Maria Urtubey

Maria Urtubey

Senior Advisor

About the Author

About the Author

Maria joined Equifax in May 2022, but has more than 20 years of experience supporting global companies in pioneering AI, analytics and data consultancy engagements. She has worked closely with financial institutions of all sizes, including start-ups as well as the major players in the Americas, Europe and Asia Pacific. She developed most of her professional experience at FICO, where she led analytic teams in the design, development and implementation of innovative custom analytic solutions in the credit life cycle. Maria holds a B.A. in Pure Mathematics and a minor in Education from the University of California, Berkeley.

Recent Articles by this Author

Recent Articles

Market Trends How AI and the Economy Are Shaping Risk, Security, and Business Strategy in 2025 and Beyond

Learn how AI and economic uncertainty are converging to reshape risk, security, and competitive strategy. Get the top 10 insights for 2025.

Webinar
Consumer Credit November 2025 Consumer Pulse: The Latest Consumer Credit Trends

Get the latest November 2025 Consumer Pulse insights on credit trends, outstanding debt, and delinquencies through September 2025 to prepare [...]

Webinar
Market Trends Measuring the Pulse of Consumers: Inside the New Market Pulse Index with the Equifax Advisors

Navigate economic uncertainty with the new Market Pulse Index. Equifax Advisors discuss consumer financial health, inflation, and K-shaped d [...]

Podcast
Market Trends Industry Insights: Ten Things to Know From September’s Market Pulse Webinar

Stay ahead of economic shifts! Discover 6 macroeconomic trends and 4 mortgage industry themes from the September 2025 Market Pulse webinar.

Webinar
Market Trends August 2025 Market Pulse: What You Need to Know Now About Market Trends & Fighting Fraud

Learn top economic trends and how to fight fraud in the auto industry. Get key insights from the August 2025 Market Pulse webinar.

Webinar
Consumer Credit July 2025 Consumer Credit Pulse: The Current Trends

Gain key insights from the July 2025 Market Pulse webinar on current consumer credit trends, including originations, debt, and delinquencies [...]

Webinar
Market Trends June 2025 Market Pulse: 5 Market Trends You Need to Know Now

Understand June 2025's 5 key market trends: rising prices, economic uncertainty, slowing labor growth, falling consumer sentiment, and low s [...]

Webinar
Market Trends Key Economic Trends: April 2025 Macroeconomic Update

Macroeconomic trends April 2025: Consumer sentiment, wealth effect, economic risks, and labor market analysis. Key insights from the Equifax [...]

Webinar
Consumer Credit March 2025 Consumer Credit: Trends at a Glance

The March Market Pulse webinar showcased insights from Senior Equifax Advisor Maria Urtubey concerning current consumer credit trends. Whi [...]

Webinar
Market Trends Expert Q&A: Inflation, Tariffs, and the U.S. Labor Market

Both before and during each Market Pulse webinar, our audience submits their burning questions to our expert panelists, some of which we [...]

Webinar
Market Trends Interest Rates to Inflation: Key Economic Trends for 2025

Key economic trends for 2025: interest rates, inflation, and consumer spending are analyzed to understand the current state of the economy a [...]

Webinar
Market Trends Predictions for 2025: Navigating Economic Shifts and Challenges

The latest episode of the Equifax Market Pulse Podcast set the stage for 2025 by examining key economic themes, predictions, and challen [...]

Podcast
Market Trends Unraveling the Impact of Interest Rates on the Economy

  The economy has made progress, but inflation is still too high. Federal Reserve Chairman Jerome Powell said on April [...]

Podcast
Market Trends How Consumer Financial Stress May Impact Holiday Sales

The holiday shopping season is in full swing, but how will consumer financial stress impact holiday spending? In this episode of the Marke [...]

Podcast
Credit Risk Federal Student Loan Debt – What’s the Impact on Your Portfolio?

Take the full capacity of the largest college football stadium (“The Big House” at the University of Michigan at 107,6001) and multiply [...]

Credit Risk Student Loan Repayment Risk. Here’s How to Get Ready.

In our first article in this series, we discussed the magnitude of the student loan debt. Over 43 million student loan borrowers. Over $ [...]

Credit Risk Student Loan Repayment Could Spell Risk for Your Portfolio. Are You Ready?

This is the first of a two-part blog series. Look out for the second article to learn how lenders can prepare to address student loan risk [...]