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Sharla Godbehere

Sharla Godbehere

VP, Sales - Auto Lending

About the Author

About the Author

Sharla Godbehere leads the team focused exclusively on the rapidly evolving auto lending industry. She connects the power of data, technology, and analytics with today's future-designing companies to expedite responsible growth in lending. Sharla assists auto lenders in leveraging Equifax’s unique data to make better decisions while allowing consumers the opportunity to live their financial best.

Recent Articles by this Author

Recent Articles

Data-Driven Marketing Driving Credit Union Portfolio Growth: How Precision Targeting Unlocked $134 Million in Auto Loan Refinances

Discover how a leading credit union leveraged Equifax Ignite and TargetPoint Intent Scores to recapture auto loan market share, generating $ [...]

June 08, 2026
Market Trends Navigating the Road Ahead: Key Insights from Auto Lenders

Discover key insights from auto lenders on fraud, AI, market trends, and data. Learn how to navigate challenges and drive growth in auto len [...]

July 17, 2025
Credit Risk 5 Ways Auto Lenders Can Enhance the Car Buying Experience

Pre-Approval of One for auto lenders streamlines the lending process, offering a win-win solution for lenders, dealers, and consumers.

February 18, 2025
Alternative Data Three Ways Savvy Auto Lenders are Using Analytics

As an auto lender, your ability to pinpoint credit risk means everything. Yet, securely growing your business—and your bottom line—in to [...]

June 27, 2024
Market Trends Opportunities and Challenges in the Current Auto Market Landscape

80 percent of today’s consumers think that new car ownership is out of reach for them*. Pair this with continuing high interest rates, v [...]

March 27, 2024
Market Trends Understanding Auto Loan Delinquency

Clarity around delinquency is a huge topic in the automotive industry and for lenders delinquencies can have a real impact on the bottom [...]

March 04, 2024
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