Equifax Insights Blog
Account Management Alternative Data Commercial Business Consumer Credit Credit Risk Data-Driven Marketing Deposit Growth Identity & Fraud Market Trends Prospecting
Automotive Capital Markets Commercial Communications & Utilities Credit Unions Data-driven Marketing Financial Services Fintech Higher Education Insurance Mortgage & Housing Payments Professional Services Retail & E-Commerce Small Business
Caroline Cothran

Caroline Cothran

Product Marketing Manager

About the Author

About the Author

As a Product Marketing Manager for Equifax's Portfolio Marketing, Data-driven Marketing, and Consumer Partnerships, Caroline Cothran oversees the creation and execution of cutting-edge product collateral across a wide range of offerings. Her marketing acumen encompasses creative, partnership, digital, and social marketing strategies, honed through experience in the Financial Services and Technology sectors. These talents enable her to collaborate with internal teams, senior leadership, and external partners to bring dynamic campaigns to life across diverse channels. Beyond her professional endeavors, Caroline's passions extend to travel, running, and home renovation projects.

Recent Articles by this Author

Recent Articles

Account Management Supporting Their Financial Best: How To Help Your Members And Customers Achieve Their Credit Goals

Highlights:  Optimal Path, an AI-driven solution, can enhance member engagement and loyalty for financial institutio [...]

June 12, 2025
Consumer Credit Credit Freezes and Lending: Navigating the New Normal

In today's digital age, consumers are increasingly conscious of their credit security. Credit freezes and locks have become popular tools [...]

March 20, 2025
Data-Driven Marketing Empowering Financial Wellness Through the Workplace

In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]

July 18, 2024
Credit Risk Banks and Financial Services can Engage Customers with Credit Health Monitoring Tools

We live in a fast paced digital era. That's why banks and financial service providers are looking for innovative ways to engage customers [...]

July 05, 2023
Data-Driven Marketing Unlock Business Growth: Meet Consumers Financial Wellness Needs

Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]

June 20, 2023
Credit Risk How to Monitor Your Pipeline for Undisclosed Debt

You’ve seen it before:  A borrower’s application - approved. Credit obligations and documentation - checked. [...]

June 15, 2023
View More

All Authors