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Our Capabilities
Products and solutions fit for fintechs’ unique business challenges
Our Data Makes a Difference
90%
Reduction in fraud risk using a real-time solution that combines digital and physical attributes
500+
Deeper insights from trended data with 500+ consumer credit attributes
32%
Scorable population of customers expanded up to 32% with alternative data and predictive analytics
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Who We Serve
We work with Fintech start-ups and mature companies specializing in online payments and ecommerce, buy now pay later, consumer and small business alternative lending, and digital banking.
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Find Products & Solutions
What Can We Help You Do?
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We Can Help You
Startup Kit
Equifax helps startups with products, environments and support services that promote innovation and accelerate the development of new applications.
The Fintech Startup Kit introduces some of the resources available from Equifax to give new businesses a boost. Learn about affordable offers designed to scale as your business grows.
InnovationX
Fintechs that innovate to bring consumer-first financial services to market have a valuable new resource with InnovationX. Our immersive, strategic ideation experience brings your teams to collaborate alongside our most creative minds in data science, analytics and technology.
Together, we can develop game-changing solutions using the cloud-native technology and the differentiated data and analytics that only Equifax can provide.
Recommended For You
Our experts have put together a wide range of articles, case studies, videos, webinars, and more, to share information and insights about the Fintech industry.
Insights from Our Experts
- June 16, 2025 Market Pulse Check: A Midyear Look at the U.S. Economy Highlights: The U.S. economy has rapidly changed since February, with increased u [...]
- June 12, 2025 Supporting Their Financial Best: How To Help Your Members And Customers Achieve Their Credit Goals Highlights: Optimal Path, an AI-driven solution, can enhance member engagem [...]
- June 06, 2025 AI and Fraud in Fintech: Expert Q&A from May 2025 Market Pulse Both before and during each Market Pulse webinar, our audience submits their burning questions to [...]
- June 04, 2025 Power New Loan Growth With Better Marketing Precision Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s ev [...]
- June 02, 2025 Decoding Fintech's Future: Expert Insights from the May 2025 Market Pulse Webinar The fintech industry is growing faster than ever as technological innovations and data advancement [...]
- May 21, 2025 Preventing Fraud Through Customer Onboarding Optimization: 10 Key Insights A recent webinar featuring experts Zoya Khurana, Lead Product Manager at Alloy, Brady Harri [...]
- May 19, 2025 May 2025 Consumer Credit: Trends at a Glance The May Market Pulse webinar showcased insights from Equifax Advisor Jesse Hardin around current c [...]
- May 16, 2025 May 2025 Economic Update: Top 9 Takeaways You Need to Know Now The opinions, estimates, and forecasts presented herein are for general information use only. Th [...]
- May 15, 2025 Fighting Fraud: Two Real-World Scenarios And Solutions Fraud can take many forms and can also vary in size and impact. Below are the two most common type [...]
- May 13, 2025 Young People Are Entering the Credit World: Here’s How to Approve More Gen Z With Alternative Data For many young adults, getting their first credit card, car loan, or personal loan is an important [...]
- May 09, 2025 April 2025 Market Pulse Recap: Expert Answers on Inflation & Economic Outlook Both before and during each Market Pulse webinar, our audience submits their burning questions to [...]
- May 06, 2025 Key Economic Trends: April 2025 Macroeconomic Update The opinions, estimates, and forecasts presented herein are for general information use only. Th [...]
- May 05, 2025 The Cloud Advantage: How to Amplify the Competitive Power of Differentiated Data In today's dynamic and competitive business landscape, data is at the core of informed decision-ma [...]
- May 02, 2025 April 2025 Consumer Credit: Trends at a Glance The April Market Pulse webinar showcased insights from Equifax Senior Advisor David Sojka conc [...]
- April 30, 2025 4 Ways Data-driven Solution Integrations Can Optimize New Account Openings In today's evolving financial landscape, lenders face the challenge of balancing efficient account [...]
- April 29, 2025 How Policy and Sentiment Are Reshaping the Economic Outlook Editor's Note: This podcast episode was recorded on April 16, 2025. In th [...]
- April 24, 2025 What’s on Your Minds: Growth, Gen Z, and Getting It Right in a Tough Market Right now, the market feels more uncertain than ever. For those of us leading businesses or using [...]
- April 18, 2025 Adapting in Today’s Market: Fraud and the Growth of Alternative Finance In today’s rapidly evolving economic landscape, lenders must stay ahead of the curve by understand [...]
- April 17, 2025 Rethinking Credit: Adapting to Today’s Lending Technology The lending landscape has undergone a seismic shift in recent years. Gone are the days when a simp [...]
- April 11, 2025 Driving Growth: A Trusted Leader in Alternative Data Solutions For lenders, using alternative data is becoming increasingly crucial to stay ahead and drive gro [...]
- April 09, 2025 From Alternative to Imperative: 5 Reasons Why Alternative Data Is the Key to Growth In today’s fast-paced lending environment, traditional credit scores and financial statements may [...]
