, 2025
All Authors
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Angelica Jeffreys Vice President Sales Leader - Enterprise Alliance - Automotive
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Anna Fisher Vice President, Alternative Finance
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Aparna Sheth Senior Director, Technology Consulting
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Arun Gupta SVP & Chief Data Officer, USIS
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Aruna Gutta Director, Product Management
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Ashley Morris Senior Partner Marketing Specialist
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Ashley Sellers VP, Mortgage Sales Leader
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Bill Brito VP, Exchange Partnership Leader
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Bob Hofmann Senior Solutions Specialist
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Bob Homer GM/VP Insurance & Alliances
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Bob Kennedy Alliance Manager, Financial Markets
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Brady Harrison Head of Strategy & Execution, Identity & Fraud Services
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Brett Collett Auto Sales Leader
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Caroline Cothran Product Marketing Manager
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Chris Brown SVP, Marketing Solutions Leader
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Christie Toelkes Partner Marketing Strategist, USIS
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Courtney Grantham Product Marketing Manager, Vertical Activation
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Dave Sojka Senior Advisor
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Dave Whitin VP, Analytics Managing Consultant
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David Adams Head of Commercial Product Marketing
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David Ferber SVP, Analytical and Technology Capabilities Consulting
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Deana Glenn Equifax Account Executive, Automotive Enterprise Alliance Manager
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Dilip Singh VP, Data Science and Decision - Identity & Fraud
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Domenic Cirone Vice President of Acquirer Solutions, Identity & Fraud Services
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Emmaline Aliff Advisory Leader, Equifax
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Erica Gunn Portfolio Marketing Leader
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Flor Santiesteban VP, Marketing
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Gina DeBenedetti VP, Consumer Partnerships and Breach Services
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Ian Wright Chief Strategy Officer, IXI
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Jake Osborne Payments and Fintech Executive
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Jason Berman Director of Higher Education
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Jeff Sporn Head of Product, Marketing Services
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Jennifer Henry Managing Director/SVP, Government Credit and Capital Markets
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Jesse Hardin Senior Advisor
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Joel Rickman General Manager & SVP, U.S. Mortgage and Verification Services
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John Fenstermaker Chief Data & Analytics Officer, U.S. Information Solutions
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Jonathan Bockman Lead Data Scientist, Core Scores
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Joni Woodruff Sales Engineer
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Joseph Watson Sales Senior Manager
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Justin Demola SVP, Strategic Accounts Leader - Mortgage & Housing
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Katherine Doe Director of Product Marketing, Risk Solutions
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Kim Brackhan Vice President and Sales Leader, Credit Unions
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Kyle Thieme Director of Product, Identity & Fraud Services
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Lee Goldman Senior Director and Portfolio Marketing Leader
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Macy Adams Product Manager
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Maria Urtubey Senior Advisor
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Mariette De Meillon Chief AI Architect, USIS
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Matt Wiley National Accounts - Insurance Solutions
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Matthew Turner Fellow and VP, Data Science Lab
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Melinda McBride SVP, Enterprise Alliances and GM, Consumer Insights & Engagement Solutions
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Mike Pecen Vice President, Alternative Data & Analytics Products
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Nancy Mills Cloud Transformation & Migration Leader
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Olivia Voltaggio Senior Content Manager, US Information Solutions
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Orlin Atanassov Principal Product Manager, Risk Analytics - Credit & Alternative Data
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Rae Conlan Industry Marketing Consultant
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Rebecca Kritzman SVP, Experience & Partner Marketing, USIS
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Sharla Godbehere VP, Sales - Auto Lending
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Shelly Nischbach SVP, Verification Services & GM of Auto, Consumer Finance, Debt Management, and Card, Equifax Workforce Solutions
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Stan Fisher Senior Solutions Executive, Identity & Fraud Services
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Stephanie Gunselman SVP, Government Relations
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Tammy S. VanWambeke SVP, Enterprise Alliance and Enabling Technologies
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Tara Bryant Senior Director, Presales Analytics - Data & Analytics
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Tom O’Neill Senior Advisor
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Wendy Hannah-Olson SVP, Digital Alliances & Strategy Execution
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Will Holleman VP, Automotive Sales