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Bob Homer

Bob Homer

GM/VP Insurance & Alliances

About the Author

About the Author

Bob Homer is GM/VP of the Insurance vertical, managing both direct sales team and key enterprise alliances. Bob has over 25 years of experience in the areas of Alliance Management, Product Management, Strategy, and Marketing for both Financial Services and e-Commerce. Bob joined Equifax in 2017. Prior to Equifax , Bob worked at FIS as SVP of Strategic Innovation and Investments, S1 and Fiserv/CheckFree, as SVP and VP of Product Management. Over the last 20 years, he managed strategic product direction, product research, strategic partnerships, and marketing for consumer banking, business banking, payments, mobile, fraud and the security lines of business.Bob received a MBA and Bachelor’s degree in Business Management from Fairleigh Dickinson University, where he studied in Wroxton, England and the New York Metro campus.

Recent Articles by this Author

Recent Articles

Account Management How Insurers Can Retain Their Most Profitable Policyholders in a High Rate Environment

Highlights:  Insurers are facing a significant challenge in retaining profitable policyholders due to rising rates a [...]

October 13, 2025
Commercial Business Level Up Your Insurance Game: How New Data is Changing the Rules

The world of commercial insurance is changing fast. Tons of new businesses are popping up every day, from YouTubers and Instagram influe [...]

November 19, 2024
Resource
Data-Driven Marketing 3 Ways Insurers Can Capitalize on the Generational Wealth Transfer

$68 trillion. It’s a mind-blowing number. An estimated $68 trillion is expected to shift from the country’s oldest generations to younge [...]

June 03, 2024
Credit Risk The Top Strategy Insurers Need to Win the Pricing Battle, Boost Sales, and Cut Acquisition Costs

Nobody likes wasting time and money…and yet, insurance carriers present rate quotes for home and car insurance without knowing their rea [...]

January 16, 2024
Credit Risk How to Prove a Winning Insurtech Concept, Faster (and Score Funding from Investors)

If you’re an Insurtech innovator, it’s time for a rethink. After a red-hot funding cycle in 2021, investment in the Insurtech space is c [...]

May 08, 2023
Identity & Fraud How Can Insurers Authenticate Digital Images and Video to Prevent Fraud?

As companies digitize their operations, they are increasingly relying on digital content to make business decisions. In the insurance indust [...]

November 10, 2022
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