- April 07, 2025 Beyond Prediction: The Power of Generative AI in Modern Lending The world of artificial intelligence is evolving at a dizzying pace. While traditional machine lea [...]
- April 03, 2025 Wealth Effect & Market Growth: Key Takeaways from March 2025 Market Pulse Webinar The opinions, estimates, and forecasts presented herein are for general information use only. Th [...]
- March 31, 2025 The Wealth Boom: Who's Really Winning? According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Re [...]
- March 26, 2025 Three Reasons Why an Updated Income Model Can Help You Make Better Business Decisions Many lenders frequently use income estimates to help inform their decisions. For example, income e [...]
- March 17, 2025 FAQ: What is Alternative Data? Now more than ever in this rapidly changing market, alternative data solutions can help solve some [...]
- March 13, 2025 Expanding Lending Horizons: Leveraging Alternative Data for Better Insights While the world of consumer credit continues to evolve with the advent of newer forms of financing [...]
- February 27, 2025 Navigating Risk and Growth: How Data is Reshaping Account Opening in 2025 In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax pro [...]
- October 18, 2024 How the Fed’s Interest Rate Cuts are Impacting Consumers and Lenders When the Federal Reserve lowered interest rates by 50 basis points in September, it was the firs [...]
- October 03, 2024 Beyond the Headlines: How Fed News Influences an Economic Ripple Effect In the September 2024 Market Pulse webinar, our panelists had a lively discussion about severa [...]
- September 25, 2024 How Alternative Finance Lenders Can Make Better Lending Decisions with a Single Score Our experts, Anna Fisher, Vice President, Alternative Finance, and David Sojka, Risk Advisor, disc [...]
- September 17, 2024 Latest Key Consumer Credit Insights In the August 2024 Market Pulse Webinar, we discussed current data points around fintech and a [...]
- September 12, 2024 How Lenders Can Take Advantage of Open Banking Open banking is a financial services model that allows third-party providers to access a consumer' [...]
- September 03, 2024 Navigating Market Uncertainty: Strategies for Businesses in a Changing Macroeconomy In a recent Market Pulse webinar, we discussed current data points around Fintech and alternative [...]
- August 26, 2024 Experts Provide Insights on Alternative Data, AI and Machine Learning Adopting alternative data can provide many benefits to fintechs. During our monthly Market Pulse w [...]
- July 11, 2024 What are Multi-Bureau Attributes? Model efficiency and performance is the key Any company that leverages credit data from mu [...]
- June 11, 2024 3 Ways to Improve Operational Efficiency While Boosting Access to Credit Unleash the power of Equifax alternative data and AI-powered risk decisioning from Provenir [...]
- May 08, 2024 Small Businesses: The Lifeblood of the American Economy The 2024 financial market leaves many in a state of uncertainty except for a certain bright sp [...]
- May 07, 2024 How AI is Transforming Traditional Credit Scoring & Lending Artificial Intelligence (AI) is all the rage right now. At a recent conference that I attended, a [...]
- April 26, 2024 Answering Your Questions on Current Commercial Challenges On our April 18 Market Pulse webinar, our experts talked abou [...]
- February 12, 2024 How BNPL Firms can Unlock Profitability During Uncertain Economic Times Two years ago, Buy Now Pay Later (BNPL) firms were legit Fintech superstars. Globally, transaction [...]
- January 08, 2024 How Lenders Can Harness Alternative Data to Help Overcome Today’s Economic Challenges Increasing inflation, rising interest rates and stagnant incomes have made borrowing more expensiv [...]
- November 08, 2023 3 Unexpected Ways Equifax Can Help Grow Your Payments Business You know that familiar chime on your phone when a payment is made? That, paired with the steady (m [...]
- November 01, 2023 What Does Consumer Financial Stress Mean for Lenders? We Offer 4 Tips. The warning signs are all around us: many consumers are financially stressed. Already, consumers a [...]
- August 07, 2023 Tips for Lenders to Tackle Tight Resources In today’s world of lean teams and tight budgets, lenders need to make smart choices about how the [...]
- July 17, 2023 How FinTechs Utilize Advanced Data Science to Improve Credit Decisions in Uncertain Times Lenders are becoming smarter about who they lend to. Lenders are using alternative data and advanc [...]
- June 29, 2023 SoFi: How Fintechs can Manage Economic Headwinds Fintechs are known for their innovation in customer service, transforming accessibility [...]
- June 26, 2023 How Fintechs Tackle Economic Headwinds June 2023’s Market Pulse Webinar explored how fintechs are tackling not only economic headwind [...]
- April 20, 2023 How Fintechs Can Optimize Data Spend Fintech companies are disrupting the financial industry. In times of economic uncertainty, the rea [...]
- February 21, 2023 Use Analytics to Find Fast, Direct Paths to Profitability We’re talking weeks, not months, or years A lot of businesses feel “stuck” in today’s uncer [...]
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