Provide a more personalized, frictionless, efficient, and secure car buying experience with our data, analytics, and technology solutions.

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A More Seamless, Personalized Car Buying Experience

The auto industry is shifting and changing faster than ever. This means dealers, lenders, OEMs, and technology companies need the right tools to help simplify and personalize car buying for everyone.

Allow us to help you meet the demand of today’s consumers and power a personalized end to end seamless, car buying experience, all while mitigating credit risk and identity verification.

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Our Capabilities Help Drive Success

Identify and Target New Customers

Our simple and effective solutions help OEMs, dealers, and lenders obtain a more holistic view of the market to drive a more personalized connections with potential car buyers.

Increase Sales with Better Customer Insights

The right message to the right shopper at the right time makes for smoother deals. Equifax uses both real-time and archive data to create a clearer view of in-market shoppers.

Manage Risk and Minimize Fraud

Make lending decisions quickly and with as much certainty as possible. Equifax can help you instantly know whether a shopper is who they say they are and if they have the means to make payments.

Improve The Customer Experience

Meet and exceed the expectations of today’s car buyer with faster verifications and approvals, improved onboarding experiences, personalize marketing offers, and more. 
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What Can We Help You Do?


Who We Serve

Auto Dealers
Simplify and personalize the car buying experience for consumers.
Auto Lenders
Create a layered approach to identity authentication and verification to help you identify more opportunities and mitigate risk.
Auto Manufacturers
Find and target in-market shoppers that are ready to buy.
Industry Partners
Provide the ability to respond to industry shifts with data and analytics that better serve your customers.

What Makes a Partnership with Equifax Unique?

  • Our willingness to innovate.
  • We build data solutions to fit our automotive customers’ needs and empower them with superior insights.
  • We can help you drive customer acquisition, fuel more conversions, increase engagement and loyalty, and improve marketing ROI.

Impact your customers auto buying journey with Equifax

The automotive industry wants to create the personalized experience that consumers want. And at the same time, dealers need a more efficient way to target, qualify and understand consumer affordability and to help provide a consistent experience from online to the showroom. 

Recommended For You

Our experts have put together a wide range of articles, case studies, videos, webinars, and more, to share information and insights about the automotive industry.

Insights From Our Experts


Need Help Deciding?

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We’re Here to Help

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Explore Our Offerings

Browse our resource library for case studies, product sheets, and more useful information about our services and solutions.