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Jeff Sporn

Jeff Sporn

Head of Product, Marketing Services

About the Author

About the Author

Jeff Sporn leads the Product Management team for Equifax Data-driven Marketing, overseeing the full product lifecycle from strategy and go-to-market execution. One of his specialties is digital marketing, having led Equifax’s Digital marketing business and developing a best-in-class database that integrates Equifax marketing data into the digital ecosystem for use in optimizing display advertising targeting. Jeff has a decades deep background in marketing strategy, product management and business development. He holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.

Recent Articles by this Author

Recent Articles

Data-Driven Marketing 4 Tips to Capture Consumers In-Market for New Credit

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

April 03, 2024
Data-Driven Marketing How Auto Advertisers Can Target on a Deeper Level

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opport [...]

February 05, 2014
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