Recent Articles by this Author
Recent Articles
Drive pipeline growth in financial services. Learn the 4 key considerations for marketers: conversion quality, data curation, performance cl [...]
Identify consumers with high wealth growth potential using Equifax's Wealth Growth Indicator. Target future customers and boost revenue.
Discover how generational wealth shifts are reshaping the financial landscape. Learn to target Boomers, Gen X, Millennials, and Gen Z for de [...]
According to IXI estimates, consumer wealth has grown by an incredible 247% since The Great Recession. That’s more than $47 trillion i [...]
Targeting Gen Z affluent consumers for deposit growth: Challenges, strategies, and customer acquisition techniques for banks and credit unio [...]
Drive deposit growth and grow share of wallet with insight on U.S. consumer wealth trends.
Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]
We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]
Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]
Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]
Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]
New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]
Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]
Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]