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Joni Woodruff

Joni Woodruff

Sales Engineer

About the Author

About the Author

A dedicated professional with 20+ years in the credit industry, including a significant 10-year tenure at Equifax. Joni’s journey began in software development and progressed through diverse roles across Technology, Operations, and Sales, such as Project Manager, Business Analyst, Solution Consultant, Program Manager, and Sales Engineer. Her current focus and passion lies in supporting technology partners. She leverages her extensive experience spanning consumer, commercial, fraud, and verification solutions, to facilitate seamless integration with Equifax products, enabling them to empower customers with data-driven insights.

Recent Articles by this Author

Recent Articles

Commercial Business 5 Reasons Why Technology Partners Should Integrate Data And Analytics Into Their Commercial Lending Solutions

Highlights:  Technology partners can help lenders succeed in the evolving small business lending market by int [...]

July 10, 2025
Credit Risk 4 Ways Data-driven Solution Integrations Can Optimize New Account Openings

In today's evolving financial landscape, lenders face the challenge of balancing efficient account opening with robust risk management. [...]

April 30, 2025
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