Ian Wright

Ian Wright

Chief Strategy Officer, IXI

About the Author

About the Author

Ian Wright is the Chief Strategy Officer for the IXI Network, the largest marketing-focused consortium of banks and wealth management firms. Mr. Wright drives the network's strategy, engages clients on complex projects to drive ROI and creates compelling marketing solutions that tackle his clients' most pressing issues. Wright previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services.

Recent Articles by this Author

Recent Articles

Prospecting Optimizing Engagement for Pipeline Growth: 4 Considerations for Marketers

Drive pipeline growth in financial services. Learn the 4 key considerations for marketers: conversion quality, data curation, performance cl [...]

Prospecting Unlock Future Growth by Identifying Customers with Increasing Wealth

Identify consumers with high wealth growth potential using Equifax's Wealth Growth Indicator. Target future customers and boost revenue.

Consumer Credit The Wealth Gap: How Generational Shifts Are Reshaping the Financial Landscape

Discover how generational wealth shifts are reshaping the financial landscape. Learn to target Boomers, Gen X, Millennials, and Gen Z for de [...]

Data-Driven Marketing The Wealth Boom: Who's Really Winning?

According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Recession. That’s more than $47 trillion i [...]

Deposit Growth The Young Affluent Can Drive Deposit Growth - If You Can Find Them!

Targeting Gen Z affluent consumers for deposit growth: Challenges, strategies, and customer acquisition techniques for banks and credit unio [...]

Data-Driven Marketing Consumer Wealth Tops $60T! How to Drive Deposit Growth and Expand Share of Wallet

Drive deposit growth and grow share of wallet with insight on U.S. consumer wealth trends.

Data-Driven Marketing How to Retain Deposits and Gather More

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

Data-Driven Marketing 6 Strategies to Maximize Deposits for Financial Growth

We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]

Data-Driven Marketing 3 Opportunities to Grow Assets Based on Recent Market Trends

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

Data-Driven Marketing Separate Fact from Fiction: The Pandemic’s Effects on Consumer Finances

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

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Data-Driven Marketing Pandemic Effects on U.S. Consumer Finances and Attitudes

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]

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Data-Driven Marketing Smash Data Silos to Accelerate Marketing Performance

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

Data-Driven Marketing Want Better Visibility to Grow Assets Under Management?

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]

Data-Driven Marketing New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]

Data-Driven Marketing Differentiated Data: Spotting Diamonds in the Rough

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]